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Tornado Relief Effort

From All Access

Tri-State Tornado Relief Raises $1.25 Million
SOUTH CENTRAL along with local TV stations FOX WTVW -TV, WB WAZE TV-19, PBS WNIN, and NBC WFIE TV-13 all joined to put on a TV and Radiothon at the EASTLAND MALL yesterday (11/9) to raise money to benefit the AMERICAN RED CROSS and SALVATION ARMY tornado relief funds. And the payoff was big ... $1.25 million and counting.


Say what you will...but radio came through...
 
> From All Access
>
> Tri-State Tornado Relief Raises $1.25 Million
> SOUTH CENTRAL along with local TV stations FOX WTVW -TV, WB
> WAZE TV-19, PBS WNIN, and NBC WFIE TV-13 all joined to put
> on a TV and Radiothon at the EASTLAND MALL yesterday (11/9)
> to raise money to benefit the AMERICAN RED CROSS and
> SALVATION ARMY tornado relief funds. And the payoff was big
> ... $1.25 million and counting.
>
>
> Say what you will...but radio came through...
>
ch. 14 wfie
 
I watched the 2 hours the TV stations showed, and it was pretty uplifting to see. Not only did we see so many media outlets set competition aside for one night for a good cause, but we also saw an incredible outpouring of support from the entire community. People were giving everything from $5 to $100 to $1000, kids were emptying their piggy banks and going door-to-door to collect funds, and dozens of volunteers gave their time just to make the whole thing happen. And big corporations got in on the act too - Whirlpool, Toyota, and several others gave substantial donations of $25,000 or more. It's rare to see everyone come together in such a way, but it really isn't that surprising, given how wonderful the people of Indiana are.
 
Toyota - $200,000
Deaconess - $100,000
Old National - $100,000
Shoe Carnival - $75,000

Even when you take out all the really big checks, that means they still raised $300k-$400k from people dropping off what they could or calling in to donate. It was absolutely amazing.

Not to stir the pot, but where were 25, 44 and Regent?

> I watched the 2 hours the TV stations showed, and it was
> pretty uplifting to see. Not only did we see so many media
> outlets set competition aside for one night for a good
> cause, but we also saw an incredible outpouring of support
> from the entire community. People were giving everything
> from $5 to $100 to $1000, kids were emptying their piggy
> banks and going door-to-door to collect funds, and dozens of
> volunteers gave their time just to make the whole thing
> happen. And big corporations got in on the act too -
> Whirlpool, Toyota, and several others gave substantial
> donations of $25,000 or more. It's rare to see everyone come
> together in such a way, but it really isn't that surprising,
> given how wonderful the people of Indiana are.
>
 
"...came through"????

> Say what you will...but radio came through...
>

Just too bad radio didn't "come through" Sunday morning when the tornado was on the ground. I'm guessing one life saved would have been worth more than a million dollars. Then again, these stellar media outlets wouldn't have been able to send a press release to All Access patting themselves on the back!!!
 
> Not to stir the pot, but where were 25, 44 and Regent?
I don't know about 25, but I don't think 44 has any local presence besides the signal and a sales staff...I haven't seen a newscast there in my visits to the area in years.
 
I posted this not to start another arguement, but to give credit where credit is due. Radio came through and helped (yes - HELPED) raise over 1 million dollars for tornado relief. Again, say what you will, but radio came through.

Where was Regent? I would imagine they will also be doing some type of fundraiser as well. I cannot see WKDQ falling down on this. After 9/11, WKDQ helped raise over 100k for the NY City Firefighters.

As far as complaining about what happened that night...even if ALL the stations had been staffed live, it would NOT have changed the outcome. Having a live jock on would not have gotten the warning out sooner, nor would a live jock have been able to tell where the tornado was heading. Radio studios do NOT have doppler radar. All radio can do is get the warning out, and with automatic relays, they did.

In any disaster, listeners do not go to the music stations for information...they go to the news/talk (or in Evansville's case WIKY) and the TV stations. That is where the information is going to be (and from what I'm hearing, Wayne Hart was ALL over it!), and over the last 20 or more years - it's where the listeners have been trained to go.

When a tornado - with NO advance tornado watch, mind you - hits with only 10 minutes notice, there's not a damned thing ANYONE can do about it except pray. This was a disaster and a tragedy...but it wasn't radio's fault.

