TRENDS

[Radio-Yo-Ho]

25-54

1- KCMS
2- KISW
3- KZOK
4- KMPS
5- KMTT
6- KPLZ
7- KJR-FM
8- KKWF
9- KWJZ
10- KQMV

 

[CHRles]

A Christian A/C station is number one 25-54 in Seattle, and number 2 12+??? What the "hell" is going on here?!

 

[Field_strength]

Oh, come on!! It's about time that closed minded people realize that Christian formatted stations are succeeding around the nation. Women love the family friendly aspect, and it's fans are the most loyal of any format. The assumption that "all Christian stations are awful and have no listeners" is no longer accurate.

 

[c daye]

amen!

 

[CHRles]

And again, this is SEATTLE we're talking about, not the bible belt. I'm guessing the main reason this station does so well is that it's the only religious station on the FM dial. Seattle-Tacoma hasn't been plagued with non-coommercial Religious radio, like much of the rest of the country has.

 

[Mamaknowsbreast]

I think the primary reason that it is successful is because the music is clean and it sends a positive message to kids, so parents are more likely to include it on their presets. They would much rather have their children listening to that rather than listening to the likes of bad role models like Britney or songs that send the wrong messages to children.

KCMS is definitely not my cup of tea but I can easily see why it is successful.

 

[mammaknowsbest]

While it is not my cup of tea either, I know many women who escape to this radio station. KCMS is the real deal whether we like it or not. :-\ I actually find the station offensive at times with its preaching and certainly non-inclusive of alternative lifestyles or other faiths. :'( What offends some can rate big, much like Howard Stern did during his heydey or Rush L. Monti offends men, but women can't get enough of her on MOVIN. As a result Monti and music have buried stations like KBKS and are closing in on KUBE. Ratings don't lie and over time KCMS, MOVIN and others prove this board wrong time and again, much to the pleasure of mamma. That is ya ya good. ;D

 

[pbf1]

I actually find the station offensive at times with its preaching and certainly non-inclusive of alternative lifestyles or other faiths.

Gee...I suppose the next thing you'll expect is for Air America to show love to conservatism......

 

[djdan]

KCMS has been a factor in this market for a couple of years now. The reason is market compression and lack of direct FM competition in this format. Two years ago the number one station in Seattle had an eight share and the top stations 25-54 lived between a 6.0-8.0 share. In the last trend the top stations 12+ and 25-54 live in the 4 share range. KCMS is a good station, has no competitor and benefits greatly from market compression.

In the Bible belt, you can pick any market and there are at least five or six Christian stations and three or four on the FM band. The formats range from Contemporary Christian, to Christian AC, to Urban Christian to Gospel. Seattle, on FM, has one choice. The bigger question is whether another FM in town, like the potential new signal on 104.5, will be sold to a Christian broadcaster.

Big winners this trend were KCMS, KMPS, KPLZ, MOVIN, KWJZ, KMTT. Losers were KRWM, KWFF, KZOK, KBKS, KNDD and JACK and all AM stations. On a four book all remains the same. Remember each summer AC and news talk suffers, rhythmic, oldies and Mariners do well. That is why I always look at four book averages. No big changes outside of market compression, which is great for advertisers because they have many more options. (agency guy talking here)

 

[machinehead]

pbf1 - If so-called conservatives were truly conservative, they'd likely be on board with far more of Air America's stances than you think. Specifically, domestic syping, deficit spending, and the continuing erosion between church and state.

Can't say I'm a fan of KCMS myself, but someone is listening to it. I have a feeling the percocet-addled housewives in Bellevue may just have it on as background music rather than actively seeking out messages of intolerance and fear. But mamma is right on this, ladies don't have to go to Sunday School to find KCMS' sound appealing, or at least, not getting in the way of taking the kids home, and yeah, there isn't as much of the in-tongues Pentecostal stuff floating around on the AM airwaves in Western Washington as there is in other parts of the country.

 

[TakeItFromMe]

Christian music is very big in our market. Markets that are big with COuntry music tend to do well in Christian. Dallas is a great example, so is much of the deep south. Add up the Christian shares in those markets cowboys.

 

[LITTLEBOYBLUE]

(they call it the "BIBLE BELT" for a reason!!!)