Ratings: The Real Story
Huge month for KUBE 18-34 as KBKS falls off the planet after a huge September. KUBE just had an odd last trend, this one looks more normal, maybe a little inflated. This is why trends are so unreliable. I sound like a broken record but the four book is where it really counts. For the record in prime demographics your big winners for the month are KISW, KMPS, KRWM, KUBE, KIRO. Big losers are KBKS, KQMV, KMTT, KBSG. Top ten stations in prime demo, in no particular order: KMPS, KISW, KRWM, KUBE, KIRO, KJR-FM, KPLZ, JACK,KOMO, KCMS, KJR-FM.
A couple of interesting two book trends developing. KMPS is clearly moving ahead of the WOLF. KBKS, KBSG and KNDD continue their woes. KIRO-AM is picking up real steam over the last four trends.
Diaries are more unstable than ever. KBKS goes from number one 18-34 in September, to falling off the face of the earth in October. KISW is dead last 25-54 in September and shoots to the top in the first phase of Fall. KUBE goes from worst to first 18-34. KMTT and KZOK at the bottom of the pack in the first phase of Fall after being on top in Summer. Diary ratings are at best a four book option. PPM won't be the savior, it is now delayed nine months to a year in the next nine markets. PPM may be dead on arrival.