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Top 15 Radio!

This may not be news to most of you, but as they recently started playing 92.7 The Rev at my gym, I've been exposed to it relentlessly for the past week or so. Their playlist appears to be, like, 15 songs. I've heard the Black-Eyed Peas and Train (whose "Hey Soul Sister" is in heavy rotation despite being nearly a year-and-a-half old) more times than I can count this week. This afternoon they played Ke$ha's "We R Who We R" 4 times in less than 2 hours. Seriously, it was on every 25 minutes. I could not believe what I was hearing.

Now, many of us grew up listening to Top 40 stations of yore that were very repetitive (WABC played the #1 song once an hour for many years), but this seemed just insane to me. Maybe it's great if you're 12 years old. I had the station forced upon me; who's listening to The Rev by choice?
 
According to Mediabase, Rev isn't playing their powers any more often than Wild or Now.
 
This afternoon they played Ke$ha's "We R Who We R" 4 times in less than 2 hours. Seriously, it was on every 25 minutes. I could not believe what I was hearing.

Believe it. It doesn't seem your ears were deceiving you.

Now with Sunday added into Mediabase, it appears they've played that song 159x in the last 7 days.

For what it's worth, their sister station KFRH in Vegas has played it 171x in last 7 days. Sister KRCK at 165x.

Sounds like it's their "Super-Power" right now. Playing an aggressive cume game, I suppose.

Maybe they've had some research come back that supports that kind of rotation, or maybe it's simply gut.
 
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