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Triad Rebrands WLOW, Shifts Format

F

FilmCritic3000

Guest
Well I was in the car today bemusing the fact that Cumulus's WTYB 103.9 is *still* playing Christmas music. I wonder what's delayed Cumulus's flip of WTYB 103.9 - think they're going to wait until January now?

But anyway, I turned on WLOW 107.9 earlier this afternoon while running errands and they'd been tweaking their standards format a bit before they went to all-Christmas music. But now, the station as it was formerly is no more.

It's gone.

In its place, we now have "Familiar Favorites - 107.9 The Coast". No website as of yet.

An imaging liner states "Where three decades of familiar favorites means this..."

[clip of Aretha Franklin's "Respect"]

[clip of Billy Joel's "Piano Man"]

[clip of Cyndi Lauper's "Time After Time"]

Another one just played, featuring clips of "Brown-Eyed Girl", "Dancing Queen", and "Boogie Oogie".

No DJs, just PD Monty Jett stating that "the people you know and love will be back in January. We asked you what you wanted in a radio station and you told us more of the favorites that you love to carry you through the day. So sit back, relax, and enjoy all of your familiar favorites on the new 107.9 The Coast."

Um...WTF?

Okay, I can see Triad wanting to keep Oldies 98.3's audience sated. But why the hell are they going to play some of the same songs as sister station 98.3 JACK FM?! Can you say cannibalizing your listenership, boys and girls? Am I alone in thinking that this makes absolutely *no* sense whatsoever? What's this format called, anyway? It's not oldies; I wouldn't hear the song "Hot Stuff" on an Oldies station as I did earlier this afternoon.

Any thoughts out there? Bueller? Bueller?

<P ID="edit"><FONT class="small">Edited by FilmCritic3000 on 12/28/05 05:17 AM.</FONT></P>
 
> Well I was in the car today bemusing the fact that Cumulus's
> WTYB 103.9 is *still* playing Christmas music. I wonder
> what's delayed Cumulus's flip of WTYB 103.9 - think they're
> going to wait until January now?

MAYBE IT'S QUANZAA MUSIC IN ADVANCE OF THE NEW URBAN FORMAT!!!!!!!!!!!!!!
 
> > Well I was in the car today bemusing the fact that
> Cumulus's
> > WTYB 103.9 is *still* playing Christmas music. I wonder
> > what's delayed Cumulus's flip of WTYB 103.9 - think
> they're
> > going to wait until January now?
>
> MAYBE IT'S QUANZAA MUSIC IN ADVANCE OF THE NEW URBAN
> FORMAT!!!!!!!!!!!!!!
>

AND MAYBE THEY CAN CELEBRATE WHEN WTYB SINKS TO DEPTHS UNKNOWN AFTER CC's URBAN AC LOVE 101.1 KICKS THEIR BUTT LIKE THEY DID FOR SEVEN YEARS BACK WHEN WTYB WAS AN URBAN AC AS WSIS!!!!

I still don't know why we're yelling. ;)
 
> > Well I was in the car today bemusing the fact that
> Cumulus's
> > WTYB 103.9 is *still* playing Christmas music. I wonder
> > what's delayed Cumulus's flip of WTYB 103.9 - think
> they're
> > going to wait until January now?
>
> MAYBE IT'S QUANZAA MUSIC IN ADVANCE OF THE NEW URBAN
> FORMAT!!!!!!!!!!!!!!
>
Spelling Nazi says: It's Kwanzaa.

Carry on.<P ID="signature">______________
What, you were expecting me to make sense for a change?</P>
 
> I still don't know why we're yelling. ;)

And I was wondering why my ears were ringing...

