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Trouble In Ticket Town?

> Latest trends
> (http://www.radiodailynews.com/12-20 dallas-fortworth.htm)
>
> show The Ticket down from a 2.5 to 2.0 at a time when the
> station traditionally gets its biggest numbers - during
> Cowboys season.
> Anyone have a clue as to why the station is sliding?
>
> Also, La Preciosa KEGL 97.1 is now #2 in the market 12+.
> Looks like Clear Channel made a good choice for a change.
>
Same old song and dance for the Bone too, "Down In The Dump". Won't be long for them to change!!!!!
 
> Same old song and dance for the Bone too, "Down In The
> Dump". Won't be long for them to change!!!!!
>
How long have we heard that? Scott is still there, Jeff K is still there. The tax write off is still there.
 
> > Same old song and dance for the Bone too, "Down In The
> > Dump". Won't be long for them to change!!!!!
> >
> How long have we heard that? Scott is still there, Jeff K is
> still there. The tax write off is still there.
>
Too long!!!!
 
La Preciosa skyrocketing up the trends

> > Also, La Preciosa KEGL 97.1 is now #2 in the market 12+.
> > Looks like Clear Channel made a good choice for a change.

The numbers for La Preciosa are stunning. Look for CC to quickly flip some other markets before competitors beat them to the punch.
 
Re: La Preciosa skyrocketing up the trends

When Arbirton reworked their formula to count the hispanic popluation a few years back, many think they shifted to a formula that overstates the hispanic audience. Myself included. Which has led to eye-poping numbers for hispanic stations in recent years.

Arbitrons numbers estimate 600,000 people for who Spanish is a primary language. How is it those people control the radio market in population of 3,000,000, while being sub-divided by KESS, KLNO, KZMP, now KEGL, not to mention general market radio?

I dont buy it.
 
Re: La Preciosa skyrocketing up the trends

> When Arbirton reworked their formula to count the hispanic
> popluation a few years back, many think they shifted to a
> formula that overstates the hispanic audience. Myself
> included. Which has led to eye-poping numbers for hispanic
> stations in recent years.
>
> Arbitrons numbers estimate 600,000 people for who Spanish is
> a primary language. How is it those people control the radio
> market in population of 3,000,000, while being sub-divided
> by KESS, KLNO, KZMP, now KEGL, not to mention general market
> radio?
>
> I dont buy it.
>


LA PRECIOSA grew at the expense of the other Spanish language stations. The Spanish share is stable, but can be expected to grow further as Hispanics are the fastest growing segment of the population.

Look back to the posts on this board when CC first flipped KEGL to PRECIOSA. There was a lot of negativity, I don't recall anyone predicting it would be #2. I figured it would do good because of how well the format does on the West coast.

No one learns. The next time CC flips a station to PRECIOSA somewhere it wouldn't shock me if the general consensus will be "How could they flip to Spanish?, we already have too many of those stations".
 
Re: La Preciosa skyrocketing up the trends

> When Arbirton reworked their formula to count the hispanic
> popluation a few years back,

There was no "reworked formula" a few years back or any years back. In fact, the same formula applies for all age groups, ethnic groups, sexes or county groups: a proprotional sample. If exact proportinality is not obtainied, weighting is applied to achieve total proportionality of "one person weighs as one person."

The only thing that changes year to year is the actual makeup of the market on all stratification variables based on the annual Census Bureau updates.

Once tabulated and weighted, it´s strictly "one vote and one person."

> many think they shifted to a
> formula that overstates the hispanic audience. Myself
> included. Which has led to eye-poping numbers for hispanic
> stations in recent years.

The "eye popping" numbers are due solely to the rapid increase in the total number of Hispanics in the market, which is _supposed_ to be reflected.
>
> Arbitrons numbers estimate 600,000 people for who Spanish is
> a primary language.

No, that is not the term. The term is Spanish dominant. That means they speak more Spanish than English. However, bilinguals are classified as English dominant, even if they prefer music and radio in Spanish! Many very English proficient Hispanics I know who learned English as a second language prefer music in SPanish as that is what they grew up on... myself included.

There are over 986,000 Hispanics who use Spanish radio weekly. Hispanics use radio about 25% more than non-Hispanic whites... an average of 24 hours a week vs. about 19.

> How is it those people control the radio
> market in population of 3,000,000, while being sub-divided
> by KESS, KLNO, KZMP, now KEGL, not to mention general market
> radio?

And KFZO, KZZA, KFLC, KFJZ, and several others. The market is 25% Hispanic, up from about 14% in 1990. Of course the shares have grown.

> I dont buy it.

FOrtunately, only media buyers have to "buy it."
>
 
HISP Power Ratios

> > When Arbirton reworked their formula to count the hispanic
>
> > popluation a few years back, many think they shifted to a
> > formula that overstates the hispanic audience. Myself
> > included. Which has led to eye-poping numbers for hispanic
>
> > stations in recent years.
> >
> > Arbitrons numbers estimate 600,000 people for who Spanish
> is
> > a primary language. How is it those people control the
> radio
> > market in population of 3,000,000, while being sub-divided
>
> > by KESS, KLNO, KZMP, now KEGL, not to mention general
> market
> > radio?
> >
> > I dont buy it.
> >
>
>
> LA PRECIOSA grew at the expense of the other Spanish
> language stations. The Spanish share is stable, but can be
> expected to grow further as Hispanics are the fastest
> growing segment of the population.
>
> Look back to the posts on this board when CC first flipped
> KEGL to PRECIOSA. There was a lot of negativity, I don't
> recall anyone predicting it would be #2. I figured it would
> do good because of how well the format does on the West
> coast.
>
> No one learns. The next time CC flips a station to PRECIOSA
> somewhere it wouldn't shock me if the general consensus will
> be "How could they flip to Spanish?, we already have too
> many of those stations".
>
You are probably right about that. I just think the overall numbers are inflated. They may someday be adjusted to the chagrin of johnny-come-lately gringos chasing the money. Anyone have any idea what Power Ratios look like on Hisp stations, relative to the market. If the moneys right, Ill start pitching KJ for 107.5 La Chupacabra.
 
