All I can figure is programmers are trying to produce less "collisions" in their playlists. The stations that "flow" better from song to song tend to have better ratings, so they probably stick to only things with pop textures in it. The stations that have tonally "collisions" don't do as well in the ratings I think.
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Top 40 Ignoring Ella Langley
- Thread starter TheBigA
- Start date
You can't blame alcohol.
Whatever.
Anyway, a Langley-Wallen duet, "I Can't Love You Anymore" is due to drop this Friday. Low-quality fan recordings of a live performance by them are all over YouTube right now, but who knows for how long? The sound is so muddy that I can't make out the lyrics, but melodically it sounds a lot like Fleetwood Mac's "Dreams." Can't say that I'm blown away by it, but given who's on it, I imagine it will be a solid crossover hit, maybe bigger pop than country.
TheBigA: Do you know which label is handling this collaboration?
Anyway, a Langley-Wallen duet, "I Can't Love You Anymore" is due to drop this Friday. Low-quality fan recordings of a live performance by them are all over YouTube right now, but who knows for how long? The sound is so muddy that I can't make out the lyrics, but melodically it sounds a lot like Fleetwood Mac's "Dreams." Can't say that I'm blown away by it, but given who's on it, I imagine it will be a solid crossover hit, maybe bigger pop than country.
TheBigA: Do you know which label is handling this collaboration?
Typically the way these duets get released is by both labels. Both promo departments work the song.
My take is this is her song. She wrote it, and is the first voice on it.
That's a song that could pass for country. At least when it was recorded, and certainly now.
Thanks David, I appreciate your wisdom. Didn’t realize that there wasn’t much research into what to add and what not to. I assumed there would be. I guess that research is more for gold-based formats, then?
The whole “what you play won’t hurt you” is great unless I’m tuning in to hear the hits and the hits aren’t playing. Then I’ll just go elsewhere to hear the hits. Like Spotify or Apple Music, where I can hear them, and without commercials, too.
Not really. Research is utilized more by current-based formats, because those currents are changing at least on a weekly basis. A programmer will use metrics like streaming, artists' past performance, or success on other stations to put a song on the playlist. Once that song has gotten enough airplay, it will go into research (usually a limited number of songs from two to three dozen) to determine if it should be played more or less, and that will change as a song matures as each song has a unique lifespan.
Gold formats may do a broad library test of hundreds of songs on an annual basis to determine what to play, but they do not do the same kind of frequent research that current stations employ. And most stations do not have research to begin with, or in many cases these resources are pooled on a multi-station or even companywide basis... research is NOT cheap.
This song was released in October, so the research is available. It tests well with young women. The problem I see is CHR radio is now shifted to women over 30. So I guess that has affected the song. But I'm starting to see that country radio playing Ella Langley and a few others is affecting radio demographics. For example, WXTU is now #1 18-34 in Philadelphia. I'm sure there are others around the country.
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In Kansas City, our CHR Mix 93.3 has a 6.7 in the 6+ (I'm sure key demos, they are doing great). They seem to be extremely cautious with new adds, so that might be a blueprint to the other CHRs in the country to be cautious.
A lot of KC stations have generally not had a lot of new adds, at least the ones I listen to. When 96.5 was Alt, it rarely added new stuff. The market/audience has always seemed very staid. Going back to Mix, look how long Rocket and Theresa have been on that station.
There was one brief period of time right when Steel City took over, Mix started having a cutting edge/rhythmic CHR sound around October 2014-June 2015. During that period, that's when Hood Go Crazy by Tech N9ne was powered (though he's local-they fit their "sound" around it during this period.) But that didn't last. The buzz added a lot, when they were "alt"...not so much.
Tech N9ne was going to be at KPRS when I was there but I missed him. I heard he’s a nice guy! I think The Buzz was the first station where I heard The Get Up Kids.
Just because I remember them spinning that track so much, I knew that mini era wasn't a "dream." Yes, the Buzz had a wide sound, but was flattened during the "alt" era.
God, I Need a Favor wouldn't fly on K-Love
When K-104.7 in Charlotte was AC the man in charge said, "We don't make the hits. we play the hits." Even then, there were very few songs from this century. Now there aren't any, but a competing site which posts Nielsen ratings hasn't gotten the message.
The song was delivered to radio Friday by Ella's label. Some country stations played it once an hour for 24 hours.
KSCS Dallas, WIRK WPB, WFUS Tamps, and KKBQ Houston are examples.
Sent only to country radio?
Only country radio is playing it.
Ella Langley & Morgan Wallen’s ‘I Can’t Love You Anymore’ Duet Has Arrived: Stream It Now
Ella Langley and Morgan Wallen just dropped their highly-anticipated new duet, stream 'I Can't Love You Anymore' now.
www.billboard.com
Morgan Wallen’s New High-Profile Collaboration Is A Country Smash
Ella Langley and Morgan Wallen's "I Can't Love You Anymore," one of the most high-profile collaborations in recent memory, is a fast top 10 bestseller in the U.S.
www.forbes.com
Yeah, I'd think that song would test well with young women and maybe not as well with young men. I'm also not thinking "Choosin' Texas" would have the same appeal as, say, that Bruno Mars/Lady Gaga tune "Die With a Smile" for women 30+. Interesting regarding the shift of CHR to women 30+.