<P ID="signature">______________
Nothing in all the world is more dangerous than sincere ignorance and stupidity. -Martin Luther King, Jr.
</P>
 
>
>
> AND MAYBE THEY CAN CELEBRATE WHEN WTYB SINKS TO DEPTHS
> UNKNOWN AFTER CC's URBAN AC LOVE 101.1 KICKS THEIR BUTT LIKE
> THEY DID FOR SEVEN YEARS BACK WHEN WTYB WAS AN URBAN AC AS
> WSIS!!!!
>
bUT 103.9'S signal was crap at that time but with the upgrade there is a lot better chance of success
 
> > I still don't know why we're yelling. ;)
>
> And I was wondering why my ears were ringing...
>

That loud sound you hear is people in Sun City & The Landings groaning....

G
 
> > > I still don't know why we're yelling. ;)
> >
> > And I was wondering why my ears were ringing...
> >
>
> That loud sound you hear is people in Sun City & The
> Landings groaning....
>
> G
>
And also the sound of more satellite radios being installed.
 
WLOW.com Has Been Updated

WLOW.com now has the new logo for 107.9 The Coast. The website is coming soon.<P ID="edit"><FONT class="small">Edited by FilmCritic3000 on 12/28/05 07:53 PM.</FONT></P>
 
> > > > I still don't know why we're yelling. ;)
> > >
> > > And I was wondering why my ears were ringing...
> > >
> >
> > That loud sound you hear is people in Sun City & The
> > Landings groaning....
> >
> > G
> >
> And also the sound of more satellite radios being installed.
>

It's no wonder why terrestrial radio is in such bad shape these days.
 
Actually, I think killing WLOW in its past form may not have been such a bad move. The fact is, and I've said this before, Standards is all but dead on commercial radio, and change was bound to be necessary soon enough as newer audiences didn't care to hear Sinatra and the like.

I'm still unsure of what I think about WLOW's latest incarnation, The Coast. Obviously, the intention here was to draw the listeners who were pissed when Oldies flipped to Jack, and now, the five listeners who are fleeing from whatever the hell WTYB is going to be. That being said, why the hell wouldn't they just flip to Oldies? Do you realize how much Triad could have scored through a switch like that? Hype it up as the "return of Oldies 98.3 to the dial", bring all of the old personalities back, do a *little* marketing (I know, unusual for Triad), and boom, all of the Oldies fans have a home again and WLOW soars in the ratings.

Nope, instead let's mix in some of the songs you can already hear on half of the stations in Savannah. Come on, let's think about this... you can probably hear Billy Joel and Van Morrison already on The River, The Drive (TRIAD'S OWN STATION - cannabalizing, anyone?), and Q105.3 already. Instead of carving its own niche and welcoming hundreds of abandoned listeners into the fold as new P1's, Triad is basically just choosing to fight for yet another piece of the AC/Hybrid pie. Brilliant strategy, guys!

By the way, FilmCritic, I believe this format would be called Soft AC. As a matter of fact, it is awfully reminiscent of the late Sunny 97.1 in Dallas-Ft. Worth (just for the record, that station only lasted for about a year or so), right down to the smiley sun logo.

Look, I could totally be proven wrong here. I'm not claiming to be any expert, I'm just calling the shots as I see them. And what I see is Cumulus handing plenty of Oldies listeners to anyone smart enough to take them in, and Triad ignoring it.
 
