Cumulus has launched Magic 97.9/KQFC-FM bringing an exciting new Adult Contemporary radio station to Boise, ID, radio listeners. Magic 97.9 is a community-focused radio station playing a wide variety of music for adults from the past five decades.
Programming the station is newly named Program Director, Lisa Adams who will also handle mornings. This marks a return to Boise for Adams, a veteran radio programming professional with more than 25 years' experience, who was previously Operations Manager/Program Director for Townsquare Media's Boise radio stations. She was most recently Program Director for Hubbard Radio's KNUC-FM in Seattle, WA, having programming other Seattle stations including KLCK-FM, KQMV-FM and KYPT-FM. Adams was also Program Director for KXJM-FM in Portland, OR.