Townsquare replaces 97.5 Tuscaloosa as "Nick 97.5"

[passtheword]

Townsquare has shelved Birmingham Mountain Radio at 97.5 FM W248BO in Tuscaloosa for classic hits "Nick 97.5", in reference to Nick Saban. Stunt?

 

[tomservo]

Dunno. It's being reported at several sources, I bet it's a permanent format. Which makes me wonder, is BMR still on WALJ-HD2?

 

[Groove1670]

Mountain Radio in Tuscaloosa was probably a tough sell. This will compliment other stations in their cluster.

 

[tomservo]

Mountain Radio in Tuscaloosa was probably a tough sell. This will compliment other stations in their cluster.

BMR was being carried by the station owned by Apex and LMA'd to SummitMedia. You don't think AAA would do really well with the college crowd? Seems like a great format match.

 

[davideduardo]

BMR was being carried by the station owned by Apex and LMA'd to SummitMedia. You don't think AAA would do really well with the college crowd? Seems like a great format match.

In the last several decades, AAA has been an upper demo format, with very little 18-34 listening (where the format has survived).

 

[passtheword]

Dunno. It's being reported at several sources, I bet it's a permanent format. Which makes me wonder, is BMR still on WALJ-HD2?

I'm guessing WALJ HD2 is no longer broadcasting BMR, as posts today from Reg's Coffee House facebook page do not mention either 105.1 HD2 or 97.5 FM as it has previously.. Only 97.3 HD2, 107.3 (W297BF), 92.3 in Pelham (W222BK) and bhammountainradio.com are given in the posts.

 

[Kent]

In the last several decades, AAA has been an upper demo format, with very little 18-34 listening (where the format has survived).

When I worked at a cluster with a AAA, it shared more listeners with the AC down the hall than any other station, and that was 15 years ago. It also had about 2/3 the spotload outside morning drive. If we tinkered with that formula much, complaint calls went through the roof. Despite the frustrations of the day-to-day operations, it obviously works well enough. A passionate staff over the years has certainly helped. It’s still AAA and has been operated by Cumulus since '04.

 

[Groove1670]

It depends on the market. I'm just right outside Tuscaloosa, and it is not a AAA market. I speculate BMR was just a filler as part of several frequency and format adjustments recently in the market.

 

[Groove1670]

BMR was being carried by the station owned by Apex and LMA'd to SummitMedia. You don't think AAA would do really well with the college crowd? Seems like a great format match.

A college crowd doesn't mean AAA will have success (we are in a college town, and it would not work). There are also several variations of the format. It depends who you are going to target.