> Actually, I think killing WLOW in its past form may not have
> been such a bad move. The fact is, and I've said this
> before, Standards is all but dead on commercial radio, and
> change was bound to be necessary soon enough as newer
> audiences didn't care to hear Sinatra and the like.
>
> I'm still unsure of what I think about WLOW's latest
> incarnation, The Coast. Obviously, the intention here was to
> draw the listeners who were pissed when Oldies flipped to
> Jack, and now, the five listeners who are fleeing from
> whatever the hell WTYB is going to be. That being said, why
> the hell wouldn't they just flip to Oldies? Do you realize
> how much Triad could have scored through a switch like that?
> Hype it up as the "return of Oldies 98.3 to the dial", bring
> all of the old personalities back, do a *little* marketing
> (I know, unusual for Triad), and boom, all of the Oldies
> fans have a home again and WLOW soars in the ratings.
>
> Nope, instead let's mix in some of the songs you can already
> hear on half of the stations in Savannah. Come on, let's
> think about this... you can probably hear Billy Joel and Van
> Morrison already on The River, The Drive (TRIAD'S OWN
> STATION - cannabalizing, anyone?), and Q105.3 already.
> Instead of carving its own niche and welcoming hundreds of
> abandoned listeners into the fold as new P1's, Triad is
> basically just choosing to fight for yet another piece of
> the AC/Hybrid pie. Brilliant strategy, guys!
>
> By the way, FilmCritic, I believe this format would be
> called Soft AC. As a matter of fact, it is awfully
> reminiscent of the late Sunny 97.1 in Dallas-Ft. Worth (just
> for the record, that station only lasted for about a year or
> so), right down to the smiley sun logo.
>
> Look, I could totally be proven wrong here. I'm not claiming
> to be any expert, I'm just calling the shots as I see them.
> And what I see is Cumulus handing plenty of Oldies listeners
> to anyone smart enough to take them in, and Triad ignoring
> it.
>

I don't get it either but Triad's whole deal with blowing up Oldies 98.3 is that they weren't getting the ad revenue or demo they wanted. But that doesn't wash as 107.9 The Coast is playing alot of solid gold oldies. So which is it? Either the Oldies format works or it doesn't. There's no in between there.

107.9 The Coast is alot harder-edged Soft AC than what I normally hear as Soft AC. CC's Soft AC here in Savannah, 98.7 The River is positively languid by comparison.

As for the various things that have occurred as of late, I'm really clueless as to what the hell's going on around here, demo-wise. You can only slice a pie so thin and between 98.7 The River, Q105.3, 103.1 The Drive, and now 107.9 The Coast, something's got to give.

And whither WTYB 103.9? Did the cloud suits in Atlanta drink too much egg nog? I guess we will have to wait until January for the format flip. I'll bet it *will* be Urban AC and, upgraded signal or not, CC's Urban AC Love 101.1 will still trounce Cumulus's effort like they did back when WTYB was Urban AC as WSIS Kiss 104 & V103.9. Then the format wheel will spin again. Hey, maybe they can get some mileage out of the sound of a toilet flushing! It can be a whole new format! GET MIRED in...The Sinkhole 103.9!
<P ID="edit"><FONT class="small">Edited by FilmCritic3000 on 12/30/05 07:23 AM.</FONT></P>
 
> I don't get it either but Triad's whole deal with blowing up
> Oldies 98.3 is that they weren't getting the ad revenue or
> demo they wanted. But that doesn't wash as 107.9 The Coast
> is playing alot of solid gold oldies. So which is it? Either
> the Oldies format works or it doesn't. There's no in between
> there.
>
> 107.9 The Coast is alot harder-edged Soft AC than what I
> normally hear as Soft AC. CC's Soft AC here in Savannah,
> 98.7 The River is positively languid by comparison.
>
> As for the various things that have occurred as of late, I'm
> really clueless as to what the hell's going on around here,
> demo-wise. You can only slice a pie so thin and between 98.7
> The River, Q105.3, 103.1 The Drive, and now 107.9 The Coast,
> something's got to give.
>
> And whither WTYB 103.9? Did the cloud suits in Atlanta drink
> too much egg nog? I guess we will have to wait until January
> for the format flip. I'll bet it *will* be Urban AC and,
> upgraded signal or not, CC's Urban AC Love 101.1 will still
> trounce Cumulus's effort like they did back when WTYB was
> Urban AC as WSIS Kiss 104 & V103.9. Then the format wheel
> will spin again. Hey, maybe they can get some mileage out of
> the sound of a toilet flushing! It can be a whole new
> format! GET MIRED in...The Sinkhole 103.9!

IMHO, 103.9 should go sports as 103-9 The Fan, and put ESPN Radio on there. Oh, and putting on local high school sports, as well as Georgia Southern football shouldn't be bad for business either. LOL.
 
