T-Bone's voice is all over promos for the Journey/Night Ranger/Foreigner ticket giveaways as I tuned in on my way home this evening. He's a great talent that does connect with the 40+ blue collar rockers in this city. When I heard Cox was shopping for air talent, I wondered if this might happen--and it did. A media blitz, well placed "appearances" on TV, and his presence at events this summer/fall in San Antonio should help the cause.
There hasn't been as much discussion here about "X106-7" recently, and while I personally wish for more classic/90's alternative on a station named "X", their ultra-familiar music mix, commercial free music sweeps, and no frills imaging stand out. It almost sounds like a rock version of KONO for blue collar dudes 35-54. Last time I checked, our fair city has a fair share of that demo available and underserved.
They might be on to something at 106.7--which, dare I say, hasn't happened...EVER.