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Trends are trends BUT...Killer B gettin' stung on 'em.

S

szorn

Guest
Has B-96 ever been in the 2+ zone before today? I know that KISS-FM is not doing much here to be tied but just staying steady, but the real reason for B and KISS in a deadlock is B's demise over time. Kiss hasn't done anything but B has continued down its slippery slope. For how long before it snowballs? Has Hip-Hop reached its zenith? Should B return to dance music?

I know trends aren't suppose to mean much but this trend has got my wide-eyed attention. Congrats to Kiss for just hanging in there with Top 40. Any particular reason why the B-96 slide is on? Comments....
 
> Has B-96 ever been in the 2+ zone before today? I know that
> KISS-FM is not doing much here to be tied but just staying
> steady, but the real reason for B and KISS in a deadlock is
> B's demise over time. Kiss hasn't done anything but B has
> continued down its slippery slope. For how long before it
> snowballs? Has Hip-Hop reached its zenith? Should B return
> to dance music?
>
> I know trends aren't suppose to mean much but this trend has
> got my wide-eyed attention. Congrats to Kiss for just
> hanging in there with Top 40. Any particular reason why the
> B-96 slide is on? Comments....
>

Hey guys, long time lurker, first time poster -- Just a comment, I'd say that the slide is directly related to the popularity of our new Hurban on 93.5. B's always catered slightly to the hispanic demo in the past, but I can definitely see a lot of Hispanics tuning out of B in favor of their other option.

That, and the market is flooded with Urbans. B96 COULD tweak the format and add some more dance to try to stop the bleeding, but now that they've gone so hiphop, they're kind of up against a wall ... I actually think that Kiss adding a little dance would benefit that station more-so, and possibly give them just enough of a boost to finally overtake B
 
If you think B96 is bad, look at Q101!

Q101's ratings remain absolutely anemic despite The Zone being dead. There should've been at least a little ratings movement by this juncture, one would think.

Their "on shuffle" approach (I like to call it "stiffs galore") clearly is not catching on. They are barely in the TOP 25 overall fer cryin' out loud. That is inexcusable.

If Mike Stern & his crew had a clue, they'd shift the station to a sound closer to KPNT in St. Louis now that The Zone is no longer around. Although KPNT's music mix is similar to how Q101 sounded a year ago, that approach would make a lot more sense now. BTW, unlike the Q101 of 12 months ago, KPNT doesn't burn all of their music to a crisp. Top currents on KPNT get spun only 30 - 40 x per week.

At minimum, Q101 would probably be able to fetch upper 2's overall with that type of sound, and probably much improved #'s in 18 - 34 as well.
 
Re: If you think B96 is bad, look at Q101!

Q101's programming is all over the place and a mess.

> Q101's ratings remain absolutely anemic despite The Zone
> being dead. There should've been at least a little ratings
> movement by this juncture, one would think.
>
> Their "on shuffle" approach (I like to call it "stiffs
> galore") clearly is not catching on. They are barely in the
> TOP 25 overall fer cryin' out loud. That is inexcusable.
>
> If Mike Stern & his crew had a clue, they'd shift the
> station to a sound closer to KPNT in St. Louis now that The
> Zone is no longer around. Although KPNT's music mix is
> similar to how Q101 sounded a year ago, that approach would
> make a lot more sense now. BTW, unlike the Q101 of 12
> months ago, KPNT doesn't burn all of their music to a crisp.
> Top currents on KPNT get spun only 30 - 40 x per week.
>
> At minimum, Q101 would probably be able to fetch upper 2's
> overall with that type of sound, and probably much improved
> #'s in 18 - 34 as well.
>
 
Re: If you think B96 is bad, look at Q101!

> Q101's programming is all over the place and a mess.
>

Didn't they go "shuffle" in response to JACK? I wonder why they thought Jack was going to be such a threat to their audience or why they bought into the whole "I-POD on shuffle" hype? If anything, when Jack came on there was LESS not more of a need or hole for Q101 to go in a shuffle direction.


