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Imus picks up a new affiliate in California today. "Imus in the Morning - True Oldies All Day."
Is this the marketing approach Citadel is going to use in the future? Teaming up Imus and Scott Shannon's True Oldies? It's being done now on two major market stations, three including today's move. It's really not a bad concept and its getting True Oldies the growth in affiliates it needs. ABC never really promoted it.
Is this the marketing approach Citadel is going to use in the future? Teaming up Imus and Scott Shannon's True Oldies? It's being done now on two major market stations, three including today's move. It's really not a bad concept and its getting True Oldies the growth in affiliates it needs. ABC never really promoted it.