Radio's not going to wake you up when you're asleep - and neither are the tordado sirens. I like the idea that was proposed on CNN...as with smoke detectors, all houses should be equipped with a NOAA Weather radio.
 
> Not to stir the pot, but where were 25, 44 and Regent?

I know 44 doesn't have any local on-air staff...hasn't since they stopped doing newscasts. I'm a little surprised that they didn't simulcast, but not surprised that they didn't have anyone actually involved because, well, they don't HAVE anyone to be involved in front of the camera.

No word on why 25 and Regent weren't involved in the telethon, but I do expect that they'll be doing something significant. I do know that before the telethon was even announced, 25 and Regent (along with the Courier & Press) had set up a tornado relief fund at 5/3 Bank. Also, the Courier & Press is sponsoring the Evansville Philharmonic's free benefit concert. So they're doing their part as well.

Kudos go to Fox 7 for getting the telethon rolling. They wanted to do something and they initiated the call for working together. They contacted WFIE about doing it as a simulcast, and 14 accepted. Then WNIN (PBS) offered their studio as a call center, and Eastland Mall offered their food court as the "public" donation center. Once WFIE was on board, South Central (14's radio media partner) hopped on as well, bringing WB-19 with them. Usually, telethons take weeks to organize, but this one came together in a couple days and was very successful. Praise goes to everyone who took part.
 
>You are right. But, word has it that the actual $ raised by the PUBLIC, was around $150K which is NOT small change by any means....but grossly inflated.
The area corporations that donated just waited until the telethon to do so. And let's not forget that in order for Don Mattingly not file a lawsuit and WSTO's morning show personalities loose their jobs for the IDIOTIC STUNT THEY PULLED....Mr. Mattingly demanded that South Central contribute OVER 100K within X amount of time to local charities! Wonder if a substantial amount of this is to fullfill their agreement with Mr. Mattingly coming from an phantom donor?
None the less, it was great to see people come together to help others.
I also agree with your comment in P3. It is unfortunate that all of you in the radio industry are beating each other up over this!
There is NO possible way that the number of deaths and injured are the fault of a jock not being on the air at 2 in the morning! Come on, how many of you listen to the radio while you are sleeping? How many people interviewed said, "I was sleeping..."? NOT I was listening to the radio!
Radio could have aired updates each hour or on the half hour...Sunday.
BTW, when a storm is coming and power has been lost, I tune into WBKR. They air Wayne Hart live until the storm has passed.

I posted this not to start another arguement, but to give
> credit where credit is due. Radio came through and helped
> (yes - HELPED) raise over 1 million dollars for tornado
> relief. Again, say what you will, but radio came through.
>
> Where was Regent? I would imagine they will also be doing
> some type of fundraiser as well. I cannot see WKDQ falling
> down on this. After 9/11, WKDQ helped raise over 100k for
> the NY City Firefighters.
>
> As far as complaining about what happened that night...even
> if ALL the stations had been staffed live, it would NOT have
> changed the outcome. Having a live jock on would not have
> gotten the warning out sooner, nor would a live jock have
> been able to tell where the tornado was heading. Radio
> studios do NOT have doppler radar. All radio can do is get
> the warning out, and with automatic relays, they did.
>
> In any disaster, listeners do not go to the music stations
> for information...they go to the news/talk (or in
> Evansville's case WIKY) and the TV stations. That is where
> the information is going to be (and from what I'm hearing,
> Wayne Hart was ALL over it!), and over the last 20 or more
> years - it's where the listeners have been trained to go.
>
> When a tornado - with NO advance tornado watch, mind you -
> hits with only 10 minutes notice, there's not a damned thing
> ANYONE can do about it except pray. This was a disaster and
> a tragedy...but it wasn't radio's fault.
>
> Radio's not going to wake you up when you're asleep - and
> neither are the tordado sirens. I like the idea that was
> proposed on CNN...as with smoke detectors, all houses should
> be equipped with a NOAA Weather radio.
>
 
So, I assume from that viewpoint....all stations are wasting their time and money by being on the air overnights? I guess since people "don't listen to the radio while they are sleeping", all stations should sign off at 11pm or midnight? The point is...if only ONE person turned their radio on in that trailer park and heard music...then chances are they think "it can't be that bad or they'd be breaking in." I just don't get where it makes a difference what time of day it is. It sounds like the argument being accepted by most people here is...."the tv guys were on, radio wasn't needed." If that's the acceptable standard, then why do anything relating to news, weather, or anything else local? Even though it's the middle of the night, I'm still guessing there were at least a few cars out on the roads. I assume they didn't have access to the tv forecasters. Then again, I'm apparently just expecting too much from so-called "local" broadcasters.


