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TORNADO IS TALK OF THE TOWN...MONDAY AT CC STL THOUGH

R

radiokilledradio

SATURDAY:

KTRS - St. Louis tornado was the lead story all day on the ABC national news feed (NATIONAL NEWS), on top of their local coverage.

CC Stations - Charlie Sheen child custody, I Heart Radio, and more generic content.

This comes a week or so after they name a new OM. It's what I figured, but after this...know. They just hired some new era broadcasting cookie dough that the big corporate cookie cutters can shape however. He probably has little concern about St. Louis listeners, but stresses more over keeping the master puppeteers happy. Sure, being the puppet is easy. Here's your music. Here's your promotions. Here's your tracked air staff aside from your one local personality. They can't spoon feed how to handle when an F4 tornado that tears through your market though. That's when real leadership, and programming skills have to take over.

WHAT SHOULD HAVE HAPPENED:

"I wan't all airstaff in on Saturday, doing their shifts live like it was a weekday, and taking calls about the storm. Sound local, local, local. Re-track all of Sundays voice tracks to make some mentions of the storm, and maybe air some banked calls taken Saturday. This is the biggest storm to come through St. Louis in 40 years, and we're going to be all over it. Compelling radio, guys!!!"

WHAT DID HAPPEN:

A joke
 
I didn't realize that KMOX passed the Cardinal game over to KYKY to free up their staff for storm coverage. (It's amazing they got the game in!) Kudo's to KMOX. Their coverage was first rate.

Jim Shannon
 
radiokilledradio said:
SATURDAY:

KTRS - St. Louis tornado was the lead story all day on the ABC national news feed (NATIONAL NEWS), on top of their local coverage.

CC Stations - Charlie Sheen child custody, I Heart Radio, and more generic content.

This comes a week or so after they name a new OM. It's what I figured, but after this...know. They just hired some new era broadcasting cookie dough that the big corporate cookie cutters can shape however. He probably has little concern about St. Louis listeners, but stresses more over keeping the master puppeteers happy. Sure, being the puppet is easy. Here's your music. Here's your promotions. Here's your tracked air staff aside from your one local personality. They can't spoon feed how to handle when an F4 tornado that tears through your market though. That's when real leadership, and programming skills have to take over.

WHAT SHOULD HAVE HAPPENED:

"I wan't all airstaff in on Saturday, doing their shifts live like it was a weekday, and taking calls about the storm. Sound local, local, local. Re-track all of Sundays voice tracks to make some mentions of the storm, and maybe air some banked calls taken Saturday. This is the biggest storm to come through St. Louis in 40 years, and we're going to be all over it. Compelling radio, guys!!!"

WHAT DID HAPPEN:

A joke
Click to expand...

In light of this, do you think now is the time for Clear Channel to be permanently broken up? Or, in the interim, insist that both central casting and voice tracking be permanently outlawed and that every radio station must have a local staff at all times, 24 hours a day, 7 days a week, 365 days a year?
 
Mr. Mike said:
In light of this, do you think now is the time for Clear Channel to be permanently broken up? Or, in the interim, insist that both central casting and voice tracking be permanently outlawed and that every radio station must have a local staff at all times, 24 hours a day, 7 days a week, 365 days a year?
Click to expand...

OK...practically speaking, how would that happen? The FCC? Are you kidding?

The other industry that had gov't forced staffing laws was the passenger rail system. You see what that led to: Amtrak. So you have full staffing, but it's paid for by the gov't. Is that what you want?
 
TheBigA said:
Mr. Mike said:
In light of this, do you think now is the time for Clear Channel to be permanently broken up? Or, in the interim, insist that both central casting and voice tracking be permanently outlawed and that every radio station must have a local staff at all times, 24 hours a day, 7 days a week, 365 days a year?
Click to expand...

OK...practically speaking, how would that happen? The FCC? Are you kidding?

The other industry that had gov't forced staffing laws was the passenger rail system. You see what that led to: Amtrak. So you have full staffing, but it's paid for by the gov't. Is that what you want?
Click to expand...

I didn't mean that literally, it was just a figure of speech. My point was to highlight the fact that CC's use of central casting, voicetracking, and automation for all its stations, including here in St. Louis, has given them and for that matter all of commercial radio a major black eye.

I do think that this time, with regard to the Good Friday storms, Clear Channel's St. Louis stations completely dropped the ball.
 
Mr. Mike said:
I do think that this time, with regard to the Good Friday storms, Clear Channel's St. Louis stations completely dropped the ball.
Click to expand...

Oh well. I'm sure they'll survive. As long as the public can tune to KMOX, it doesn't much matter.
 
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