> I liked the guy too, but Branding 101 would say consistency
> of branding, in this case as a 24/7 sports station, is far
> more powerful for the Zone.
Perhaps, but as a listener, if they put a lousy show in his place, I'm going to find something else to listen to. Now, if they put something decent in his place, then people will still listen and the Zone can call themselves a sports station. Even though it still won't quite be 24/7 sports, with the fix-it show and DUI Mike on Saturdays.
I think 106.7 has proven that a consistent brand, with mostly crappy programming, doesn't automatically bring listeners.