> Well I was in the car today bemusing the fact that Cumulus's
> WTYB 103.9 is *still* playing Christmas music. I wonder
> what's delayed Cumulus's flip of WTYB 103.9 - think they're
> going to wait until January now?
>
> But anyway, I turned on WLOW 107.9 earlier this afternoon
> while running errands and they'd been tweaking their
> standards format a bit before they went to all-Christmas
> music. But now, the station as it was formerly is no more.
>
> It's gone.
>
> In its place, we now have "Familiar Favorites - 107.9 The
> Coast". No website as of yet.
>
> An imaging liner states "Where three decades of familiar
> favorites means this..."
>
> [clip of Aretha Franklin's "Respect"]
>
> [clip of Billy Joel's "Piano Man"]
>
> [clip of Cyndi Lauper's "Time After Time"]
>
> Another one just played, featuring clips of "Brown-Eyed
> Girl", "Dancing Queen", and "Boogie Oogie".
>
> No DJs, just PD Monty Jett stating that "the people you know
> and love will be back in January. We asked you what you
> wanted in a radio station and you told us more of the
> favorites that you love to carry you through the day. So sit
> back, relax, and enjoy all of your familiar favorites on the
> new 107.9 The Coast."
>
> Um...WTF?
>
> Okay, I can see Triad wanting to keep Oldies 98.3's audience
> sated. But why the hell are they going to play some of the
> same songs as sister station 98.3 JACK FM?! Can you say
> cannibalizing your listenership, boys and girls? Am I alone
> in thinking that this makes absolutely *no* sense
> whatsoever? What's this format called, anyway? It's not
> oldies; I wouldn't hear the song "Hot Stuff" on an Oldies
> station as I did earlier this afternoon.
>
> Any thoughts out there? Bueller? Bueller?
>

IF THEY THINK THIS WILL GET ANY RATINGS THEY'RE NUTS! THEY'VE PROBABLY LOST EVERYONE FROM THE OLD WLOW AND GAINED NOTHING! THIS "FORMAT" IS A LAME HYBRID OF A JACK FORMAT ONLY IT PLAYS AC, OLDIES, CLASSIC ROCK AND DISCO! SOMEBODY NEEDS TO BE WHIPPED WITH A RUBBER HOSE FOR ALLOWING THIS TO EVER HAPPEN!
 
I've been meaning to look for a topic about this ever since I discovered this site.

I didn't know precisely what these morons were playing. The River has a list of the last ten songs played online, but The Coast does not. Why not?

Amazingly, The River is a softer soft AC than "Lite" (in name only) 102.9 in Charlotte. So why change another station?

This is insane. Hilton Head was one of the best places in the country to play standards. The Sun News of Myrtle Beach said it was number one in an article about Myrtle Beach getting a similar station. I've been following the Arbitron ratings of the station since I discovered a site with them. No, they weren't that great until the market was divided into Savannah and Hilton Head. Still quite spectacular, if you ask me.

WLTQ in Charleston is a daytime only AM (for all practical purposes), yet it's getting better numbers percentagewise in Hilton Head than in its own market!

I see a move from Charleston to Hilton Head in the future. How could they not?
 
TILII said:
IF THEY THINK THIS WILL GET ANY RATINGS THEY'RE NUTS! THEY'VE PROBABLY LOST EVERYONE FROM THE OLD WLOW AND GAINED NOTHING! THIS "FORMAT" IS A LAME HYBRID OF A JACK FORMAT ONLY IT PLAYS AC, OLDIES, CLASSIC ROCK AND DISCO! SOMEBODY NEEDS TO BE WHIPPED WITH A RUBBER HOSE FOR ALLOWING THIS TO EVER HAPPEN!
Click to expand...
The chimp from Charlotte's Mix 106 has been found!

Yes, that's where I got the name.

I sent my very first email to them and made a typo on the subject line.
 
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