Guess it's time for my two-cents worth!
I didn't listen to the radio coverage of the elections last night in the Triad or the Triangle. Guess it was because I didn't want to get mad at what I DIDN'T hear!
Elections are hard to cover. You can't do it with just one or two people reading results in the studio. This is one of the times that radio can shine and prove the station(s) worth in the public's eye.
This is something owners and management should push to the max!
Returns from (fill-in the blank) station's coverage area is a damn good way to sell sponsorships! That will help the bottom line and draw some listeners. Stations should get the entire staff involved--from managers and sales folks down to the janitor! If there are not enough folks on staff, hire interns or some of us old radio dinosaurs, who have been through election-after-election.
Send these extra folks to boards of elections after training them on what to get, how to get it and how to report it back to the station personnel handling the figure-crunching and reporting. Of course, this may be "new" to a lot of them...BUT...that is where training comes-in.
Sales folks and others, who normally don't gather such info, probably will bitch at the idea. BUT BROADCASTING IS A TEAM EFFORT! Unfortunately, the biz has gotten away from that concept and it's every man or woman for himself and it's only about his or her checking or savings account.
Radio doesn't have to go wall-to-wall with continuous coverage. But up-to-date figures can be presented in understandable language and fashion that would and should interest most listeners. Just look at television and newspapers today. They are covered with wrap-ups of who won and what it all means.
Speaking of television coverage, which I caught last night on Triad and Triangle stations...well, fair at best is the way I would describe it. Sure, they had some of the numbers. But, T-V didn't cover election results from all the areas they try to cover with news on a regular basis.
Setting-up election coverage is not brain surgery, but is is labor-intensive! It can be done...and done well! But you have to have station leaders, who are committed to doing it RIGHT and know HOW to do it! Guess the old saying really plays out well here--if you are going to do something--do it right! From what I have read here today, the radio stations did the job--but it sure wasn't a "10!"
I'm just glad some of the true professionals of Triad radio news like Wayne Willard, Bob Estes and Lloyd Gordon weren't around to see what has happened to an industry they devoted their entire careers to