Re: La Preciosa skyrocketing up the trends

>>There was no "reworked formula" a few years back or any years back.

They reworked their demographic formulas to increase the estimated size of the hispanics population as a percentage of the market and increased the sample size of the hispanic population.

> > Arbitrons numbers estimate 600,000 people for who Spanish
> is
> > a primary language.
>
> No, that is not the term. The term is Spanish dominant.

Actually my friend, I have Tapscan up on my screen right now. The Arbirton term here is Spanish Primary

> There are over 986,000 Hispanics who use Spanish radio
> weekly. Hispanics use radio about 25% more than non-Hispanic
> whites... an average of 24 hours a week vs. about 19.

Exactly my point. Arbitron is estimating 1,089,000 Hispanics 12+ in the market. So your estimate is that 90% of the hispanic popluation uses Spanish radio weekly. I believe that number is high.

> And KFZO, KZZA, KFLC, KFJZ, and several others. The market
> is 25% Hispanic, up from about 14% in 1990. Of course the
> shares have grown.

>
> > I dont buy it.
>
> FOrtunately, only media buyers have to "buy it."

Clearly you sell it. So congratulaitons on your sucess. Sounds like you are having fun with it, so Happy Holidays to you!
>
 
> > > Same old song and dance for the Bone too, "Down In The
> > > Dump". Won't be long for them to change!!!!!
> > >
> > How long have we heard that? Scott is still there, Jeff K
> is
> > still there. The tax write off is still there.
> >
> Too long!!!!
>
The imaging on the Bone is annoying. Could that possibly be part of the problem?
 
Re: La Preciosa skyrocketing up the trends

> > No, that is not the term. The term is Spanish dominant.
>
> Actually my friend, I have Tapscan up on my screen right
> now. The Arbirton term here is Spanish Primary

Yes, but the correct language usage term is Spanish dominant. Arbitron has changed the terms to suit its needs, particularly since they consider bilinguals as English dominant or English primary, which is absolutely and totally absurd. Anyone who is bilingual in Spanish was born outside the US, and learned English as a second language.

The reason that "primary" is wrong is that they do not ask diarykeepers what language they speak by preference, they only ask whether they speak Mostly Spanish, More Spanish than English, Equal Spanish and English, More English than Spanish, Mostly English. They do not ask which language the persons prefers to speak and speaks better and is culturally more comfortable in.

This classification of everyone into Spanish or English dominant, with bilinguals put in the English side is totally false and is what causes you to believe that fewer than 960,000 persons would cume Spanish or Spanglish stations. The fact is that about 90% of area Hispanics have some proficiency in Spanish.

> > There are over 986,000 Hispanics who use Spanish radio
> > weekly. Hispanics use radio about 25% more than
> non-Hispanic
> > whites... an average of 24 hours a week vs. about 19.
>
> Exactly my point. Arbitron is estimating 1,089,000 Hispanics
> 12+ in the market.

Actually, the Fall adjustment is for 1,133,000. About 85% cume Spanish radio.

> So your estimate is that 90% of the
> hispanic popluation uses Spanish radio weekly. I believe
> that number is high.

If you have maximiser, do a combo of all Spanish stations and you get that figure on the Summer book.
 
> > > > Same old song and dance for the Bone too, "Down In The
>
> > > > Dump". Won't be long for them to change!!!!!
> > > >
> > > How long have we heard that? Scott is still there, Jeff
> K
> > is
> > > still there. The tax write off is still there.
> > >
> > Too long!!!!
> >
> The imaging on the Bone is annoying. Could that possibly be
> part of the problem?
>
Part of the Problem? Try the whole programming staff starting with the faux PD.
 
Re: La Preciosa skyrocketing up the trends

Thank you for bringing some sanity and knowledge to this message board. Some people just can't set aside their xenophobia and acknowledge that Latinos/Latinas are becoming prevalent here in North Texas and elsewhere. Which is a good thing, even in the eyes of this gringo!<P ID="signature">______________
JRA
I am a fan, not a professional. So do not condemn my ignorance. Mmm kay?</P>
 
> Latest trends
> (http://www.radiodailynews.com/12-20 dallas-fortworth.htm)
>
> show The Ticket down from a 2.5 to 2.0 at a time when the
> station traditionally gets its biggest numbers - during
> Cowboys season.
> Anyone have a clue as to why the station is sliding?
>
> Also, La Preciosa KEGL 97.1 is now #2 in the market 12+.
> Looks like Clear Channel made a good choice for a change.
>
I think The Ticket probably was just unlucky with a bad month in the ARB sample.
That, or the fact that it seems all their shows are on remote every other day and you can tell that the hosts not having fun isn't a good thing for a station that's all about "fun".

I don't no 'nothin 'bout no spanish formats but whatever they're doing on KEGL must be precious.
 
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