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Trademarks

Sammi Brie

Sammi Brie

For fun, I went to the USPTO's online trademark database and searched these common news slogans:

Live Local Late Breaking: Owned by Raycom Media, 1999-2005 (thank them for that...or not, since it sucks)
Where the News Comes First: First used 1958, trademarked by Kelly Broadcasting in 1980, today Hearst property (KCRA-TV). The only Hearst slogan to have a trademark with it.
Coverage You Can Count On: Cox Enterprises, KING-TV (KING filed for it first but abandoned it in 1995 shortly before Cox trademarked it)
Taking Action for You: Newport Television! This seems like a rather new trademark (it's going to be published for opposition on the 31st), but it's for KTVX (they also are trying to get Taking Action 4 You with the KTVX 4).
24 Hour News: Two dead trademarks from KCRG and KPRC.
Working for You: WDAF (1999, still active)
 
Well, it's highly probable that WSB INVENTED that phrase in 1991! (Cox also owns "Action News", too.)

LLLB is way overused (I hate it with a passion, like Raycom's graphics house).
 
And WSB-FM likely trademarked the phrase "number one while you work." ;D
 
Raymie said:
Live Local Late Breaking: Owned by Raycom Media, 1999-2005 (thank them for that...or not, since it sucks)
Click to expand...
...Raycom's KOLD-TV/13 Tucson still uses it. As did, I distinctly recall, Hearst's WISN-TV/12 Milwaukee in the mid-'90s when I still lived in Eastern Wisconsin...
 
Raymie said:
Well, it's highly probable that WSB INVENTED that phrase in 1991! (Cox also owns "Action News", too.)

LLLB is way overused (I hate it with a passion, like Raycom's graphics house).
Click to expand...

Cox owns "Action News"? WPVI's been paying since the '70s in Philly to use the name? Didn't channel 6 invent Action News when they still had the WFIL call letters?
 
Yes, Mel Kampmann invented "Action News" at WFIL-TV in 1970. That doesn't mean that Triangle Media (who owned WFIL-TV, the Inquirer, and the Daily News at the time) trademarked it. Might have been one of the stupidest moves in TV history if they didn't.
 
Ultimajock said:
Raymie said:
Live Local Late Breaking: Owned by Raycom Media, 1999-2005 (thank them for that...or not, since it sucks)
Click to expand...
...Raycom's KOLD-TV/13 Tucson still uses it. As did, I distinctly recall, Hearst's WISN-TV/12 Milwaukee in the mid-'90s when I still lived in Eastern Wisconsin...
Click to expand...

There are two variations I've seen: Local Live Late Breaking (KPHO in the mid-90s, WDSU) and Live Local Breaking News (WYFF).

KOLD is the nearest Raycom station to me...having a chief met (this was 3 years ago) who appeared at the state geographic bee and had pronunciation problems en masse. Raycom Design, their hubbed GFX group, is based out of Tucson, too. (I think that's the only reason they still have KOLD; if you look at their site, they have all their stations like pushpins on a map...and poor old KOLD looks out of place.) I hate Raycom Design though - flying words, standardization, and lots of gloss. Ick.
 
Not what just happens, What Matters, KXAS/KTVA I'm not sure that this is trademarked though although KXAS used it from 2005-2008 and KTVA still uses it I think.
 
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