TRUE OLDIES DEBUTS IN PROVIDENCE

[Kenny Atkinson]

Ok, It's official I have no life if I'm sitting by the radio waiting for a new station to debut.

Imus ended into a spot set at about 9:57 into a music buffer into Badfinger's "No matter what".Halfway through the song I might add into Swingin Madalians "Doubleshot of my baby's love".

WPRO announced the new format and WPRV "True Oldies 790" will be Rhode Island's home for New York Yankees baseball.

So Imus stays and New York Yankees stay on 790 am.

 

[MarcB]

I heard it out here in Central CT. Music sounds okay.

 

[MarcB]

Just heard a goof. Just heard the station do a legal ID as "The Score"

99.7 The Score WSKO-FM Wakefield-Peacedale.
790 The Score WSKO Providence.


Well the other legal ID they did earlier was illegal and it was stupid.

790 AM is WPRV-AM Providence. Number 1: It's stupid to say "AM Twice". And number 2: No AM stations use the AM Suffix.

 

[someplacesomewhere]

Oh yeah, a huge deal that they added an extra "AM" to the legal ID. I'm pretty sure they'll survive it. As far as the old ID playing, shit happens, kinks haven't been worked out. I'm sure the people in that building have much more to worry about. Considering that apparent lax standards for legal IDs now(doesn't even have to be at the top of the hour, as close to it as programming dictates), it was more than likely covered in a liner a short time later.

 

[jlehmann]

I'm surprised to see how many 70s classic rock type songs the true oldies channel is playing these days. There's a lot more than back when it was carried on 830 WCRN. This is probably a result of the format being carried on major market signals in Chicago, Washington, and Atlanta. There are definitely songs being played that WWBB abandoned a long time ago, but still, there is a lot of overlap.

 

[xtreme11678]

i listened for a little while on my lunch break and liked what i heard...... but i also tuned in about 7 this evening and heard a basketball game on so im guessing there still gonna air whatever local games they used to

 

[melbedewy]

I like it. I thought "oldies' was going to be Connie Francis and Perry Como. Though I hope this weird switch move of putting talk on FM and music on AM doesn't spread.
Does PRO know that 99.7 SUCKS as a reliable signal in the Providence area? Maybe they should move to 93.3 and sell off 630 or move 93.3's programming there.

 

[someplacesomewhere]

I like it. I thought "oldies' was going to be Connie Francis and Perry Como. Though I hope this weird switch move of putting talk on FM and music on AM doesn't spread.
Does PRO know that 99.7 SUCKS as a reliable signal in the Providence area? Maybe they should move to 93.3 and sell off 630 or move 93.3's programming there.

I'm sure Citadel would love to sell 93.3, sadly, they don't own it, so even if it sold, there would be no money going to them. The 99.7 signal isn't really meant to cover Providence for them. Its to augment the signal, so you can now here the station after sunset in Washington County.

 

[riradio02842]

As much as I'm not a fan of simulcasting, that's only a personal opinion, and not one based on common sense and good business. I listened to the oldies station last night on the drive home. It's not bad. I think it will probably do better business-wise on 790AM than The Score. WEEI moving into Providence was the last nail in the coffin for the score, a station where there were always the whisper of "flipping the switch" even when I was working at Citadel, circa 2000.

If any music format will succeed on AM, this is it... only because the target demographic actually listened to these songs on AM when they originally came out, so it gives you that nice warm fuzzy nostalgic feeling when listening. I really can't think of "newer" music formats that would work on AM. I'm surprised that someone hasn't brought back a "WHIM" classic country format on AM... again, another format where people actually listened to it on AM when it was fresh.

It looks like IBOC digital will not he the savior to AM radio as previously thought. Does AM just get phased out overall over the next couple of decades?