'After about 15 minutes, even if it's something I want to hear, I just can't stand to listen any more '
Again, the Atlanta stations are trying to out do one another. The Gainesville folks are trying to make a living while the Atlanta stations all put pretty good signals into their market. How to do this? Local, local, and if there's nothing else kicking around, do something local. Louder than the other guy? No. Listenable, and clean enough to listen for a long time. TSL up there is measured in eons. Jacobs Media owns it, Jay 3 is second or third generation, depending how you look at it. Eveyrone who works there sees their clients every day in the normal course of their lives. Greene Ford isn't interested in ratings, per se, but they are intensely interested in haveing a crowd in their showroom, and WDUN puts it there.
To exemplify, a couple years ago, there was proposed an ordinace regarding dogs in Hall County. Since it created some uproar among the citizens, the Commission appointed a Citizen's Commitee to investigate the issue. At about the same time the Honorable Whomeverhewas from DeKalb County was trying to pass a State law banning some breeds. No news organization South of Buford showed any interest at all in the goings - on, but WDUN had a reporter with a recorder and a notebook at EVERY meeting of the commitee, and of the Commission session wherein the report was presented. Contrast thre results: On Atlanta TV and radio, you got a steady diet of PITBULLpitbullPITBULLpitbullPITBULL. On WDUN, you got a view of what was going on and what the public concerns were. There's a hell of a difference.
WGST, to pick a signal, could bury the other guys by doing this. It would take a bit of time, but what they're doing now is hardly setting the woods on fire. Just quietly be first and be accurate. There's not much practical limit to the spotload you can run on a news outlet, as long as you have >news<. Is it gonna happen? Not on yer tintype. "Too expensive" is the cry. Tell the folks in Gainesville, they're making a living.