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Too Funny! KROGER-FM for Real!

R

radiodial

Guest
For those of us who were joking around discussing the music selection at Kroger and calling it KROGER-FM this article should give you a chuckle... It's pretty close to being KROGER-FM...

Wednesday, Aug. 24, 2005
Kroger To Participate In Houston PPM Test

"One hundred Kroger stores in the Houston area will participate in the market trial of the Arbitron Portable People Meter system...."

http://www.radioandrecords.com/Newsroom/2005_08_24/krogerto.asp
 
Yeah, being able to track your customers, how far they drive, their demographics... that can't possibly have any positive feedback can it? It's not about what they're playing... same reason Gallery Furniture is doing it to.

> For those of us who were joking around discussing the music
> selection at Kroger and calling it KROGER-FM this article
> should give you a chuckle... It's pretty close to being
> KROGER-FM...
>
> Wednesday, Aug. 24, 2005
> Kroger To Participate In Houston PPM Test
>
> "One hundred Kroger stores in the Houston area will
> participate in the market trial of the Arbitron Portable
> People Meter system...."
>
htt> p://www.radioandrecords.com/Newsroom/2005_08_24/krogerto.asp
>
 
What a coincidence (well, off by about a month or so)...that's funny! I wonder if they'll really be able to measure advertising effectiveness much just by those meters. It seems like there are too many other variables out there. I'm sure there is some correlation (well, obviously there is), but I just don't know how they'll really be able to measure it or control for other variables. It is an interesting idea.

Off topic...but the Dallas board had a discussion about "SONIC-FM" (the drive-in) recently... They may seriously need to add a "retail/restaurant" board on Radio-info.com if this keeps up!

And Radiodial, since you were interested earlier...they changed the voiceover (a new guy) on BOB-FM Austin recently. I don't think the new one is quite as good. The old one is still doing JACK's voiceovers.

JB

> For those of us who were joking around discussing the music
> selection at Kroger and calling it KROGER-FM this article
> should give you a chuckle... It's pretty close to being
> KROGER-FM...
>
> Wednesday, Aug. 24, 2005
> Kroger To Participate In Houston PPM Test
>
> "One hundred Kroger stores in the Houston area will
> participate in the market trial of the Arbitron Portable
> People Meter system...."
>
htt> p://www.radioandrecords.com/Newsroom/2005_08_24/krogerto.asp
>
 
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