> >You are right. But, word has it that the actual $ raised
> by the PUBLIC, was around $150K which is NOT small change by
> any means....but grossly inflated.
> The area corporations that donated just waited until the
> telethon to do so. And let's not forget that in order for
> Don Mattingly not file a lawsuit and WSTO's morning show
> personalities loose their jobs for the IDIOTIC STUNT THEY
> PULLED....Mr. Mattingly demanded that South Central
> contribute OVER 100K within X amount of time to local
> charities! Wonder if a substantial amount of this is to
> fullfill their agreement with Mr. Mattingly coming from an
> phantom donor?
> None the less, it was great to see people come together to
> help others.
> I also agree with your comment in P3. It is unfortunate
> that all of you in the radio industry are beating each other
> up over this!
> There is NO possible way that the number of deaths and
> injured are the fault of a jock not being on the air at 2 in
> the morning! Come on, how many of you listen to the radio
> while you are sleeping? How many people interviewed said,
> "I was sleeping..."? NOT I was listening to the radio!
> Radio could have aired updates each hour or on the half
> hour...Sunday.
> BTW, when a storm is coming and power has been lost, I tune
> into WBKR. They air Wayne Hart live until the storm has
> passed.
>
> I posted this not to start another arguement, but to give
> > credit where credit is due. Radio came through and helped
>
> > (yes - HELPED) raise over 1 million dollars for tornado
> > relief. Again, say what you will, but radio came through.
>
> >
> > Where was Regent? I would imagine they will also be doing
>
> > some type of fundraiser as well. I cannot see WKDQ
> falling
> > down on this. After 9/11, WKDQ helped raise over 100k for
>
> > the NY City Firefighters.
> >
> > As far as complaining about what happened that
> night...even
> > if ALL the stations had been staffed live, it would NOT
> have
> > changed the outcome. Having a live jock on would not have
>
> > gotten the warning out sooner, nor would a live jock have
> > been able to tell where the tornado was heading. Radio
> > studios do NOT have doppler radar. All radio can do is
> get
> > the warning out, and with automatic relays, they did.
> >
> > In any disaster, listeners do not go to the music stations
>
> > for information...they go to the news/talk (or in
> > Evansville's case WIKY) and the TV stations. That is
> where
> > the information is going to be (and from what I'm hearing,
>
> > Wayne Hart was ALL over it!), and over the last 20 or more
>
> > years - it's where the listeners have been trained to go.
> >
> > When a tornado - with NO advance tornado watch, mind you -
>
> > hits with only 10 minutes notice, there's not a damned
> thing
> > ANYONE can do about it except pray. This was a disaster
> and
> > a tragedy...but it wasn't radio's fault.
> >
> > Radio's not going to wake you up when you're asleep - and
> > neither are the tordado sirens. I like the idea that was
> > proposed on CNN...as with smoke detectors, all houses
> should
> > be equipped with a NOAA Weather radio.
> >
>
 
1) If you read any of the message boards/chat rooms/blogs from people who live in the area you'll see that most of the IGNORE WARNINGS because our local weather people over exaggerate every raindrop. Have we cried wolf too many times?

2)I'm guessing that either you have never worked in radio or you are the greatest radio broadcaster ever to walk the face of the Earth. Most DJ's aren't watching TV while they're on the air (if they are they should be fired) and if there is someone live in the studio, by the time the EAS machine spits out the info that a tornado is on the ground and you get it on the air the tornado has already made it's impact. When the EAS machine takes over the station in the case of a Warning it gets the same info on as an overnight DJ and faster than said DJ. The only thing to do from there is give updates AFTER it hit. Which is what many of the local stations did. For the record, my co-worker (in Newburgh) was called by her mother (who lived in Eastbrook) and she got her kids and listened WIKY as the storm passed them by. WIKY giving minute by minute coverage of the tornado as it was hitting and she says that by the time WIKY got the info out on the air that the storm was hitting Newburgh it had already passed her. So much for advanced notice.


