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Trend out today
- Thread starter surfdude
- Start date
surfdude said:
Yeah, his mission has been to beat his old station at any cost. Fortunes changes and tides turn. It never hurts to have your competition's game plan either. The question is what will happen when the PPM takes effect? In radio there isn't always a "last laugh" to have... But really does it matter that much, it's not like KOST and KRTH are direct, head to head competitors. Neither has that, and KOST shares audience with many stations like the Wave.
They all go up and down, it's a roller coaster and it's only a trend.
surfdude said:
When you think of it, Jhani Kaye not only had the KOST playbook, he's had the luxury to play almost all of KOST's oldies plus so many more of his own. The only drawback is not being able to play the currents that KOST does. But he does have it out for them, he said as much in Don Barrett's LA Radio a few months back. Don't know why, they made him a rich man.
surfdude said:
Okay, he's done well, but many programmers could've made the music better. He's just the first one to have the okay from CBS brass to open up the playlist. The staff is nearly the same except for that God awful Joshua Escondon and while it's nice to see that oldies isn't a dead format, nobody was crowing that they beat KOST ten or fifteen years ago. Is it only because Kaye used to program there? They may share audience, but I would think that KOST actually competes with the Wave more than KRTH. Wonder what Kaye would do if he went head to head against KOST with a real AC station? I think that he actually benefits from doing a different format. I do think that it's nice to see that KRTH still has legs, but like you said, it's only a trend and PPM is coming and that's a big question mark...
calguy said:
Oldies stations are way up in both Philadelphia and New York, and both are CBS properties as well. Oldies, male-oriented rock (redundant, I know) and AC seem to be the big format winners so far across all three PPM markets.
I
Itwasntme
Guest
Lets get a fact right. KOST was .03 ahead of KRTH 25-54, both stations key money demo. Not sure I'd start waving the "who beat who" flag yet.
Who are you Calguy? Do you work at Clear Channel? Sounds like it or maybe an out of work radio guy. FYI - Joshua Escandon is the highest rated guy at KEARTH. You seem to be the only one that dislikes him because So. Cal loves him. He must be doing something right. So must be something personal then huh? It shows. [EDIT] Nothing nice to say about him either yet Jhani seems to win wherever and whatever he touches. You should call him Midas. Seems like you have something against him too! So who do you like [EDIT] calguy?[EDIT]
[EDIT-inflammatory]
[EDIT-inflammatory]
Itwasntme said:
And... as always... "it is a trend, not a book."
URABONEHEAD said:
Great handle .... not. Look I'm neutral on Escandon, I don't listen all that much during that time. I suppose this is not your first post here, but regardless.. Anyone who's been here for a while WOULD know that many here don't think Escandon is any good, so it's not just one person. Maybe YOU have a hardon for CalGuy.
surfdude said:
However, 12+ is given away for "free" because it is not used for much of anything except bragging.
In 25-54 in the trend, KOST and KRCD tied for 8th, KFI for 10th and KRTH is 11th. In the extrapolated, and unweighted, month of October, KRTH is 9th with KOST and KRCD tied for 10th. In 35-64, KRTH is #1 in the trend, and KOST is 5th... so KRTH leans, as could be expected, a bit older in audience composition.
DavidEduardo said:
Question for you David. Are there any measurements of stations that wind up below the 12+ 0.3 or so mark but have some measurable audience in a specific demo? For example a station like 92.7 JILL-FM with transmitters in Thousand Oaks (LA Market or Ventura market?), Newport Beach line (for the Fountain Valley COL), and Adelanto (Victorville or San Bernardino/Riverside market?). Would there be any ratings stats a station like that might have that would register 25-34; or 34-55? Also what effect if any would the PPM have on stations like JILL-FM and/or KLAA another station with zero 12+ numbers?
SuperRadioFan said:
0.3 alone is not the cutoff for reporting in the e-book or Arbitrends... it is a combination of listening and cume per:
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Radio stations must meet applicable Minimum Reporting Standards in order to be listed in Arbitron's Radio Market Report (Arbitron eBookSM) and other Arbitron services.
To meet MRS for Arbitron's Radio Market Report (RMR), Summary Data Set (SDS) and ArbitrendsSM services, a radio station or a Total Line Reporting combo must meet all three of the following criteria (Persons 12+, Monday-Sunday, 6AM-Midnight) in the applicable report period:
At least five minutes of listening within a quarter-hour in 10 Metro diaries, and
.495 Metro Cume Rating, and
.05 Metro Average Quarter-Hour (AQH) Rating
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All listening is available for diary markets in the MAximi$er software, which shows non-coms and below MRS listening. The real issue is that the MRS is intended to "keep out" of the report data that is not statistically reliable and which represents ground clutter and is meaningless. In PPM or in the diary, stations with essentially no listeners have no overall impact... even if you found a Jill or two out there, it is so limited as to be statistically insignificant.
On the other hand, when you look at LA-MSA by region, you can see that a station like KDLD does have greater impact in certain zones, but this is a station with enough diaries to "make the book" so the data is much more meaningful, although at the half-share level, the margin of error is substantial.
