Google Encounters Hurdles in Selling Radio Advertising
By MIGUEL HELFT
Published: February 10, 2007
SAN FRANCISCO, Feb. 9 — When Google acquired dMarc Broadcasting, a company whose software allows marketers to place ads on radio stations, for up to $1.24 billion early last year, it was seen as a clear sign of Google’s ambitions to extend its dominance over Internet advertising to other media.
Now, there are indications that Google Audio, as the company’s foray into radio advertising is known, has hit some snags. The two brothers who founded dMarc in 2002 have left Google amid growing speculation by analysts and radio and advertising executives that the Internet giant is finding it harder than expected to muscle its way into the radio business.
http://www.nytimes.com/2007/02/10/technology/10google.html
By MIGUEL HELFT
Published: February 10, 2007
SAN FRANCISCO, Feb. 9 — When Google acquired dMarc Broadcasting, a company whose software allows marketers to place ads on radio stations, for up to $1.24 billion early last year, it was seen as a clear sign of Google’s ambitions to extend its dominance over Internet advertising to other media.
Now, there are indications that Google Audio, as the company’s foray into radio advertising is known, has hit some snags. The two brothers who founded dMarc in 2002 have left Google amid growing speculation by analysts and radio and advertising executives that the Internet giant is finding it harder than expected to muscle its way into the radio business.
http://www.nytimes.com/2007/02/10/technology/10google.html