TOPIC: WMLO 1570 ALL NEWS

[nowradioguy]

Huh? Have you seen how many radio stations iHeart owns and where they are? They own the minor leagues. They have lots of people in small markets who would love a promotion to a union job in Boston.

Everybody works for someone. If you're an engineer, you work for the chief, and the chief works for the director, who works for the VP who works for the market manager who works for the company president. The point of all this is that all of this is done internally, not in public like a reality TV show, where the viewers get to vote on who stays and who goes.

Swell.

But will anyone ever fix what's wrong with Talk 1200, and, if so, when? This is not anything new.

 

[TheBigA]

But will anyone ever fix what's wrong with Talk 1200, and, if so, when?

You mean get rid of the crappy talk shows? No. The company needs a place to park all that stuff, and 1200 is the spot.

 

[Deleted User]

I think it is pretty obvious by now that iHrt does not GARA about AM1200

It exists to give Premier Network shows clearance in the #10 market for the purposes of national accounts and nothing else.

They could not sell that station for any amount of money.... look at all the stations the Aloha Trust has "donated" because they were unsellable and worth more as a tax write off than just turning in the licenses and going dark.

Without a translator it is worth zero, and with a translator... I'll leave that up to the experts on this forum to estimate the value

 

[Motown]

I think it is pretty obvious by now that iHrt does not GARA about AM1200

It exists to give Premier Network shows clearance in the #10 market for the purposes of national accounts and nothing else.

They could not sell that station for any amount of money.... look at all the stations the Aloha Trust has "donated" because they were unsellable and worth more as a tax write off than just turning in the licenses and going dark.

Without a translator it is worth zero, and with a translator... I'll leave that up to the experts on this forum to estimate the value

This has been said many times before. Radio is a business. Radio owners will invest and spend money only if there is a return. WRKO is the ninth most popular radio station ages 6 and up. WXKS AM is the 35th. WRKO has a 3.7 rating and WXKS has 0.1. Audience cume for WRKO is 191000 vs. 10000 for WXKS. That is all listeners. David last report WRKO was 13th in 25-54 listeners. I suspect WXKS has very few listeners in that demo.
WXKS’s purpose in the portfolio is to clear network shows. Ratings do not matter. It makes no business sense to make any investment in WXKS. None. It is not worth spending any management resources including responding to listeners. The poster(s) on here will listen anyway. Remember any listener over 54 is irrelevant. No value to an advertiser. That is the reality. Accept it and stop complaining.

 

[Deleted User]

if you want to use CUME you have to put the E on it.... otherwise the board naughty word list thinks you are discussing something else

 

[Motown]

if you want to use CUME you have to put the E on it.... otherwise the board naughty word list thinks you are discussing something else

Lol. Thanks

 

[nowradioguy]

I think it is pretty obvious by now that iHrt does not GARA about AM1200

It exists to give Premier Network shows clearance in the #10 market for the purposes of national accounts and nothing else.

They could not sell that station for any amount of money.... look at all the stations the Aloha Trust has "donated" because they were unsellable and worth more as a tax write off than just turning in the licenses and going dark.

Without a translator it is worth zero, and with a translator... I'll leave that up to the experts on this forum to estimate the value

When a station exists solely so certain network programming "clears" in Boston, but has very few listeners to speak of, HOW is this acceptable to those "national accounts", especially when you throw production mishaps into the mix?

 

[TheBigA]

When a station exists solely so certain network programming "clears" in Boston, but has very few listeners to speak of, HOW is this acceptable to those "national accounts", especially when you throw production mishaps into the mix?

The national accounts are buying tonnage. That means millions of listeners on hundreds of stations nationally. They don't see just one station in one market. They see the mass number. iHeart has another similar network called the Black Information Network (BIN). Once again, this network doesn't get big ratings in specific markets. Instead it delivers a bulk national number to sponsors. It's similar to how infomercials work. They don't get ratings in individual markets, but instead deliver a mass national number.

 

[nowradioguy]

The national accounts are buying tonnage. That means millions of listeners on hundreds of stations nationally. They don't see just one station in one market. They see the mass number. iHeart has another similar network called the Black Information Network (BIN). Once again, this network doesn't get big ratings in specific markets. Instead it delivers a bulk national number to sponsors. It's similar to how infomercials work. They don't get ratings in individual markets, but instead deliver a mass national number.

Then should I conclude that LOCAL accounts want little-to-nothing to do with stations such as these?

 

[TheBigA]

Then should I conclude that LOCAL accounts want little-to-nothing to do with stations such as these?

Probably not. In fact a lot of advertisers still have "do not buy" orders for a lot of the shows on that station, not limited to but including Glenn Beck, Sean Hannity, and others. That's why those shows are on their own private island, rather than being included on WRKO. This is something iHeart also does in Los Angeles.

Keep in mind that the same company (iHeart) that owns Talk1200 also owns 3 of the Top 5 stations in Boston. So they can offer local accounts ways to reach more people than any other radio company.

 

[nowradioguy]

Probably not. In fact a lot of advertisers still have "do not buy" orders for a lot of the shows on that station, not limited to but including Glenn Beck, Sean Hannity, and others. That's why those shows are on their own private island, rather than being included on WRKO. This is something iHeart also does in Los Angeles.

Keep in mind that the same company (iHeart) that owns Talk1200 also owns 3 of the Top 5 stations in Boston. So they can offer local accounts ways to reach more people than any other radio company.

Wow, while I like this answer well enough to agree with it, I have to feel sorry for any discerning listener(s) who actually like listening to Talk 1200, and have to endure the sloppy, unworthy-of-broadcast production.

 

[TheBigA]

Wow, while I like this answer well enough to agree with it, I have to feel sorry for any discerning listener(s) who actually like listening to Talk 1200, and have to endure the sloppy, unworthy-of-broadcast production.

Do you have a figure on how many "discerning listeners" there are for Clay & Buck? There's a lot of sloppy production in that show. Hard to discern which one is speaking. Not a worthy successor to what was there before. That's just one example. But nobody in Boston has any control over that or any of the other shows. They're mainly piped in from New York.

As I said, the primary focus for the Boston employees are the stations people listen to. Not the ones they don't.

 

[vmorrison99]

When a station exists solely so certain network programming "clears" in Boston, but has very few listeners to speak of, HOW is this acceptable to those "national accounts", especially when you throw production mishaps into the mix?

I don't know how often it happens now but back in my day media buyers just looked at a number and nothing else. When AM 1430 was playing Adult Standards you heard a lot of spots for the Girls Juniors Department at Filene's. It was not because Grandmothers were running into to the store to buy something for their Granddaughter.
When WADN in Concord was playing folk music they would get on some national buys because a media buyer looked at the income demo number of the area.
A station I was at would get complaint calls all the time about the RED LOBSTER ads we would run without a local restaurant in the area. It was easier for the media buyer at the NY Agency to buy the Boston market then buy around it.

 

[TheBigA]

A station I was at would get complaint calls all the time about the RED LOBSTER ads we would run without a local restaurant in the area. It was easier for the media buyer at the NY Agency to buy the Boston market then buy around it.

These days, the national automation can target markets, and replace the spot in markets that don't have outlets. They call it "copy splits." We see this with Carl's Jr. vs Hardees or insurance companies that don't do business in certain states. It's more obvious in streaming, where the advertising is targeted to the users ISP. If you live in Boston, the advertising you hear in the stream will be targeted to Boston.