> So, I assume from that viewpoint....all stations are wasting
> their time and money by being on the air overnights? I
> guess since people "don't listen to the radio while they are
> sleeping", all stations should sign off at 11pm or midnight?
> The point is...if only ONE person turned their radio on in
> that trailer park and heard music...then chances are they
> think "it can't be that bad or they'd be breaking in." I
> just don't get where it makes a difference what time of day
> it is. It sounds like the argument being accepted by most
> people here is...."the tv guys were on, radio wasn't
> needed." If that's the acceptable standard, then why do
> anything relating to news, weather, or anything else local?
> Even though it's the middle of the night, I'm still guessing
> there were at least a few cars out on the roads. I assume
> they didn't have access to the tv forecasters. Then again,
> I'm apparently just expecting too much from so-called
> "local" broadcasters.
>
>
> > >You are right. But, word has it that the actual $ raised
>
> > by the PUBLIC, was around $150K which is NOT small change
> by
> > any means....but grossly inflated.
> > The area corporations that donated just waited until the
> > telethon to do so. And let's not forget that in order for
>
> > Don Mattingly not file a lawsuit and WSTO's morning show
> > personalities loose their jobs for the IDIOTIC STUNT THEY
> > PULLED....Mr. Mattingly demanded that South Central
> > contribute OVER 100K within X amount of time to local
> > charities! Wonder if a substantial amount of this is to
> > fullfill their agreement with Mr. Mattingly coming from an
>
> > phantom donor?
> > None the less, it was great to see people come together to
>
> > help others.
> > I also agree with your comment in P3. It is unfortunate
> > that all of you in the radio industry are beating each
> other
> > up over this!
> > There is NO possible way that the number of deaths and
> > injured are the fault of a jock not being on the air at 2
> in
> > the morning! Come on, how many of you listen to the radio
>
> > while you are sleeping? How many people interviewed said,
>
> > "I was sleeping..."? NOT I was listening to the radio!
> > Radio could have aired updates each hour or on the half
> > hour...Sunday.
> > BTW, when a storm is coming and power has been lost, I
> tune
> > into WBKR. They air Wayne Hart live until the storm has
> > passed.
> >
> > I posted this not to start another arguement, but to give
>
> > > credit where credit is due. Radio came through and
> helped
> >
> > > (yes - HELPED) raise over 1 million dollars for tornado
> > > relief. Again, say what you will, but radio came
> through.
> >
> > >
> > > Where was Regent? I would imagine they will also be
> doing
> >
> > > some type of fundraiser as well. I cannot see WKDQ
> > falling
> > > down on this. After 9/11, WKDQ helped raise over 100k
> for
> >
> > > the NY City Firefighters.
> > >
> > > As far as complaining about what happened that
> > night...even
> > > if ALL the stations had been staffed live, it would NOT
> > have
> > > changed the outcome. Having a live jock on would not
> have
> >
> > > gotten the warning out sooner, nor would a live jock
> have
> > > been able to tell where the tornado was heading. Radio
> > > studios do NOT have doppler radar. All radio can do is
> > get
> > > the warning out, and with automatic relays, they did.
> > >
> > > In any disaster, listeners do not go to the music
> stations
> >
> > > for information...they go to the news/talk (or in
> > > Evansville's case WIKY) and the TV stations. That is
> > where
> > > the information is going to be (and from what I'm
> hearing,
> >
> > > Wayne Hart was ALL over it!), and over the last 20 or
> more
> >
> > > years - it's where the listeners have been trained to
> go.
> > >
> > > When a tornado - with NO advance tornado watch, mind you
> -
> >
> > > hits with only 10 minutes notice, there's not a damned
> > thing
> > > ANYONE can do about it except pray. This was a disaster
>
> > and
> > > a tragedy...but it wasn't radio's fault.
> > >
> > > Radio's not going to wake you up when you're asleep -
> and
> > > neither are the tordado sirens. I like the idea that
> was
> > > proposed on CNN...as with smoke detectors, all houses
> > should
> > > be equipped with a NOAA Weather radio.
> > >
> >
>
 
I heard there was 11 minutes of warning if anyone even heard the sirens. Even if a DJ was there, there's no guarantee he could have gotten any warning on any faster than the EAS.
 
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