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Top 40 minus the Hip Hop

D

dudeonthedial

Guest
Where did it go? I was in the car with my wife and we were listening to the END and the new Alicia Keys song came on (one of the Top 5 songs in the country) and I asked her if she liked it? She responded "I didn't even know Alica Keys had a new song out". After I checked under the rock to see if she had moved in she responded "I can't listen to the END, they play too much Hip Hop and i dont like that, the only place I go for current music is the ZONE"...Has Sacramento come to this? Is the Zone going to be the alternative to TOP 40/Rhythm that the END is playing? If so does the ZONE know they have this responsibility now and they need to slow down on the Sheryl Crow/Alanis Morisette oldies and play more Fergie and stuff.....just thought this was weird and would be a good topic...thoughts??? ohh yea, and I tried KWOD with her too..she said its too umfamiliar, so there goes that responce...
 
I have to admit- Sometimes I just get sick and tired of all the hip-hop and DJ's with fake black accents. I tune in the Zone for a get-away of sorts. Nothing at all wrong with saying so, we are all just being honest here, right? My wife happens to like hip-hop and spends most of her time on the variations of hip-hop stations we have. After an hour or two, I get to where I start feeling angry inside and like 'the man' is out to get me. So, I take a vacation from the hip-hop mentality and find some 'whiter' stations for a while. Thank God for the Zone, sometimes.
 
Can't wait to hear the new sweepers... "Today's White Hits... 100.5 the Zone". :)
 
I always hear the "what happened to Top40... wheres the Nickelback and Lifehouse" comments on this board... never here it from listeners though. And... is Alicia Keys "Hip-Hop"? I'ld say no. Neither is Fergie, Akon, Timbaland, Justin or most of the core artists in the format at the moment. Hasn't Top40 always played Hip-Hop? Dr. Dre, 2pac and Snoop never had any mainstream hits? People grow out of it... Top40 is primarily an 18-34 game... if you're not feelin' it anymore... you're probably out of the demo. Just as dance music went through the doldrums in the late 90's... rock is going through that now... it's not testing.
 
bobbybooey said:
Can't wait to hear the new sweepers... "Today's White Hits... 100.5 the Zone". :)
Click to expand...

That reminds me of Alice in Reno. A few years back they had a slogan that was something along the lines of: Today's Best Music without the Kid Stuff.

I get what they're trying to say, but c'mon -- hip hop is kid stuff? I guess when you're 50, music that 30 year olds like is for kids.
 
Slightly over 60% of all $$ spent on music in the Hip-Hop category is by people under the age of 21... now I guess it all depends what the definition of "kid" is.
 
Where is that stat from? These boards make me laugh. People toss around statistics that are hard to verify.

If you look at the 90's when many big hip hop acts like Jay-Z, Snoop Dogg, etc, caught onto the mainstream, and if you use 1995 as an obvious midpoint. Say a person was 15 in 1995 when hip hop was all over MTV. That 15 year old is 28 today.

I think it is a common misconception that adults listen to rock, and kids listen to hip hop.

I'd love to see that stat. If I'm wrong. I'm wrong.
 
" Just as dance music went through the doldrums in the late 90's... rock is going through that now... it's not testing."
[/quote]

Actually it's Hip Hop that's suffering from the "doldrums" at the moment, experiencing a 20% drop in album sales in 2006 and a 30% drop in the first quarter of this year. Modern Rock album sales however are relatively strong. When Z-100 here in New York City added more Rock titles to its playlist, its suburban ratings improved enough for the station to become number 1 in the market for the first time in many, many years.
 
I should've added that Hip Hop album sales are down an astounding 44% since 2000 and now constitute just 10% of all music sales from 13% at its apotheosis.
 
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