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From Radio Daily News:
<blockquote>
Metro Networks, with its subsidiary, SmartRoute Systems, both Westwood One companies, together with Maptuit® Corporation, announced today that their RealTraffic web service has exceeded 30 million website page views this calendar year
</blockquote>
Full Text of Westwood One News Release
Metro Networks also operates in some markets as Shadow Traffic (which began doing radio traffic in the 70's and later merged with Metro Networks). They provide traffic reports to the Infinity (CBS Radio) all news and news-talk stations in major markets (plus WTOP in Washington). They have branched into TV traffic and now the Internet. But they have kept a very low profile for their Internet presence, presenting themselves to the public and the industry as primarilly a RADIO company (which they are). Their Internet traffic information and maps appears on radio station websites, newspaper websites, and some state and local government DOT websites. For radio stations, they offer their Internet service as a way to generate "hits" to station websites and to augment on-air traffic reports.
In contrast, their smaller competitor Traffic.com calls itself a "technology company." They have far fewer radio clients. They do provide traffic data for some station websites but they use on-air traffic reports to promote their own website, "traffic.com." (and suggesting the website as a better way to get traffic information). One of their spots says their traffic site provides "roads less travelled" (either a play on a phrase from a Robert Frost poem or a play on their competitor's service mark "the roads best traveled"). Many radio stations run spots for XM or Sirius, so it may not be surprising that some would take traffic reports from a "new media" competitor.
It's not possible to compare hits to Traffic.com's own national website with Metro Networks' "hits" since Metro goes through local station and newspaper websites. But the following ALEXA rankings suggest some of the local client websites that use info and graphics from Metro (the radio company) may be beating Traffic.com (the "technology company" that seemingly disparages radio).
Washington Post 224
WNBC-TV 12,662
Traffic.com 15,316
WTOP 29,160
<blockquote>
Metro Networks, with its subsidiary, SmartRoute Systems, both Westwood One companies, together with Maptuit® Corporation, announced today that their RealTraffic web service has exceeded 30 million website page views this calendar year
</blockquote>
Full Text of Westwood One News Release
Metro Networks also operates in some markets as Shadow Traffic (which began doing radio traffic in the 70's and later merged with Metro Networks). They provide traffic reports to the Infinity (CBS Radio) all news and news-talk stations in major markets (plus WTOP in Washington). They have branched into TV traffic and now the Internet. But they have kept a very low profile for their Internet presence, presenting themselves to the public and the industry as primarilly a RADIO company (which they are). Their Internet traffic information and maps appears on radio station websites, newspaper websites, and some state and local government DOT websites. For radio stations, they offer their Internet service as a way to generate "hits" to station websites and to augment on-air traffic reports.
In contrast, their smaller competitor Traffic.com calls itself a "technology company." They have far fewer radio clients. They do provide traffic data for some station websites but they use on-air traffic reports to promote their own website, "traffic.com." (and suggesting the website as a better way to get traffic information). One of their spots says their traffic site provides "roads less travelled" (either a play on a phrase from a Robert Frost poem or a play on their competitor's service mark "the roads best traveled"). Many radio stations run spots for XM or Sirius, so it may not be surprising that some would take traffic reports from a "new media" competitor.
It's not possible to compare hits to Traffic.com's own national website with Metro Networks' "hits" since Metro goes through local station and newspaper websites. But the following ALEXA rankings suggest some of the local client websites that use info and graphics from Metro (the radio company) may be beating Traffic.com (the "technology company" that seemingly disparages radio).
Washington Post 224
WNBC-TV 12,662
Traffic.com 15,316
WTOP 29,160