Long time 98.5 Sports hub morning show Toucher and Rich may be splitting up .
Source?
radioinsight.com
Meaning a return to music radio? WBOS or a station with actual listeners, albeit playing music that may not be in his wheelhouse -- mornings at 'ROR or 'KLB?![]()
Fred Toucher Extends With WBZ-FM; What About Rich Shertenlieb?
Beasley Media's "98.5 The Sports Hub" WBZ-FM Boston has announced a multiyear contract extension with morning host Fred Toucher. Toucherradioinsight.com
It's only speculation right now based on the announcement being specifically for Toucher's extension, without mention of Rich, and Rich's Twitter handle changing from @toucherandrich to @heyrichhey. Honestly, I could see them keeping Rich in Boston, at another station.
Going off his work history, I could see him at WBOS or WROR, but not necessarily WKLB. He has history of working on Kidd Kradick's show and working at Alt-Rock stations. Anything for me to say beyond that is all speculation. I rather not create rumors based on my own fan fiction. Just that historically, I could see him fitting in at both WBOS and WROR.Meaning a return to music radio? WBOS or a station with actual listeners, albeit playing music that may not be in his wheelhouse -- mornings at 'ROR or 'KLB?
Who said anything about mornings? I stated that in Boston I could see him at two specific stations, based on his work history. I refused to say anything else specifically because it would be a fan fiction rumor with no evidence to support it. Furthermore, no other member made such a declaration.Oh, for Chrissakes...
1) WROR already has a morning show. It's quite successful.
2) WBOS already has a morning show. It's quite successful.
3) WKLB literally just brought back their laid-off morning show host last week.
4) Losing two affiliates isn't the syndication push "not panning out." But it has driven home the lesson that small market people are afraid of something different, and that media buyers in those places lend little to no credence to what listeners might want, only what they want.
Not me, but that's what I was thinking. PM drive would work, too, I suppose.Who said anything about mornings?
Just updated my last post. I left it vague because there was absolutely no evidence to prove what is exactly happening. For all we know, he could be staying at WBZ-FM in a new role, retire, move to another market, start a podcast, go to work for SiriusXM, create a CB handle. It's all speculation.Not me, but that's what I was thinking. PM drive would work, too, I suppose.
I specifically stated that based on Rich's job history, that I think could fit in (has experience) at WROR and WBOS. That's all.
Again, statements were said to be vague because there is no evidence beyond the initial report, and that there were no assumptions being made. I threw out a hypothetical that Rich could be successful on several stations in Boston, should he be leaving The Sports Hub. That's all it was. You're jumping into a debate that doesn't exist.1) WROR already has an afternoon show. It's quite successful.
2) WBOS already has an afternoon show, hosted by a personality currently heard on the Sports Hub. It's quite successful.
Guys, Beasley is not going to break up its wildly successful heritage morning show just to have one of the guys talk up intros by himself on another station, especially not while displacing the talented people in those dayparts now.
You'd think his contract with Beasley would include a substantial non-compete. Six months of "vacation," then 'EEI?Lots of speculation here. There is documented evidence of disputes between them. The recent one is mentioned in this story:
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Fred Toucher Signs New Deal With WBZ-FM Boston. Co-Host Rich Shertenlieb’s Status Unknown.
Signs point to the possible end of the “Toucher & Rich” morning show on “98.5 The Sports Hub” WBZ-FM Boston. Wednesday evening it was announced that Fred Toucher had signedwww.insideradio.com
Here's a story from May:
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‘Toucher and Rich’ hosts are both back, but they mostly sidestep the show’s recent issues
Toucher and Rich hopped back on the airwaves but didn't do a whole lot to discuss the recent rumors about themselves.www.boston.com
Where could Rich go? How about WEEI? That would rile people up.
If enforceable…..You'd think his contract with Beasley would include a substantial non-compete.
Have the courts been striking non-competes down in the entertainment/media field lately?If enforceable…..
Have the courts been striking non-competes down in the entertainment/media field lately?
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