Toucher & Rich

[JimV]

Jim V, you being a fair and objective guy (oh, he runs 99X.org) and a guy who has a deep understanding of reading a ratings book (hey, he spends his days and nights taping everything 99X does) I'm surprised you didnt factor in that Toucher has Opie and Anthony as a lead in there (morn radios are turned off and then that afternoon they are where they were left) and that 18th 25-54 and citing a slice of a demo (25-34 men) really helps your credibility as a source with great insight.

It's 99XWatch.org actually, but thanks for the plug.

Actually, Mr. Beef, the lead in to Toucher and Rich is Adam 12, 9am - 2pm.

Even if you ignore the discreet demographic they increased the share of persons 18-34 by 30% and 25-54 by 56%.

As Daniel Patrick Moynihan said, "Everyone is entitled to his own opinion, but not his own facts."

 

[beef]

Jim, darnit I know your website address, my mistake. No, the lead-in is not considered the midday guy. It's considered your morning show. That's a Radio 101 thing. But you being in radio and me sitting around taping 99X...oh, wait. Other way around. In a previous post I mentioned to the naysayers that it was a fine start for t&R but by no means does this mean they've set Boston on fire as you want to believe. Look, I have zero bias against those guys (99X blew it by getting rid of Toucher) but you do have an obvious bias (see website devoted to 99X). That's wonderful, your freedom to be jump to conclusions doesn't bother me. But slow down a bit. It's early. It usually takes any show 6 months before you can even draw the slightest of a notion how they will do long term. Unless it was Axel and Leslie's show that is

 

[JimV]

Jim, darnit I know your website address, my mistake. No, the lead-in is not considered the midday guy. It's considered your morning show. That's a Radio 101 thing. But you being in radio and me sitting around taping 99X...oh, wait. Other way around. In a previous post I mentioned to the naysayers that it was a fine start for t&R but by no means does this mean they've set Boston on fire as you want to believe. Look, I have zero bias against those guys (99X blew it by getting rid of Toucher) but you do have an obvious bias (see website devoted to 99X). That's wonderful, your freedom to be jump to conclusions doesn't bother me. But slow down a bit. It's early. It usually takes any show 6 months before you can even draw the slightest of a notion how they will do long term. Unless it was Axel and Leslie's show that is

Just because you're in radio and I write about radio, doesn't make your analysis correct, and my analysis wrong. For those playing at home, that would be the "Appeal to Authority" logical fallacy.

 

[beef]

And I am rubber and you are glue and I forget the rest. You're distorting the impact of the ratings that they've had is all. You havent done this. Sorry to talk down to you. I look at websites but it doesnt make me qualified to build one.

 

[TowerBuzz]

Jim, darnit I know your website address, my mistake. No, the lead-in is not considered the midday guy. It's considered your morning show. That's a Radio 101 thing. But you being in radio and me sitting around taping 99X...oh, wait. Other way around. In a previous post I mentioned to the naysayers that it was a fine start for t&R but by no means does this mean they've set Boston on fire as you want to believe. Look, I have zero bias against those guys (99X blew it by getting rid of Toucher) but you do have an obvious bias (see website devoted to 99X). That's wonderful, your freedom to be jump to conclusions doesn't bother me. But slow down a bit. It's early. It usually takes any show 6 months before you can even draw the slightest of a notion how they will do long term. Unless it was Axel and Leslie's show that is

Just because you're in radio and I write about radio, doesn't make your analysis correct, and my analysis wrong. For those playing at home, that would be the "Appeal to Authority" logical fallacy.

Actually no it does. You see they are 7th men 25-54, 18th persons 25-54, they're not trying to get that male 18-34 demo and have not for years so any gains made there are ok but not the target. Look at their BDS, any station playing Pink Floyd at the botom of virtually every hour along with Zepplin is not looking for 18-34 year olds. Where you got the figure that they increased audience share by 130% is far fetched at best. Are they an improvement from the last afternoon hosts ratings? yes slightly but they are not as the original post stated number 2 men 25-54 that is patently false.

