Top stations in Seattle

[djdan]

PPM is changing the order of the top stations in Seattle with KJR, KPLZ and KJAQ at the top of the ratings in prime demos. There is another perspective, the revenue winners. We are half way through the year and here are the top five billers in Seattle: KMPS, KIRO-FM, KZOK, KRWM and KOMO. These numbers are based, of course on the last couple of diary books that showed the top stations 25-54 as KZOK, KISW, KMPS, KIRO AM/FM and KRWM. None of these stations are on top in the three book PPM. The second half of the year will be crazy on the sales front, but don't expect big changes until 2010. Many deals are annual contracts and it may take awhile for the new stations to shoot to the top. I would expect the second half of this year to be a free for all with the former strong stations struggling to hold on to business and rate...at the same time the new winners will be struggling to push up rate. In the end expect market compression on the sales front as well as the ratings front.

 

[casual observer]

KIRO-FM's #2 billing status is a bit deceptive since it reflects combined billing revenues for the AM/FM combo during the first quarter of this year when the diary numbers were used as currency. As a simulcast during the diary era, KIRO-AM/FM was a big dog in the 25-54 money demo. Now that the AM and FM have split apart, you will begin to see a more representative revenue figure for both stations. Every buyer and advertiser will be pushing back on rates now that a stand-alone KIRO-FM is at the bottom of the ratings heap.

 

[Bongwater]

KIRO-FM's #2 billing status is a bit deceptive since it reflects combined billing revenues for the AM/FM combo during the first quarter of this year when the diary numbers were used as currency. As a simulcast during the diary era, KIRO-AM/FM was a big dog in the 25-54 money demo. Now that the AM and FM have split apart, you will begin to see a more representative revenue figure for both stations. Every buyer and advertiser will be pushing back on rates now that a stand-alone KIRO-FM is at the bottom of the ratings heap.

My wife once made an interesting observation "They're doing AM on FM". Meaning FM listeners want FLASH and SIZZLE, not droning over boring news topics. Could it mean maybe simply zapping the STEREO pilot back on help? It worked for KQBZ (briefly). Don't know if KOMO-FM is Mono or Stereo (at least in pilot light reaction) but things move fast on KOMO anyway. With that AWESOME Driver to Driver, Neighbor to Neighbor coverage when s--t happens, they've secured themselves as a place for NEWS. At least in my book......

All news on KOMO-FM seems to deliver better than KIRO-FM. But I can't hear what makes KOMO-FM jump so high up here, thanks to CBUF (is KOMO AM/FM tied or are they separately monitored by PPM?)

I think KOMO-FM needs translators. They can start at 102.1 in Camano/Mount Vernon and save us all from the lower-fi-than-your-MOST-indie-punk-band trainwreck they're running on it from 1430 kHz.

 

[TakeItFromMe]

I expect WOLF to beat KMPS in billing by next year and KOMO to beat KIRO and STAR, JACK and KJR near the top KISS will beat KUBE. PPM and Times will change in 2010 ;D

 

[TVradioguru]

Just as a point of interest TIFM, you have made similar predictions even prior to PPM starting in the market. To date, your predictions have fallen flat every time. Country was to be top of the pack, yet in the final results fell mid-pack. KMPS and Wolf were close in the mid-pack race, yet over the last two month rolling averages, the gap between KMPS and the Wolf Seattle is growing, with the Wolf slowly falling behind. It appears your rather self-serving predictions have as much relevance as the Wolf's gain.

As a suggestion; you may want to work on improving your show to gain popularity and grow ratings, rather than wasting time trying to promote your station on some insignificant radio bulletin board. I submit that your efforts where it counts will have greater potential for keeping your job. As you may have noticed, Entercom doesn't reward mediocre performance.