Too Many Commercials!

[oldiesfan6479]

Ditto with KCDX Florence-Phoenix/KRDX Vail-Tucson. Someone's got deep pockets...

The someone in this case is the mysterious Ted Tucker.

Of the Buffalo Tuckers?
No, Malcolm Tucker, from Charlotte.
I knew Charlotte Tucker--she married that man who fell down a lot.
(Oops, sorry. Wrong reference. Ted's not one of the Mendelbright sisters.);D

 

[RadiologyTeacher]

wahhhhhhh

 

[EricStein]

...I wonder how the Goldmine is able to pay their bills. Are they running some sort of Ponzi scheme out of the old Lumberyard? ;D

Three successful FMs and an AM that's at least breaking even (I think) are supporting Gumpdusky's lumberyard hobby. I wonder if AM 1440 has ever made a dime on its own in 50+ years on the air without support from its FM sister(s).

Are Roy Garibaldi and Kim & Don (who recently pulled their show from 1260) still pitching in to keep the oldies flowing throughout the rest of the daylight hours?

Speaking of 1260, Barry Kluger's also gone. I tuned in once in a while to hear his rants about the internal workings of the entertainment business. In his place is another sports-related show.

 

[kwthom]

Ditto with KCDX Florence-Phoenix/KRDX Vail-Tucson. Someone's got deep pockets...

The someone in this case is the mysterious Ted Tucker.<...>

The stations are still on (well, can't hear KRDX for long after dark, and it takes a bit to come back to life; most times, I'm only listening during PM drive), so he's making enough coin on his other properties to keep the transmitter lit up and the tunes flyin' off the end of the antenna.

Things cant be THAT bad.

 

[Wildstyle K]

Those commercials must be effective because the moment I saw each example described throughout this thread (example: "Michael Crawford", "Netflix", ...etc.), a picture and theme came to mind immediately to go with those names,  and while I may not be able to remember the exact commercial details, It still rings a bell in my head every time I see something associated to those names / brands. Now that I think of it, I never even really listen to those commercials..

Since I'm eating, I don't want to explain much further, but some commercials also work subconsciously, whether you like them or not.
Off the top of my head, I cannot even remember any commercial that I've heard on the radio. However, the moment I see the name or something associated with the name / label / product, it all comes back t mind, whether consciously or subconsciously.

I'm not sure how bad the commercials really are to the listening audience, but one thing I know is that if I love the station or the station's good enough, I always come back (and this is coming from a radio freak - who actually flips around out of interest for radio stations!). Sometimes me coming back means I may hear the first few commercials of a set then the last few, but miss the middle ones, so I wouldn't necessarily say having a slot near the end is bad. If I go pee or load some latin booty bass or something onto my mp3 player then come back just in time to hear the last two commercials, or if someone tunes in near the end of a commercial set, or when they announce something like "more music in 60 seconds..", I'm sure the people who have the later end of the commercial set are glad to get those people. I'd be more worried about the middle than the end.

Well, too bad there are no microwave or oven commercials because my food just got cold and I probably would've considered ordering/purchasing a certain brand of a food warming product based purely on a radio ad just so I could come back and post about it. Well, I lost my appetite anyway, so I guess I'll just go put it in my General Electric fridge I got from Sears.

 

[David Owens]

Well, I always feel weird about a station if there aren't any commercials, kind of how I would feel about going to a restaurant that has no customers inside....there must be something wrong here.

That being said, it seems to me that radio stations NEVER limit their commercial load. They sell as many as they can and play them regardless of what it does to listeners. I am told the theory is that listeners will tune out when we play the commercial blocks and then tune back in again later at some point.

I have been behind the control board when I had to play 8 minute blocks of commercials myself. It's almost enough to make you want to walk out and quit your job. That's pretty darn excessive, but at the same time, at least you know the radio station is making money, and that maybe just maybe you might be lucky enough to see a small tiny portion of that.

Of course, that's pure fantasy, because as radio announcers, we know that radio station profits have nothing to do with our salaries.

 

[TheBigA]

I have been behind the control board when I had to play 8 minute blocks of commercials myself. It's almost enough to make you want to walk out and quit your job.

Depends on how many breaks you do an hour. These days, with PPM, some stations are trying to limit it to one break an hour. So one 8 minute break, from a listeners point of view, is preferable to 4 two-minute breaks. Because the listeners view a break as an interruption.

 

[Market15Schmifteen]

There were 16 minute commercial breaks during Howard Stern back in the day...8 minutes ain't nothing...if you don't like it, tune into satellite radio, listen to your ipod, or listen to KCDX! ;D

 

[topcat]

The station I think is running too many commericals is KTAR-Arizona Sports. All Doug and Wolf seem to do is air commercials. I have found out from someone at KTAR that if the ratings do improve they are going to ESPN all the time, except for the local games they carry. It seems KTAR is putting all their eggs in the FM basket. i[/b]