Trends?

[Insideradio]

Can anyone share trend info?

 

[myke25]

The former Lite's down a few, Fresh is up. This is getting interesting. Z's #2.... Jack's up barely, KTU's not movin!

This is only just the beginning... sadly, people like fresh. i just don't get it.

 

[cheffo200]

I don't get it either. Fresh's playlist must be 250 songs the most. ???

 

[wmgcbs]

The former Lite's down a few, Fresh is up. This is getting interesting. Z's #2.... Jack's up barely, KTU's not movin!

This is only just the beginning... sadly, people like fresh. i just don't get it.

Well, if it's between Fresh and WLTW, in January, I would have taken WLTW in a heartbeat. Now, I'll take Fresh. WLTW has been all over the place with the "New York's 106.7" branding change and music shift. I heard "Bohemian Rhapsody" by Queen on 106.7 on Saturday in the 3PM hour. I checked my dial to make sure I had it on 106.7. I quickly changed to Fresh. Sorry -- if I want soft music, "Bohemian Rhapsody" doesn't cut it. I never thought I'd say it but "Fresh" is often times "Liter than [the former] Lite-fm." WLTW seems to be playing up its "variety" more than its softness or liteness. Their HD-2 Classic Lite is an amazing station. They should add more of that music and let Fresh have its fun with newer soft music. Let WLTW play the LITE songs from the 60's to now. No Gwen Stefani or Amy Winehouse. Moreover, WLTW has been tinkering with its audio and HD radio signal, often causing the sound of the station to be muddy - during workday hours! Why not save these tests for the early mornings, weekends, or later at night?

With regards to Fresh 102.7, it's certainly not perfect. The playlist is WAY too limited for my tastes - there needs to be more music variety on the station. Adding a few songs here and there doesn't do much. The "personalities" rarely talk, and can often get on one's nerves because of the sicky-sweet delivery. Also, is it that hard to air the top of the hour jingle AT the top of the hour?? Often times, it will be :00, and they will start up another song without the TOH. Then, at :03 or :04, it will air. What's the point of a TOH then?

WLTW used to be preset number 1 since late '05 on my radios. Now, WMGQ has taken over #1 with Fresh in at #2 and the old Lite in a far #3 which rarely gets pushed anymore.

Well, enough about this. It seems like CBS Radio has finally found some success with Fresh, and we'll have to see about WXRK, but Jack is in need of some work.

 

[Jeffrey]

Looks like Fresh has taken a bite out of New York's 106.7 and perhaps even WPLJ.
WKTU isn't doing too well with their new Rhythmic ac format. Perhaps they should mix in some current dance as they once did to be more cutting edge. This is NYC. after all.
Urbans seem to be holding steady but WBLS seems to be the new favorite. POWER and HOT seem to no longer be the hottests formats in town....is hip, hop dying?

Last but not least check out Z100! Number 2! Not bad for a station with so few songs in rotation although they're the only game in town.

 

[Jeffrey]

The former Lite's down a few, Fresh is up. This is getting interesting. Z's #2.... Jack's up barely, KTU's not movin!

This is only just the beginning... sadly, people like fresh. i just don't get it.

Well, if it's between Fresh and WLTW, in January, I would have taken WLTW in a heartbeat. Now, I'll take Fresh. WLTW has been all over the place with the "New York's 106.7" branding change and music shift. I heard "Bohemian Rhapsody" by Queen on 106.7 on Saturday in the 3PM hour. I checked my dial to make sure I had it on 106.7. I quickly changed to Fresh. Sorry -- if I want soft music, "Bohemian Rhapsody" doesn't cut it. I never thought I'd say it but "Fresh" is often times "Liter than [the former] Lite-fm." WLTW seems to be playing up its "variety" more than its softness or liteness. Their HD-2 Classic Lite is an amazing station. They should add more of that music and let Fresh have its fun with newer soft music. Let WLTW play the LITE songs from the 60's to now. No Gwen Stefani or Amy Winehouse. Moreover, WLTW has been tinkering with its audio and HD radio signal, often causing the sound of the station to be muddy - during workday hours! Why not save these tests for the early mornings, weekends, or later at night?

With regards to Fresh 102.7, it's certainly not perfect. The playlist is WAY too limited for my tastes - there needs to be more music variety on the station. Adding a few songs here and there doesn't do much. The "personalities" rarely talk, and can often get on one's nerves because of the sicky-sweet delivery. Also, is it that hard to air the top of the hour jingle AT the top of the hour?? Often times, it will be :00, and they will start up another song without the TOH. Then, at :03 or :04, it will air. What's the point of a TOH then?

WLTW used to be preset number 1 since late '05 on my radios. Now, WMGQ has taken over #1 with Fresh in at #2 and the old Lite in a far #3 which rarely gets pushed anymore.

Well, enough about this. It seems like CBS Radio has finally found some success with Fresh, and we'll have to see about WXRK, but Jack is in need of some work.

Bottom line is 106.7 is no longer a LITE music station. They are more of a music mix.
They're trying to keep it young...where the money is.

 

[wmgcbs]

Bottom line is 106.7 is no longer a LITE music station. They are more of a music mix.
They're trying to keep it young...where the money is.

Which really stinks. WLTW reacted too quickly (in my opinion) to Fresh by adding too much upbeat music and newer music. A station can still be contemporary without over-playing Prince, Queen, and lots of Madonna. They were doing SO well. Why react until they notice that Fresh could really mean competition? The music tweaking started at the beginning of the year just when Fresh signed on.

Everyone is going after the same audience. It's really sad that many stations stress "variety" while the NYC radio dial is truly lacking variety.

 

[Jeffrey]

Bottom line is 106.7 is no longer a LITE music station. They are more of a music mix.
They're trying to keep it young...where the money is.

Which really stinks. WLTW reacted too quickly (in my opinion) to Fresh by adding too much upbeat music and newer music. A station can still be contemporary without over-playing Prince, Queen, and lots of Madonna. They were doing SO well. Why react until they notice that Fresh could really mean competition? The music tweaking started at the beginning of the year just when Fresh signed on.

Everyone is going after the same audience. It's really sad that many stations stress "variety" while the NYC radio dial is truly lacking variety.

I'm not a fan of the New York radio dial nor am I a fan of any other radio markets for that matter and there is always a format that lacks in any market but I will say that New York's radio dial is quite diverse. You have every format that will make money in this market and successfully compete for shares of the most popular formats.
WLTW also started to tweak the music way before Fresh if you remember. There were numerous posts on the subject. They basically only changed their moniker. At the end of the day it seems like Fresh beat WLTW at their own game...perhaps the most intelligent thing CBS has done in years!

 

[radiolives]

It seems like Fresh 102.7 was a great move for CBS Radio. They are doing very well since the flip. And 106.7 litefm "i mean 106.7 NY" is down some. I guess they can't be number one forever. Well see if Fresh kicks WLTW out of first. When that happens I say z100 will be on top I guess. Seems you can't win them all. Kind of like the Yankees lol. When was the last time they won a World Series lol. Had to put a small joke in.