> > Q101's ratings remain absolutely anemic despite The Zone
> > being dead. There should've been at least a little
> ratings
> > movement by this juncture, one would think.
> >
> > Their "on shuffle" approach (I like to call it "stiffs
> > galore") clearly is not catching on. They are barely in
> the
> > TOP 25 overall fer cryin' out loud. That is inexcusable.
> >
> > If Mike Stern & his crew had a clue, they'd shift the
> > station to a sound closer to KPNT in St. Louis now that
> The
> > Zone is no longer around. Although KPNT's music mix is
> > similar to how Q101 sounded a year ago, that approach
> would
> > make a lot more sense now. BTW, unlike the Q101 of 12
> > months ago, KPNT doesn't burn all of their music to a
> crisp.
> > Top currents on KPNT get spun only 30 - 40 x per week.
> >
> > At minimum, Q101 would probably be able to fetch upper 2's
>
> > overall with that type of sound, and probably much
> improved
> > #'s in 18 - 34 as well.
> >
>
 
Re: If you think B96 is bad, look at Q101!

> > Q101's programming is all over the place and a mess.
> >
>
> Didn't they go "shuffle" in response to JACK? I wonder why
> they thought Jack was going to be such a threat to their
> audience or why they bought into the whole "I-POD on
> shuffle" hype? If anything, when Jack came on there was LESS
> not more of a need or hole for Q101 to go in a shuffle
> direction.
>
>
Q went shuffle 4-1-05

104.3 WJMK went Jack 6-3-05<P ID="signature">______________

</P>
 
Re: If you think B96 is bad, look at Q101!

> > > Q101's programming is all over the place and a mess.
> > >
> >
> > Didn't they go "shuffle" in response to JACK? I wonder why
>
> > they thought Jack was going to be such a threat to their
> > audience or why they bought into the whole "I-POD on
> > shuffle" hype? If anything, when Jack came on there was
> LESS
> > not more of a need or hole for Q101 to go in a shuffle
> > direction.
> >
> >
> Q went shuffle 4-1-05
>
> 104.3 WJMK went Jack 6-3-05
>
It sure doesn't look like much is going on 12+ with Q101, but in the 18-34 demo the station has climbed to it's highest numbers in a couple of years, and is closing the gap on Kiss, B-96, and The Mix. That's something neither Q nor the Zone could claim for a while.

Ponder this: Is it possible that two radio stations playing essentially the same 150 songs in a heavy rotation for a few years could burn the hit library in the alt/active genre? Hmmmm....could happen. I got tired of hearing what station could out "Man In The Box" each other. It was rediculous.

Maybe there's a reason for Q101 to revisit their heritage? Maybe it's why alt stations around the country are experimenting with the idea in weekend programming.

Maybe Stern and crew aren't as dumb as you think...Maybe they're tired of the wash, rinse, repeat radio that everyone on this board is so in love with. As a listener I sure as hell was. Would certainly rather hear this.

And I don't think I'm alone on this one.
 
Re: If you think B96 is bad, look at Q101!

> Q101's ratings remain absolutely anemic despite The Zone
> being dead. There should've been at least a little ratings
> movement by this juncture, one would think.

To this day, I can't fathom why people think Active WZZN and Retro Alt are similar.

What do Mudvayne and Rage Against The Machine (-ex ZZN) have to do with Duran Duran and David Bowie (Shuffle Q). Next to NOTHING musically! Q lost ZZN from their radar when they dropped most of the currents.

Q is going after MIX's and Jack's younger demos. If you are not in the know, do the research and see. <P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
Here is the interesting fact.

B 96 has sounded stale for years. Just now the people are reacting. I like Eddie and JoBo but the mornings need a overhaul and maybe some women on the show will change that.

Middays are not even Top 10
Afternoons were a staple #2 and #3 and even the ratings are falling there
Nights alienate anyone over 18 who know the heritage
Mixshow has been stale for years. Remember the days when people would listen for the creative mixes on B 96. It just seems like now a mix is on for the sake of a mix no more no less. Power and GCI beats them on the creativity and even slaps them with airing more house music in their mixshows.

They will never catch up to GCI, so they need to stop being a wannabe hip-hop station. he simple answer is to go back to the heritage dance. They may not be able to return dance, because they may alienate their newer audience.

Some say the new hispanic station is eating at their audience, others say Kiss is staying steady in beating them.

I personally think it is the lack of creativity and changing with the times. People get tired of a stale format.


