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Trends: Preciosa up...Jack off

J

Jay F

The biggest gainer this trend was 101.9 KWID. This is impressive considering they have a new direct competitor, 99.3 KRGT, that plays near identical music.JACK had the biggest decline. I am not a Jack hater, but my guess is they will not get back the spectacular numbers they had over the past year. LV is saturated with classic hits type stations. Now that the novelty has worn off, JACK will settle around the ratings level of competitors such as STAR, the POINT, and KKLZ.What are your thoughts about this trend?
 
Jay F said:
The biggest gainer this trend was 101.9 KWID. This is impressive considering they have a new direct competitor, 99.3 KRGT, that plays near identical music.
Click to expand...
Ptreciosa Dallas had its best month ever the first month of Recuerdo in Dallas. Then it los, and lost, and lost even more. Recuerdo in April beats Preciosa in San Diego, San Francisco, Dallas and Fresno. And in Las Vegas, it only had a 2 week lead into the book. Nowhere does Precisa beat Recuerdo since Preciosa is basically just a copy of Recuerdo anyway (60% of POreciosa music is not played on Recuerdo).
 
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