TakeItFromMe said:
Imagine some cowboy on this board wishing ill will about another. Shocking
this trend is worthless in this economy but is also worthless cuase the election is biasing number in favor of t alk stations like KIRO-FM, KTTH and KPTK which jumped to the top in 25-54 numbers. It ain't real. Guess we will jsut have to wait til the election is over and that PPM is here and the economy picks up.
Good news is that all happens at the same time in the summer ;D Til then hold on to your bootstraps cowboys
TakeItFromMe? I don't know how to say this, but I will be blunt.
The election already happened; Obama won. But don't feel bad. There are many remote places in the deepest Himalayas that are just finding this out too.
The PPM (Personal Peter Meter or whatever it is) is worthless because NOT EVERYBODY HAS THEM. You only know the tastes of a small bunch of carefully screened and selected people. That's NOT getting the whole picture. Not by a long shot. There is one station in Seattle that I have randomly heard the most just about everywhere and that's KZOK. And not just the head shops either. Out of most people's car stereos, in some record stores, a few restaurants, mall shops, convenience stores, a Safeway or two, the delivery guy for Adams, a video store......
Maybe it's because grunge is now classic rock, I don't know. While KMPS has country secure wherever you can find it out in suburbia and farm towns- only heard The Wolf TWICE out of zillions of possible places, KZOK has Seattle proper and practically everybody else in the 'burbs covered from South Everett to Tacoma.
If these things reflected REALITY, I'd say KZOK would be #1 12+. And NOT because I like KZOK, I actually listen to other stations instead (I get bored with any kind of classic rock station after a while and want to hear something new.) It's just that I hear KZOK almost every place there's a radio playing in Seattle. And in the places and listener cars that don't play KZOK in Seattle, I usually hear KEXP, KRWM or KWJZ.
Not KKWF, not KQMV (sorry Mamma), JACK or some other syndicated "brand" station, just the popular LOCAL standbys with their own identities.
They once thought Young Country would be the death of KMPS. KMPS not only ate them eventually, but asked for a toothpick-MINTY toothpick, afterwards.
KKWF is going to have to be around here a LONG time without much luck to REALLY take on KMPS. Problem is, what does KKWF, with it's syndicated and commonplace anywhere "Wolf" logo, KQMV with "MOViN" logo and the JACK brand all have in common? They look like FAD designer brands. Here today, gone tomorrow. And listeners tend to react the same way. KJAQ's current ratings seem to prove that. But the station is just an MP3 player on shuffle and it did OK, not enough to make a major dent anywhere like it did in Vancouver. JACK will be in Vancouver LONG after Seattle's JACK gives up the ghost.
JACK's value has been fading fast and I predict another new format on 96.5 next year. And similar fates for KQMV and KKWF within five years.
The new stations that come original have a better shot at longevity in this market. The most popular stations here are the ones who have been here a long time. They didn't get that way by being made by a cookie cutter (just add frequency.) And even Arbitron, as flawed as they are, they themselves even have that much right. The national "brand stations" are far down the list, while our local legends remain on top.
So take it all you will, TakeItFromMe. It's the truth......
