Big Announcement today on a "Groundbreaking Broadcaster Traffic Consortium to Redefine Radio":
http://biz.yahoo.com/prnews/080409/clw051.html?.v=101
The timing is obviously intended to create "buzz" at the NAB show.
This isn't a bad concept, although I have my doubts about how successfully it will be implemented.
First, the Europeans have been offering a traffic service for years using "open source" RDS. Clear Channel has adapted this for the US market; google TMC for more info. The "high" bandwidth of IBOC isn't needed to broadcast traffic data because the map graphics are stored on the display device (the car's navigation system). All that needs to be transmitted are periodic reports with latitude/longitude, type of incident, etc. The efficient APRS protocol used in ham radio (on a 1200 bps shared channel) would lend itself well to this data.
I expect BTC will require a monthly subscription for the new service, unlike the European public broadcasters who give it away for free as an incentive to leave the radio turned on. When mobile WiMax appears in dashboards, there will be plenty of free Internet traffic report alternatives available to drivers, so BTC needs to be realistic with the pricing and licensing structure.
Another issue: How do owners of existing HD receivers access this traffic data? I guess they're now expected to rip out their existing radio (which set them back $200 or more) and buy another one? iBiquity certainly hopes so because this means more receiver royalties, but with so much electronic junk going to waste in landfills, I hate to see another yet another case of "planned obsolescence". Why can't all HD receivers include a data port (wired or Bluetooth), so third-party developers can market compatible add-on adapters?
http://biz.yahoo.com/prnews/080409/clw051.html?.v=101
The timing is obviously intended to create "buzz" at the NAB show.
This isn't a bad concept, although I have my doubts about how successfully it will be implemented.
First, the Europeans have been offering a traffic service for years using "open source" RDS. Clear Channel has adapted this for the US market; google TMC for more info. The "high" bandwidth of IBOC isn't needed to broadcast traffic data because the map graphics are stored on the display device (the car's navigation system). All that needs to be transmitted are periodic reports with latitude/longitude, type of incident, etc. The efficient APRS protocol used in ham radio (on a 1200 bps shared channel) would lend itself well to this data.
I expect BTC will require a monthly subscription for the new service, unlike the European public broadcasters who give it away for free as an incentive to leave the radio turned on. When mobile WiMax appears in dashboards, there will be plenty of free Internet traffic report alternatives available to drivers, so BTC needs to be realistic with the pricing and licensing structure.
Another issue: How do owners of existing HD receivers access this traffic data? I guess they're now expected to rip out their existing radio (which set them back $200 or more) and buy another one? iBiquity certainly hopes so because this means more receiver royalties, but with so much electronic junk going to waste in landfills, I hate to see another yet another case of "planned obsolescence". Why can't all HD receivers include a data port (wired or Bluetooth), so third-party developers can market compatible add-on adapters?