Take a look at their CT properties and see exactly WHAT they are doing RIGHT! I mean WRCH pulling in a double-digit share and their other FM's not that far behind. Market #1 is surely is dire need of repair to say the very least! And before ANYONE says that CT is a completely different market, I KNOW but success and a successful formula can be applied to ANY station in ANY location. I say take the WRCH formula and apply it to "JACK" and go head to head with "Lite-FM" even though I am apparently one of a select few that actually DO enjoy "JACK." Like others have said, the "JACK" concept MAY see some better numbers with a turn towards the "Lighter Side" of the music spectrum. Chances are that won't happen based on WHO is managing the CBS Radio Ship.
Just my $5 worth....
Thoughts?
Just my $5 worth....
Thoughts?