Profit Yes...Stupidity No
Totally agree. Radio is a shell of what it used to be. I think a major problem with radio today is that senior management consists of people who are great at making the pitch to cut costs based on manipulated data often intertwined with "listener preferences." But, are they really "radio" people. I think not.
While we all understand that every business is in business to make money, can we really say with confidence that radio stations now are positioning themselves well for the future? Going jockless most of the time will cut expense but is there an incentive to listen? Radio is supposed to be a communications medium. If a major event (weather, traffic, news etc.) occurs anytime outside of M-Fri 5:30 AM - 7 PM, we are SOL if we depend on radio for information. For those who consider satellite as an alternative, the choice is made easier. Both commercial radio and alternatives pump out the music. But the trendiness and newness of the later will eventually win out. Commercial radio is virtually lying down and playing dead.
Funny how I recall my Grandfather who when I was a kid often told me in business, you have to spend money in order to make money. Commercial radio should be an alternative where local personality jocks invoke life and help develop listener loyalty. It seems radio just goes after established norms and is not interested in crossing the finish line big time.
I think I can write a book about this subject. When you talk about bonehead decisions by top management, the examples not only in Jax but around the country are mind boggling.
> To be sure, since the stock market started dictating how
> radio and television stations are operated, even the very
> top level of management will sometimes make some really
> bonehead moves.
>
> The real problem today (at least with major operators), is
> unbridled greed. Enough is NEVER enough. We'll never again
> see the likes of a Bill Paley. Paley never expected CBS's
> news and public affairs divisions to even break even. It was
> considered a responsibility. The entertainment division was
> expected to generate enough revenue to more than cover the
> loss in news. These days, EVERYTHING must generate a profit,
> or it's history. As I think about it, that's how a
> whorehouse has always been operated!
>