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Trends

P

Parttimer

Apparently everyone under 55 has finally moved out of Pittsburgh. KD is #1 again 12+, bad trend for DVE (worst in years) while WSHH and WJAS are way up.

The one result that doesn't appear to be simply the result of a bad sample is that 1250 had their best trend in the last couple of years. Remember that this includes Jan-Feb and the Super Bowl. Maybe they are finding a new audience post-Madden.
 
Regarding DVE: Perhaps, (though not likely) people are finally turning their backs to this joke of a station that has been mailing it in for years. Tired comedy bits that they have used for years, performed by overrated jocks who have been there for years. Tired, limited, repetitive playlist played by tired jocks who need to move on. I would encourage all to abandon this station.
 
They were still #2. And this is 12+, they are probably still #1 25-54 by a mile.

And just curious, what would you propose they listen to instead?
 
DVE is unquestionably stale, and has been for a while. But I don't know if that staleness is any greater or more noticeable than it has been. This is a bad trend for them, but I'd have to see it continue beyond this to believe this is a big issue.

Given some of the other things that happened, this looks a lot like an unusual distribution of surveys. And, as parttimer notes, the demographic battle, which will drive revenue, is probaby still hugely in DVE's favor.
 
What would I propose they listen to instead? Satellite radio and CDs come to mind. This is not the 1970's where a big deal was to have an FM converter in your car to listen to DVE back when it was a quality station with quality jocks. The choices today are vast. To limit yourself to the same 5 or 6 FM stations (none of which are any good) means that you are missing out on the excellent variety satellite and your own collection of music can offer.
 
Then pghfmradiosucks... there is a satellite discussion board for you to talk about sat radio... this is a Pittsburgh radio board... if we wanted to talk about how great Sat radio is, we'd go to that board.

Besides... they will be done before the year is out... they're out of money.
 
pgh radio person:
I was simply responding to a question directed to me by Parttimer. But I do think that limiting yourself to the few putrid FM stations that Pgh has to offer is not doing the listener any favors. Growing up, I only watched channels 2,4,11,22 and 53 because that was all that was available. Now we can all choose cable and yes, satellite T.V. Its a big world out there with many options. To prove that I am not a shill for the satellite industry (although I clearly prefer it), let me point out other listening options such as MP3 players and internet radio where you can listen to any station you would like. (Provided they stream).
 
I have to agree with pghfmradiosucks that satellite radio is certainly acquiring more "listenership" than conventional radio. I realize that this is not the right board; however, one must face the facts. Ask any HS/college kid nowadays and when they talk music; they are talking I-pods, internet and satellite. Old "F's" like myself are typically the ones listening to stations like DVE.

I wouldn't bash the jocks; most likely they are only playing what they are "told".

Anyway; back to the topic at hand. I realize that this is a pipe dream and it will never happen; at the same time I'll say it anyway. I wish DVE would return to its AOR roots. Even better I wish for freeform radio (free of course!). However, I know that this will not be allowed. :mad: One can dream though, right? :D
 
Jocks don't move on in this era cause there is probably nowhere to move on too.
 
Rod Gallowglass said:
I have to agree with pghfmradiosucks that satellite radio is certainly acquiring more "listenership" than conventional radio.
Click to expand...

Actually not even close to being correct. About 17 million listeners nationally. Terrestrial radio has at least 10 times that number.

And I like satellite, listen to it a lot, but there are some real questions as to whether it will even survive, go the way of the 8-track.

All businesses run in cycles. I think in the long run these mega-ownerships will downsize and some entrepreneurs will bring some creativity back to the business.
 
They couldn't have sent a diary to anyone under the age of 70 or living anywhere north of Mt. Washington. Truly one of the strangest books this decade.

Doesn't matter in a way since it sounds like nobody can sell anything anyway.
 
And looking at at a little closer, it looks like what happened to DVE was Madden on the X.

Now you understand all those years of "protect the mothership", meaning don't do anything on the pother stations in the cluster that would draw people away from DVE....
 
Parttimer said:
And looking at at a little closer, it looks like what happened to DVE was Madden on the X.

Now you understand all those years of "protect the mothership", meaning don't do anything on the pother stations in the cluster that would draw people away from DVE....
Click to expand...

Interesting dilemma for CC.
 
why are the trends so old? for the same reason newspapers are shutting down the printers. people under thirty don't subscribe to newspapers and they don't listen to the radio. come on gang, this isn't brain surgery here. technology has forever altered radio and print media. my nephew had to call me to ask how to find a station on the am dial. and he's in his third year of medical school! KDKA, WSHH, JAS....104 FM...and a few others have bright futures, as long as long as this rust belt city keeps getting older. serve your demo well. even if your clients will be funeral homes, nursing facilities, viagra or prune juice manufacturers. YOUNG PEOPLE WILL NEVER, EVER AGAIN TURN ON THE RADIO IN LARGE NUMBERS. sorry, it's the truth....california
 
While you may have a point, more than likely this is a bad sample by Arbitron with a demographic imbalance (if you took stats in college think back to the chapters on sampling.... Arbitron occasionally does a really bad job of this).

Too many books may have gone to older people, making the results inaccurate. It happens, especially in trends.
 
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