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True Oldies pluses/minuses

C

charlestondxman

I was in the Atlanta area over the weekend, and we were driving in the car, listening to True Oldies at 106.7. This is a great oldies station, one of the best I've heard since the late 1990s glory days (of WXLY in Charleston, Magic in Charlotte, and others).

It is a satellite format, but it doesn't sound like it, with local references, and I liked how they mixed in three or four Christmas songs each hour, and I also liked the this day in history bits, making it sound like satellite.

Also, what a great signal, with it coming in on the Walkman all the way to Thomson.

What I don't like is that it is a satellite station, but that they have no local information during non-drivetimes, unlike what Cool 105.7 had (even stock reports during drivetime). Some of the testimonials said that TO was better than even WOGL in Philadelphia, which I disagree.
 
WYAY-FM True Oldies 106.7 is way cool!!!!!!!
 
Scott Shannon takes great pains to make sure it sounds as local as possible for a satellite station. We run True Oldies on our AM station and it has significantly improved ratings, especially over the oldies channel we had previously been running from Westwood One. I also like the recently-improved clocks on the True Oldies Channel which have added in ABC News throughout the morning.
 
whitfm said:
Scott Shannon takes great pains to make sure it sounds as local as possible for a satellite station. We run True Oldies on our AM station and it has significantly improved ratings, especially over the oldies channel we had previously been running from Westwood One. I also like the recently-improved clocks on the True Oldies Channel which have added in ABC News throughout the morning.
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Locally, 106.7 airs Don Imus in the Morning, and is local 3-7 PM with Spiff and Fred (the same Spiff from Fox 97 and Cool 105.7, and later 94.9 Lite and WGST before being canned). 106.7 also airs ABC News updates almost hourly.

Scott Shannon does not lie on the air that it is a satellite service. He openly admits to it and frequently mentions where he is on. Most sat services try to hide the fact and fool listeners into thinking the DJ sits and breaths the air of the local transmitting station (not in the same way voicetracking openly fools listeners). He is probably the most honest man in radio...he admits on-air they have no budget! I would rather take someone sitting 1000 miles away who admits to what they do over a person located locally lying through their teeth.

Nonetheless...Citadel did this because they were running out of money in early 2008 (before the economic crisis hit its peak).
 
I really like what True Oldies is doing. They have a LARGE library which speaks volumes about how a oldies station should operate. With only 300 songs its gets boring real fast. (Its kinda like my station, although part 15 I get bored with it because I need to add some tunes to it.) ;D I admit being tired of hearing only Scott Shannon jocking the songs, BUT hey the large amount of songs make up for the other. True oldies GETS a + in my book.
 
I love this format as you well know. But for market #7 it does leave alot to be desired. I wish they could give the weather, time, etc; during the day. This only happens when they are local 3-7, otherwise I am so gald that I have music I can relate to.
 
I am given to believe that Gary 'F' Reynolds from ABC Netwroks (now Citadel) programs Shannon's music. He's one of those guys you don't hear a lor about who has an encyclopedic knmowledge of rock music dating back to the early 50s.
 
WYAY-FM True Oldies 106.7 is the best Oldies station (besides Sunny 100) that Atlanta has ever had! Great 5,000 song plus playlist!
 
RhubarbFan said:
well the ratings is worse than what it was for Eagle. Maybethey should have kept Eagle and made some changes.
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Why do you think this is happening? Is it because it is not local? I really don't know, it has a great playlist. It is the only station I listen to in my car, if I don't have the satellite on. I am baffled. Please discuss?

Thanks
 
BRENT said:
RhubarbFan said:
well the ratings is worse than what it was for Eagle. Maybethey should have kept Eagle and made some changes.
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Why do you think this is happening? Is it because it is not local? I really don't know, it has a great playlist. It is the only station I listen to in my car, if I don't have the satellite on. I am baffled. Please discuss?

Thanks
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What is there to baffled about? There is just not enough listeners for this format. Some live announcers are not going to double its audience. Look at the River. Kaedy Kiely is there only live talent and they only play 250 songs but those songs are a little more popular than 10,000 song playlists. There are less people in Metro Atlanta who want to hear Leader of the Pack and Connie Francis the most popular artist of the 60's. Truth.
 
"well the ratings is worse than what it was for Eagle."

First, it's the ratings ARE worse, not IS worse...you must be related to Rhubarb Hee - Haw :)

Secondly, There are not 10,000 good songs to program for any format.
 
Dixie Jock said:
"well the ratings is worse than what it was for Eagle."

First, it's the ratings ARE worse, not IS worse...you must be related to Rhubarb Hee - Haw :)

Secondly, There are not 10,000 good songs to program for any format.
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10,000 Connie Francis songs, that's a good way to start.
 
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