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TRENDS

Any comments on the Walrus debut with a 0.5 ?

Management has got to be somewhat encouraged with that .5 after only 60 days. Interesting enough
K-EARTH (a well known Los Angeles radio station) has the same .5

Has anybody seen The WALRUS TV spot? It’s a good spot – giving a quick :30 snap shot of the station. There is some interesting verbiage in the spot -- “The WALRUS – fixing a hole in San Diego…” Is that a little too risqué – to use the word “hole” in your creative?
 
Well, BCA was smart in using the word "hole," as in "fixing a hole in San Diego radio" because The Walrus is the first actual oldies station in San Diego since 2005's Kool 99.3 flipped to Spanish "La Preciosa" and later "La Mejor."
 
Funny how 3 years ago around this time 99.3 was oldies and 105.7 was spanish. And now 99.3 is spanish, (the same format). and 105.7 is oldies, (similar).

Kind of rounds out the same. :D
 
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