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Too Much Alternative Rock on Local HD Radio

B

Barry

Now that there is a generally well regarded alternative rock format on WRXP 101.9, it seems unnecessary to have this genre on 4 of the area's HD subchannels.
Alternative rock is being programmed on WFUV HD3 (The Alternate Side), WXRK HD2 (K-Rock), WWFS HD2 (Last FM), and WAXQ HD2 (The Alt Project).
WFUV's The Alternate Side goes deeper into alternative, and also plays lots of Indie. So it makes sense for that station to stay. Perhaps the same could be said of Last FM, on WWFS HD2.
But K-Rock and the Alternative Project both play have playlists that are similar to that of WRXP. It seems to me that at least one of them could go in a different direction. As there is no commercial station in New York playing active rock, perhaps that would be a format one of them could change to.
 
Re: Too Much Alternative Rock on Local HD Radio: AAA format?

Maybe an idea to put an AAA station on HD2. For the lack of a trua AAA station in NYC. WFUV is too unfamiliar and plays less older AAA music.
 
I wish 101.1 HD2 would play oldies from 1955-63.

Bruce - one of the 10 people in the NYC area with an HD table radio :)
 
The mixes on WFUV and WWFS's HD2 channels are definitely distinct enough from WRXP's to justify keeping them around. WAXQ-HD2, on the other hand, should go back to the Rock Nation (Active Rock) feed.

I haven't listened to WXRK-HD2 in a while, but the last time I did, they had a playlist that was deeper than New Rock 101.9, but rather unfocused with a broad mix of indie, classic alternative, pop-punk/emo, and Active Rock-leaning fare. I think that the best way to distinguish themselves would be to go deeper with the first two categories (but not as obscure as WFUV-HD2), while eliminating the latter two. Then again, a mix focused on pop-punk/emo (like the former Goom Radio Friends or Enemies channel) might also have potential.

Alternately, if they did want to move away from rock, they could try a Dance/EDM format (which would be more compatible with Now), or fill the void left by the demise of Hot 97 Throwback. Or here's a crazy idea: move Last.fm to 92.3 HD2, put 50's/60's oldies on 101.1 HD2, and put either a Classic Lite-type format or a 90's-leaning "Gen-X" format on 102.7 HD2.
 
Most of mjb's suggestions above seem to make sense.
But I would hope that the Tony (Jack-like) channel remains on 101.1 HD2. I think it is interesting to have a station that plays a wide variety of rock and pop from the 80's to today.
 
Good grief!!! First everyone moans about no alternative, no someone is complaining about "too much alternative".

Give it a rest. The HD-2's are nothing more than fancy SCA's at this point. You and 5 other people noticed. They can go out for weeks and nobody cares, not even the station itself.
 
Today, WAXQ HD2 104.3 is not running Alternative Project, one of Clear Channel's national broadcasts, as they usually do.
Instead they are playing classic rock, including many songs that are not as well known as those on the main channel. An example is One After 909, by The Beatles. There is also occasionally a current tune, such as Days Go By, by The Offspring. As is usually the case on HD2's, there are no jocks.
It is not clear whether they have permanently dropped alternative rock, or are experiencing some technical issues, and are just playing this stuff temporarily.
 
Was there any imaging in there? This sounds somewhat similar to the "deep tracks" format that they used to run before switching to Rock Nation (and later Alt Project). I don't remember them playing any currents, but they did play more 90's alternative tracks Red Hot Chili Peppers' "Give It Away", and since the Offspring are a 90's band they might qualify.
 
Tony - it would make sense to do that on 103.5 HD2. But of course, the problem is that there are so few HD radios out there.

Bruce
 
NYC is the only market in which, if I lived, all my radios would have to include HD technology.
The above sentence is not to imply that I am dead.
 
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