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TREND: "Fly 92.9" SOARS!

WOW! Fly is a tremendous station. This is the first time 92.9 has been over a 5 share since I started following the ratings back in 2000. Way to go Mainline! Glad to see someone doing something with that monster signal. WGTZ IS once again Eaton Dayton and Springfield ALIVE! 8)
 
Not to mention that there is proof that competition is best for the consumer: WMMX also went from a 7.0 to a 7.2...

The few chances I have had to drive through Dayton and along the I-71 corridor between Cinci and Columbus recently, I have certainly stopped my dial flipping on 92.9 for good amounts of time.
 
...and look at that. Kiss Country is outdoing Channel 94-5. Were there more books in the eastern part of the metro this time?
 
Mainline should be a very happy camper right now, Louisville was a great trend as well Dayton and Richmond. Especially when you break down all the demos, Fly almost beat or tied WMMX in multiple core breakouts.

I want to remind this to the people who called me crazy back in November. I stated, Research bodes well for those who use it correctly. Look at what its doing. Fly may have some fluke books, so im not always saying they will be #1 or #5, but the audience likes the format and the people who spend money like it as well.

If you break out the numbers in finances, they have already outpaced (January-March) on Fly then what they did from January-November on Z93 income. Now thats where the story is! Congrats to Mainline!
 
Fly's trend numbers are proof of a couple things....one is that - generally - if you build it, they will come....at least to check you out (it's up to you to keep them comin' back again & again.)....and two is that the variety hits type format can be successful if you keep most of your music within the same "sound," as Fly has done. The variety hits formats that usually don't work are the ones that really try to be everything to everybody. If you're playing Madonna into Warrant into Janet Jackson into Ben E. King, you probably won't be around too long. Fly has gone about this the way most conducive to give them a real chance at success.
 
Mainline is definately taking names with Fly. I do like the music mix. Good but brief personalities will add to the product eventually (I hope)
 
The station quicksie 98.3 in elizabethtown kentucky which is not a variety hits station it is a hot ac played sorry by buckcherry into the beatles eight days a week into nickelback rockstar i bet fly does not do that.

Nice to see the fly is not being swatted by anybody lol
 
marketweis said:
Fly's trend numbers are proof of a couple things....one is that - generally - if you build it, they will come....at least to check you out (it's up to you to keep them comin' back again & again.)....and two is that the variety hits type format can be successful if you keep most of your music within the same "sound," as Fly has done. The variety hits formats that usually don't work are the ones that really try to be everything to everybody. If you're playing Madonna into Warrant into Janet Jackson into Ben E. King, you probably won't be around too long. Fly has gone about this the way most conducive to give them a real chance at success.
Click to expand...

So another words....forget the "we play anything" Jack Format and simply play the same crap everyone else plays?
 
Fly doesn't "play the same crap everyone else plays". They have a unique sound to them. All that person was saying is that you don't go from one extreme to the other. Fly is basically a Classic Rock-leaning "Jack" station. Dayton is a Classic Rock town. They keep things simple and play the stuff that people want to hear. Fly is a great station. All they need to do now is keep the momentum going and keep the station sounding fresh. WMMX/Mix 107.7 should be pretty concerned right now, especially if Fly is tying and/or beating them in certain demos, even though they did gain two-tenths of a point in this latest Trend.
 
Its "we play anything" not "we play everything"! They definately play lots of titles that aren't anywhere else on the commercial dial.
 
RATCISDJ94 said:
marketweis said:
Fly's trend numbers are proof of a couple things....one is that - generally - if you build it, they will come....at least to check you out (it's up to you to keep them comin' back again & again.)....and two is that the variety hits type format can be successful if you keep most of your music within the same "sound," as Fly has done. The variety hits formats that usually don't work are the ones that really try to be everything to everybody. If you're playing Madonna into Warrant into Janet Jackson into Ben E. King, you probably won't be around too long. Fly has gone about this the way most conducive to give them a real chance at success.
Click to expand...

So another words....forget the "we play anything" Jack Format and simply play the same crap everyone else plays?
Click to expand...

Well, not exactly. More like, "We Play Anything.......that we think fits." It wasn't hard to figure out after a while that the station was going to play "anything" that pretty much fell within that classic hits sound. You can still give the listeners this great sense of variety yet maintain a sameness in the style of music you play. I think that they've went about this about the smartest way they could to try and actually have some TSL. If you were to really play "anything," you'd have a lot of sampling then tuning away.
 
marketweis said:
RATCISDJ94 said:
marketweis said:
Fly's trend numbers are proof of a couple things....one is that - generally - if you build it, they will come....at least to check you out (it's up to you to keep them comin' back again & again.)....and two is that the variety hits type format can be successful if you keep most of your music within the same "sound," as Fly has done. The variety hits formats that usually don't work are the ones that really try to be everything to everybody. If you're playing Madonna into Warrant into Janet Jackson into Ben E. King, you probably won't be around too long. Fly has gone about this the way most conducive to give them a real chance at success.
Click to expand...

So another words....forget the "we play anything" Jack Format and simply play the same crap everyone else plays?
Click to expand...

Well, not exactly. More like, "We Play Anything.......that we think fits." It wasn't hard to figure out after a while that the station was going to play "anything" that pretty much fell within that classic hits sound. You can still give the listeners this great sense of variety yet maintain a sameness in the style of music you play. I think that they've went about this about the smartest way they could to try and actually have some TSL. If you were to really play "anything," you'd have a lot of sampling then tuning away.
Click to expand...

Now I'm with ya'. I think the word "same" concerned me at first but now I see where you are coming from. BTW...I'd have to agree that Fly does a nice job with regard to variety. My use of the word "crap" was not directed at what I'm presently hearing on 92.9 but my apologies if any offence was taken.
 
Cincinnati needs a "Fly" down here badly. Help save us from ourselves, (and our current formats down here)
 
One reason Fly finances look better is that they just sailed through first quarter without a P.D. or consultant or fulltime jox or parttime jox to pay. No bennies to account for. There's at least a hundred grand or more right there even at Dayton radio wages. Also heard that they sent out a one sheet to agencies extrapolating book numbers from trend numbers. Haven't actuall;y seen a copy myself. Not only is that STUPID and totally inaccurate but if Arbitron gets wind of it they'll probably send Chuck Norris over to David Road to exact revenge! I'm told agency people are laughing their a***s off about this one.
 
AmericanRumorBoy said:
One reason Fly finances look better is that they just sailed through first quarter without a P.D. or consultant or fulltime jox or parttime jox to pay. No bennies to account for. There's at least a hundred grand or more right there even at Dayton radio wages. Also heard that they sent out a one sheet to agencies extrapolating book numbers from trend numbers. Haven't actuall;y seen a copy myself. Not only is that STUPID and totally inaccurate but if Arbitron gets wind of it they'll probably send Chuck Norris over to David Road to exact revenge! I'm told agency people are laughing their a***s off about this one.
Click to expand...

Actually, they've had a PD since Day One. Scott Sharp was PD until a week or two ago, when Steve Weed assumed the PD chair. Scott was also PD/afternoons of Hot as well, and still is.
Z's full time jocks were paid pretty well. I know a figure but I won't disclose it out of respect for the former staff.
Z didn't have but two part timers at the end, Doug and Landon. The rest of the weekend was covered by the full time staff either live or tracked.
I know Z had consultants back in the day, one being Bill Richards, but I don't think they had one near the end of their run.
 
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