I am truly through with listening to terrestrial radio. What these companies have done to Atlanta radio is nothing short of criminal. I do not mind CC flipping Project because that was definitely music that I never liked. But the hopes are fading especially for 105.7/96.7 as far as flipping. Bull is staying and 105.3 is staying. The really bad thing in all of this is that we are all so excited when we hear a flip only to be disappointed time after time. I don't think things will ever change with radio in its current state, and that goes for most of the top 10 markets. But it is totally disgraceful with a market as large as Atlanta, these companies rely on the PPM readers and all they say is Urban, Urban Urban. I am gone from this board at least until something happens that will interest me.
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Totally Through
- Thread starter BIGSTICK
- Start date
trig said:They can blame it on video, but actually when it is all said and done, it will be Radio itself that killed the Radio Star. There is a long ways to go yet, but radio operators are the cause of their own demise. Or at least sped it up anyways.
They wouldn't be killing it willingly. They make to much money. There is nothing wrong with this. I have worked for several of the BIG radio companies (how I have sources), and now am doing something else. They are nice people to work for. (Well, not so much with Entercom, but that's another story for another time.)
trig said:There is a long ways to go yet, but radio operators are the cause of their own demise. Or at least sped it up anyways.
I'm still in the business, and don't see anything that leads me to believe this. Radio is changing, that's for sure. Along the way, some older listeners and some serious music fans are going away. But they're being replaced with lots of people who aren't as demanding. The demanding folks have the money and the inclination to pay for more personalized services. But for the vast majority of people, free OTA radio does the job just fine. No need to add another monthly bill to the pile.
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