URABONEHEAD said:
Well to start with I know more about Escondon than most people. But I'm not here to embarrass him. That wouldn't be fair to him. It's just that from a professional standpoint I think he sounds terrible on KRTH. He's a one note act. I am NOT the only one who dislikes him as you state. If you worked at any of the stations he has you could find many who feel the same way. If you've read any posts here you know that there are many who feel that he's there only because his friend is the PD, its common knowledge. So he has the best numbers on KRTH you say. What, you have the hourly breakdowns? You must work for CBS then eh? Look, while there are hourly numbers, most only see the bigger picture that ARB rates by day parts and his show splits between Jim Carson's and Shotgun Tom's. 2 hours of Carson’s and 1 hour of Tom’s, so I would really be giving them credit first. Do I have something against Jhani? No, not at all. He's smart, experienced and successful. But I find it interesting that know body ever cared if KRTH had better numbers than KOST before he took over K-Earth. Years ago this would happen and it was no big deal as they weren't considered head to head competitors. Kaye did state that he’s wanted to beat KOST ever since he took over KRTH. It was a quote printed in Don Barrett’s LA Radio web page, guess that’s personal. My hat’s off to Jhani Kaye for bringing KRTH back to life. I enjoy listening to his station, just not between 1-4 pm. I also think that KOST sounds great, his blueprint is still in place there to a degree and they have a great staff that for the most part were hired by him, so he gets some credit there too. There now, I feel better, and you’ve got your answers, even if you don’t like them. As for where I work, wouldn't matter where, I wouldn’t tell you…
omega said:
I don't know where you got this impression, but here is a sample of reality
12+ LA 6-10 AM August 5.5 Sept. 6.8 Oct 7.0. So you are flat-out wrong on LA.
12+ San Diego July 4.3 Aug. 3.7 Sept 6.7 Oct 5.6 (Smaller markets wobble more).
12+ Dallas June 6.4 July 5.9 Aug 3.6 Sept 7.3
12+ Fresno July 11.5 Aug 11.3 Sept 13.5
12+ San Jose July 3.8 Aug 9.2 Sept 6.0 (Small sample)
12+ Chicago July 2.7 Aug 3.3 Sept 4.6
12+ Houston August 2.0 Sept 1.9 Oct 1.8 on a rimshot.
12+ Austin July 3.8 Aug 3.5 Sept 5.4
12+ Las Vegas July 9.2 Aug 7.3 Sept 5.3 while the market total Spanish shares went 18.1 > 16.9 > 11.7 so he actually grew as a % of Spanish langauge listening.
Kaye gets points for not unloading the Xmas music before Thanksgiving.
Not that I would EVER listen to the crapfest that is KOST, but often I am an unwilling listener in stores, the dry cleaners, the sub shop, etc.
Which brings us to KRTH's Xmas music. Will Kaye put his ego aside, and his well-tested (on housewives) KOST Xmas music aside, and play some GOOD Xmas music this year? As in, Beach Boys, Elvis, Motown... Hope so. KRTH is the only station that plays (or used to play) any good Xmas tunes, and like KOST, you'll be hearin' K-Earth all over town, whether ya like it or not.
At least tone down the Manilow and the Mannheim Steamroller, Jhani, will ya? What is the point of being a copycat anyway? Provide an ALTERNATIVE.
Rant over.
Not that I would EVER listen to the crapfest that is KOST, but often I am an unwilling listener in stores, the dry cleaners, the sub shop, etc.
Which brings us to KRTH's Xmas music. Will Kaye put his ego aside, and his well-tested (on housewives) KOST Xmas music aside, and play some GOOD Xmas music this year? As in, Beach Boys, Elvis, Motown... Hope so. KRTH is the only station that plays (or used to play) any good Xmas tunes, and like KOST, you'll be hearin' K-Earth all over town, whether ya like it or not.
At least tone down the Manilow and the Mannheim Steamroller, Jhani, will ya? What is the point of being a copycat anyway? Provide an ALTERNATIVE.
Rant over.
scooty430 said:Kaye gets points for not unloading the Xmas music before Thanksgiving.
Not that I would EVER listen to the crapfest that is KOST, but often I am an unwilling listener in stores, the dry cleaners, the sub shop, etc.
Which brings us to KRTH's Xmas music. Will Kaye put his ego aside, and his well-tested (on housewives) KOST Xmas music aside, and play some GOOD Xmas music this year? As in, Beach Boys, Elvis, Motown... Hope so. KRTH is the only station that plays (or used to play) any good Xmas tunes, and like KOST, you'll be hearin' K-Earth all over town, whether ya like it or not.
At least tone down the Manilow and the Mannheim Steamroller, Jhani, will ya? What is the point of being a copycat anyway? Provide an ALTERNATIVE.
Rant over.
That crapfest usually scores some decent numbers for KOST in November & December, but one man's crap is another woman's heaven. The chicks dig it.
As for Kaye, yeah he went a little overboard last year with Christmas songs that he played at KOST. KRTH has so much good Christmas music to choose from that was recorded by oldies artists, so he really should leave the Manheim Steamroller stuff to KOST and whip out the Christmas songs from the Beach Boys, Motown etc. He's not being a copycat, he's just playing what he knew worked when he was at KOST. But I also think that he wants to beat KOST into the ground in the worst possible way, so he's tweaking the people at 103.5 as much as he can. Read Don Barrett's LA Radio webpage and you'll hear something about KRTH every week, a great way to send messages to his old station. He's a master mind game player.
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