This morning on TRG Larry led into a commercial break by saying "...on The Regular Guys Radio Network" and not "...on Rock 100.5". Was he just being a wise@$$, or is Cumulus looking at syndicating them or using them on other Cumulus stations, particularly in smaller markets?
With Cumulus having historically been the CC of the small markets--like Wal-Mart, having dominated small markets before moving into the big ones--this seems plausible.
Some other things I have noticed along these lines:
1) TRG 3.0 is a LOT cleaner than previous versions--at least with language and certain words. There's more use of double-entendres and suggestive speech and less use of light obscenities, anatomical terms, and fooling-nobody code words (e.g., "dugan"). The only notable exception seems to be the "FU Line".
This seems to be a creative way to keep the show zesty while also avoiding cheap reasons for the FCC to get on their case. They've also been more aggressive with the dump button. A new market isn't going to take a risk with cheap, gratuitous FCC violations for uttering four-letter words (especially more conservative small markets), although I still wouldn't call the show family-friendly by any means.
2) Fewer localisms that out-of-market listeners wouldn't get--"Fayetteville Squares" is now "TRG Squares". Conversely, other markets would get things like "The ScanGwinnett Drinking Game" without having to know the demos of Gwinnett County.
3) Did 96 Rock use a local, branded number for call-ins (404-741-9696 or something like that)? Rock 100.5 has always used an 800 number--and a generic one at that (1-800-xxx-ROCK)--for TRG.
With Cumulus having historically been the CC of the small markets--like Wal-Mart, having dominated small markets before moving into the big ones--this seems plausible.
Some other things I have noticed along these lines:
1) TRG 3.0 is a LOT cleaner than previous versions--at least with language and certain words. There's more use of double-entendres and suggestive speech and less use of light obscenities, anatomical terms, and fooling-nobody code words (e.g., "dugan"). The only notable exception seems to be the "FU Line".
This seems to be a creative way to keep the show zesty while also avoiding cheap reasons for the FCC to get on their case. They've also been more aggressive with the dump button. A new market isn't going to take a risk with cheap, gratuitous FCC violations for uttering four-letter words (especially more conservative small markets), although I still wouldn't call the show family-friendly by any means.
2) Fewer localisms that out-of-market listeners wouldn't get--"Fayetteville Squares" is now "TRG Squares". Conversely, other markets would get things like "The ScanGwinnett Drinking Game" without having to know the demos of Gwinnett County.
3) Did 96 Rock use a local, branded number for call-ins (404-741-9696 or something like that)? Rock 100.5 has always used an 800 number--and a generic one at that (1-800-xxx-ROCK)--for TRG.