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Traffic And Weather Together - Literally!

Today, 3:30 PM, WPHT. RJ McKay is doing a tease of what's coming up on "The Big Talker" as well as a recap of the top story. All the while, in the background, I can clearly hear the traffic reporter, I think it was Max Morgan, who was subbing for Cherrrryl-Aaaaaann Kennedeeee earlier today. Once RJ has done his thing, he throws it to weather, and then - blam! We are treated to both Max Morgan and Doug Kammer'er doing their reports over each other. They cut to an early commercial break midway through. Could the live Max not hear the pre-recorded Doug? Wonder what happened there...
 
Sounds like Max may have actually been doing a report for someone else, perhaps, Sirius/XM and not realizing she was linked up with PHT.
 
That's a possibility; I tried to listen to what she was trying to say but could not make it out against Doug Kammer'er (anyone notice he's starting to stress the final syllable of his last name lately?) and his weather report, and by the time I could, they had cut to spots already.

Addendum: I neglected to add in my initial post that another item in the 3:30 news was the Steve Cardasco "Big Money" financial update, over which Max was also heard clearly preparing for an update in the background. Whether she was doing a traffic report for another entity is a possibility; the fact that she started at the exact same time as the weather report is hysterical, though!
 
I always thought traffic reports were completely live until I heard John Brown on the :02s on KYW, then immediately switched over to 1210 just in time to hear John Brown finishing up their traffic report.
 
EZway2go said:
I always thought traffic reports were completely live until I heard John Brown on the :02s on KYW, then immediately switched over to 1210 just in time to hear John Brown finishing up their traffic report.

And you can hear the same traffic reporters on Sirius/XM that are on KYW.
 
Cutting to commercials in the middle means that someone realized something went wrong.

I once heard a traffic report mishap on Hit 106: the traffic reporter's feed was not there so the DJ just ad libbed for a minute, then said that "there are cars on the roads, and that's your traffic report" and cut to commercials.
 
I have heard recorded traffic reports in late pm drive on KYW. Kinda bothers me.
 
Despite what radio management executives want you to believe, there is simply no need to turn into radio traffic reports in this day and age with REAL TIME technology. Why do it when there are better ways to find out instant, accurate information? Those that continue to tune into local radio stations get what they deserve; mistakes, out of date information and non-live reports. Enough already, stop being treated like you don't know any better by out of touch management types.
 
It's kind of hard to use that real time technology when driving. I can get traffic info on my phone, but I don't want to take my eyes off the road. It's useful to hear a traffic report on a music station, if they announce that there's an accident on the highway I'm taking I could avoid it.
 
Fully agree with you Nick. Using my phone or laptop while driving is far more risky than simply listening to the radio. Those who think that every traffic report, sports score, news headline, etc. needs to be sent to their iphone really needs to get a grip. Its all there already. On your radio.
 
In agreement also. I pretty much rely on traffic reports only for the really major issues, such as the complete closure of a major highway... and those stories usually end up being the top headline of the hour anyway. So often the regularly scheduled reports are about 15 minutes too late... either they mention a bottleneck that has since opened up, or you end up in a backup they fail to mention altogether.
 
"Those who think that every traffic report, sports score, news headline, etc. needs to be sent to their iphone really needs to get a grip. Its all there already.?"

Whoa...I never said anything about taking one's eyes off the road, or that this information needs to be sent to an iphone. I simply stated that contrary to what radio management types want you to believe, there is real time technology available that is an alternate to non real-time radio traffic info. There are other devices besides iphones, and technology available so that one does not have to take his/her eyes off the road. So what is this about "needing to get a grip?" Why don't you calm down a little bit and look at yourself in the mirror.
 
No, Max Morgan is Max Morgan...Max Viera is out of the business...

Also, the poster who said they heard a recorded traffic report on KYW. Completely not true. Might it have sounded exactly like the report you heard previously, quite possibly...but no traffic report on KYW is recorded...they're all live.
 
As far as recording goes, when I was doing mornings at WVLT back in 1999 we signed on with Express Traffic. Our updates were usually recorded since we were rather low on the totem pole, but there was never more than a five minute lag between when the report was fed, and it was recorded. And if our break timed out well enough and the reporter called in about a minute or so before the report would air, she would usually go live with it.

Recorded updates are to be expected when a service feeds nearly every station in the market, plus satellite, with a handful of reporters. I wouldn't even be surprised if the report that aired on KYW and WPHT was literally identical up to the station ID tag at the end, which can easily be pasted on by the producer at the cluster and then shipped into all the different station's computers to air as needed.

Hell, even with "live" traffic updates it's not up to the second information. Field reporters need to communicate their information into the traffic center, which then has to write/edit the copy for the reporters. There's at least a couple minutes' lag in at least some information, unless a station pays to have a chopper over literally every few miles of road in the market, which no one does.
 
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