 

[JimV]

Jim, darnit I know your website address, my mistake. No, the lead-in is not considered the midday guy. It's considered your morning show. That's a Radio 101 thing. But you being in radio and me sitting around taping 99X...oh, wait. Other way around. In a previous post I mentioned to the naysayers that it was a fine start for t&R but by no means does this mean they've set Boston on fire as you want to believe. Look, I have zero bias against those guys (99X blew it by getting rid of Toucher) but you do have an obvious bias (see website devoted to 99X). That's wonderful, your freedom to be jump to conclusions doesn't bother me. But slow down a bit. It's early. It usually takes any show 6 months before you can even draw the slightest of a notion how they will do long term. Unless it was Axel and Leslie's show that is

Just because you're in radio and I write about radio, doesn't make your analysis correct, and my analysis wrong. For those playing at home, that would be the "Appeal to Authority" logical fallacy.

Actually no it does. You see they are 7th men 25-54, 18th persons 25-54, they're not trying to get that male 18-34 demo and have not for years so any gains made there are ok but not the target. Look at their BDS, any station playing Pink Floyd at the botom of virtually every hour along with Zepplin is not looking for 18-34 year olds. Where you got the figure that they increased audience share by 130% is far fetched at best. Are they an improvement from the last afternoon hosts ratings? yes slightly but they are not as the original post stated number 2 men 25-54 that is patently false.

Read my original post:

They increased the share for the afternoon daypart for 25-34 (their target) by more than 130%. Persons 18-34 increased more than 30%. They beat their demo competitors WAAF and WEEI.

I never said they increased "audience share" by 130%. I referred to a specific demo. It was Artiemad whow said (incorrectly) that they were #2 25-54. I never said that. I did write that they increased their share by 54% in Persons 25-54, in the afternoon daypart which is true.

Given that BCN brought in Opie and Anthony, do you really want to stand by your statement that they're not going after 18-34 men?

The only thing that is debatable in what I said, is whether or not their increased ratings constitutes "caught file" as I argue or is simply "fine" as beef said. Beef chose to criticize my objectivity and credentials to argue his point, which is cool, but you're just mischaracterizing what I wrote.

 

[TowerBuzz]

Given that BCN brought in Opie and Anthony, do you really want to stand by your statement that they're not going after 18-34 men?

UH, YEAHH!!!!!!!!!!!!!............. that is not O and A's prime demo, or the one that they are paid to get. For starters WBCN had no say in either DLR, Howard Stern OR O and A, just like every other sattion that O and A are currently on now, no local station "brought them in" they were handed that show, just like the last time when they were syndicated in afternoons. CBS thinks O and A are the magic bullet and they are being forced on stations in management's attempt to essentially save the entire company. Clearly you're implying that O and A's act is infantile and appealing to 18-34's however AGAIN that is not their main bonus demo, nor was it howard's. In other words this has little to do with Toucher and Rich, the show is not the juggernaut you said it was, end of story. Give it up already.

 

[KWYJIBO]

I bet 99X or 96Rock would love to have a show with Toucher and Rich's numbers. Yes time will tell how they will do but they seem to have a great start! ;D

 

[JimV]

Clearly you're implying that O and A's act is infantile

I'm tired of this topic and it's digressing, but I'll concluded by saying I don't think O&A are infantile. They're not my favorite show, but they're better than any show on the Atlanta airwaves right now.

 

[TowerBuzz]

Clearly you're implying that O and A's act is infantile

I'm tired of this topic and it's digressing, but I'll concluded by saying I don't think O&A are infantile. They're not my favorite show, but they're better than any show on the Atlanta airwaves right now.

Whatever I GET IT, you're a toucher and Rich fan. I agree they are infantile but they are much more of a real experience than Toucher and Rich who are trying to be raw and edgy but they're just as surface "outrageous", just as infantie but without any edge or danger to the show. That equals just annoying and goofy.