> Has B-96 ever been in the 2+ zone before today? I know that
> KISS-FM is not doing much here to be tied but just staying
> steady, but the real reason for B and KISS in a deadlock is
> B's demise over time. Kiss hasn't done anything but B has
> continued down its slippery slope. For how long before it
> snowballs? Has Hip-Hop reached its zenith? Should B return
> to dance music?
>
> I know trends aren't suppose to mean much but this trend has
> got my wide-eyed attention. Congrats to Kiss for just
> hanging in there with Top 40. Any particular reason why the
> B-96 slide is on? Comments....
>
 
Re: If you think B96 is bad, look at Q101!

> > Q101's ratings remain absolutely anemic despite The Zone
> > being dead. There should've been at least a little
> ratings
> > movement by this juncture, one would think.
>
> To this day, I can't fathom why people think Active WZZN and
> Retro Alt are similar.
>
> What do Mudvayne and Rage Against The Machine (-ex ZZN) have
> to do with Duran Duran and David Bowie (Shuffle Q). Next to
> NOTHING musically! Q lost ZZN from their radar when they
> dropped most of the currents.
>
> Q is going after MIX's and Jack's younger demos. If you are
> not in the know, do the research and see.
>

You are correct to a considerable extent.

Q101 still plays artists like RATM, Disturbed, and SOAD, but in much smaller quantities than 12 months back. Their jocks did make some on-air overtures to ex-Zone listeners when The Zone bit the dust.

With that said, artists like Duran Duran, The Police, and Jack Johnson are MAJOR turn-offs to ex-Zone listeners. I agree that Q101's main concern, especially these days, are stations such as The Mix and 'XRT.

With that said, if they had no interest at all in the Male 18 -34 demo, they wouldn't still be running Mancow now, would they?

I bet there's hardly any recycling going on from Mancow's show into the other dayparts. Mancow and Q101's music format are terrible mismatches. So, the battles with Mix, XRT, etc. are battles Q101 will probably not win.

I've said it many months ago and I'll say it again -- Mancow should've moved to WLUP, and WLUP should've adopted a WRIF-like or even KSHE-like sound.

The Loop seemed to be heading in a KSHE-like direction, but in recent months has backed off of that approach (probably when the decision was made to lure Johnny B back). KSHE is now a bit more adventurous on newer music than The Loop.
 
Re: If you think B96 is bad, look at Q101!

>It sure doesn't look like much is going on 12+ with Q101, but in the 18-34 >demo the station has climbed to it's highest numbers in a couple of years, and >is closing the gap on Kiss, B-96, and The Mix. That's something neither Q nor >the Zone could claim for a while.

With 1 less 18 - 34 oriented station in town than before, and with that defunct station sharing some (but not a lot) of music in common w/ Q101, Q's numbers should go up in 18-34 by default. Suffice it to say, I'm not impressed.


> Ponder this: Is it possible that two radio stations playing
> essentially the same 150 songs in a heavy rotation for a few
> years could burn the hit library in the alt/active genre?
> Hmmmm....could happen. I got tired of hearing what station
> could out "Man In The Box" each other. It was rediculous.

Well, when Q101 was spinning their top currents about 60x per week, you bet! And their on-air library at any given time was indeed ridiculously small.

> Maybe there's a reason for Q101 to revisit their heritage?
> Maybe it's why alt stations around the country are
> experimenting with the idea in weekend programming.

The reason is because Q101 was losing ground to The Zone, tried beating The Zone decisively at their own game, and was unable to pull it off. They probably felt they had nothing to lose & everything to gain by going this direction. Now that The Zone is gone, they should reconsider.

A couple of the stations 'revisiting their heritage' have done OK to quite well over the past several quarters, but that's not the case for everyone. Look at KWOD in Sacramento. They saw a 1 book jump and then took a huge nosedive after that. The End in Seattle is playing more Currents again. 99X's #'s in Atlanta suck right now.
>
> Maybe Stern and crew aren't as dumb as you think...>

Yeah they are. Mike Stern is a one-trick pony. He's managed to live off his success in Vegas for years. I give him credit for that. He's had no major accomplishments to speak of since then. Hmmm...kinda sounds like Bill Gamble!
 
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