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TRENDS YESTERDAY: WCKY is UP...
- Thread starter Oscar
- Start date
R
radioluver
Guest
I see that WAOL and WOXY are now listed as simulcast. I kind of figured since that happened the numbers would have went up a little...
> ...but, of course, I haven't posted any numbers.
>
> Go find them yourself! HA!
>
> But seriously, WCKY is up, and now Air America is asking for
> donations from listeners. What a bizarre scenario.
>
> ...but, of course, I haven't posted any numbers.
>
> Go find them yourself! HA!
>
> But seriously, WCKY is up, and now Air America is asking for
> donations from listeners. What a bizarre scenario.
>
H
hereinKC
Guest
Please tell me this isn't all 12+ talk..
> Please tell me this isn't all 12+ talk..
Why? Would you rather talk about something else on a radio board? Most people don't have access to all the various demographic breakdowns. So when they want to talk about the ratings/trends 12+ is pretty much all they have. Anyway, it does give a peak at the market as a whole. I know no agencies buy 12+ #'s but when you're #1 overall it's a pretty nice thing to thump your chest about.
And please, for the love of all things holy, don't respond with some inane rant about how they don't mean anything. If they didn't, they wouldn't bother doing them.
>
Why? Would you rather talk about something else on a radio board? Most people don't have access to all the various demographic breakdowns. So when they want to talk about the ratings/trends 12+ is pretty much all they have. Anyway, it does give a peak at the market as a whole. I know no agencies buy 12+ #'s but when you're #1 overall it's a pretty nice thing to thump your chest about.
And please, for the love of all things holy, don't respond with some inane rant about how they don't mean anything. If they didn't, they wouldn't bother doing them.
>
A
AmericanRumorBoy
Guest
> > Please tell me this isn't all 12+ talk..
>
> Why? Would you rather talk about something else on a radio
> board? Most people don't have access to all the various
> demographic breakdowns. So when they want to talk about the
> ratings/trends 12+ is pretty much all they have. Anyway, it
> does give a peak at the market as a whole. I know no
> agencies buy 12+ #'s but when you're #1 overall it's a
> pretty nice thing to thump your chest about.
> And please, for the love of all things holy, don't respond
> with some inane rant about how they don't mean anything. If
> they didn't, they wouldn't bother doing them.
> >
> Let's see, the 2 conservative talkers have roughly 7 times the listeners of the 2 liberal talkers. You think maybe all the Christian bashing, Catholic bashing and Jewish bashing on WCKY just might have hacked a lot of people off? I've said since the beginning of the format in Cincy that spouting hate with very little substance or factual information to back it up simply won't fly in this market. The station has been on the air with the format long enough now to see a shift in the ratings. It ain't happening. Quite frankly it's been a huge disappointment to those of us who thought we would actually hear intelligent liberal talk radio and instead have gotten nothing but has-been comics who can't speak intelligently about much of anything.
>
> Why? Would you rather talk about something else on a radio
> board? Most people don't have access to all the various
> demographic breakdowns. So when they want to talk about the
> ratings/trends 12+ is pretty much all they have. Anyway, it
> does give a peak at the market as a whole. I know no
> agencies buy 12+ #'s but when you're #1 overall it's a
> pretty nice thing to thump your chest about.
> And please, for the love of all things holy, don't respond
> with some inane rant about how they don't mean anything. If
> they didn't, they wouldn't bother doing them.
> >
> Let's see, the 2 conservative talkers have roughly 7 times the listeners of the 2 liberal talkers. You think maybe all the Christian bashing, Catholic bashing and Jewish bashing on WCKY just might have hacked a lot of people off? I've said since the beginning of the format in Cincy that spouting hate with very little substance or factual information to back it up simply won't fly in this market. The station has been on the air with the format long enough now to see a shift in the ratings. It ain't happening. Quite frankly it's been a huge disappointment to those of us who thought we would actually hear intelligent liberal talk radio and instead have gotten nothing but has-been comics who can't speak intelligently about much of anything.
Hi, it's me again, with my reminder that Trends are even more laughably unreliable than the already-laughably unreliable quarterly Book.
In this latest Trend, the laughs come from believing that a certain country station's audience grew by about 30% in about the last 60 days. Who out there believes that really happened? Remember when 30% of WLW's audience disappeared in one book, only to completely return in the next?
One of two things is true: either these audience yo-yo's really happen, or ... shudder ... ratings methodology is demonstrably unscientific and unreliable. Trends, which are not even cooked with the absurd practice of "weighting," are even more ridiculous.
Standard disclaimer: over a long span of time, maybe three books or longer, one may be able to place some confidence in a station's ratings moving steadily in a positive or negative direction. But one book, as long as you-know-who continues to use unscientific and non-secure methods, has very little value. A Trend has NONE. It's a tragedy that careers are made and broken by these fantasy numbers.
In this latest Trend, the laughs come from believing that a certain country station's audience grew by about 30% in about the last 60 days. Who out there believes that really happened? Remember when 30% of WLW's audience disappeared in one book, only to completely return in the next?
One of two things is true: either these audience yo-yo's really happen, or ... shudder ... ratings methodology is demonstrably unscientific and unreliable. Trends, which are not even cooked with the absurd practice of "weighting," are even more ridiculous.
Standard disclaimer: over a long span of time, maybe three books or longer, one may be able to place some confidence in a station's ratings moving steadily in a positive or negative direction. But one book, as long as you-know-who continues to use unscientific and non-secure methods, has very little value. A Trend has NONE. It's a tragedy that careers are made and broken by these fantasy numbers.
H
hereinKC
Guest
Like you said..it's just an overview. I just think it's pointless for people to make judgements on stations (format flips, staff changes) with their only reference being 12+ numbers.
- Status
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