Looks like the folks at True Oldies FLA have leased 1470 WWNN from Beasley....they're airing the programming they run in WPB, that use to be on 970 AM before the flip to the HD-2 from iHeart. The AM station picks up 2 FM Translators for Broward, both sound nice....but it's REALLY nice hearing the Oldies on AM where it belongs! Now if they could only find themselves an AM here in Miami-Dade to complete the loop..............
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True Oldies Returns To The AM Dial
- Thread starter johntherogger
- Start date
Beasley is now two owners ago for WWNN Vic Canales bought it last August from to put True Oldies on. West Palm Beach is fed via Hubbard's WIRK-HD3, not an iHeart HD2.
Vic Canales Media Group Acquires WWNN - RadioInsight
Six weeks after closing on his $1.25 million acquisition of Brokered Business/Talk 1470 WWNN Pompano Beach FL and translators 95.3 W237BD Boca Raton and 96.9 W245BC Lauderdale Lakes/Fort Lauderdale FL from Beasley Media Group in early April, Marc Paskin’s Marco Broadcasting is turning around and...
radioinsight.com
Thanks....looks Like i'm way off. I'm losing my touch
So he bought it just for the translator in Boca? Seems rather silly. I think the oldies format is great for 1470....again, IF i had the funding I'd give it a shot.
Local Oldies format focusing on the classics and talking to the people of North Broward should do just fine.
Wonder if the plan was to buy 1470 with its two translators and then sell off the AM and you get the translators for free (or a very discounted price.) However, I am not too sure how much interest there would be in the AM without at least one of the translators. Maybe someone like WIOD would like to increase their coverage in north Broward and Palm Beach counties.
Who cares about Oldies on the radio anymore? Get used to it and they’ll just yank it off the air. Even if what they replace it with gets lower ratings. They want 18-34 and couldn’t care less about anything else. Nobody under 50 should like the Beatles or the Beach Boys (but they do).
Want Oldies? Load ‘em up on your phone.
Want Oldies? Load ‘em up on your phone.
What do you want? this is a business.. and if it makes more money, better flanks/protects a bigger sister station from a competitor or better compliments their other stations,. then its working.
Theres mroe to this than just ratings.
Exactly! A company should not be allowed to flank. Radio was much better back when you could own 1 AM and 1 FM. Limiting competition doesn't serve listeners or advertisers. The flanking station is often sloppily run and ignored a red haired step-child. Not good radio. Competition makes you better.
Yes they should be allowed to.
You cant go back on what we have no, you also cant force statuions to sell to mom and pop.. most ma and pas cant afford it, banks arent loaning.. so if we try and undo what we have, it just means more stations going dark and more people out of work.
Country Legends 97.1 houston is a rimshot to the market, owned by cox.. but just recently sold along with sister hot country Q93.
97.1 was not sloppily run.
You just don’t get it.
Station sales were inflated to unrealistic levels by groups who wanted to gobble up every station in sight. The economy slumped and then the big groups are on the hook trying to pay for the overvalued station, and they stumble, the staff cuts begin. We think it’s over they can’t possibly cut any more but then it happens again and again, this same big group wants everyone on a non-compete including part-time with no hours specified, that’s a bunch of bull----. If you don’t sign that eliminates about 5 stations you could possibly work for. Great, time to hitch up the U-Haul or find work doing something else.
As for going dark that red headed step child has a dark studio with only a computer cranking out whatever. It’s tended to by an overworked staff who give it minimal attention and really don’t care if the liners or weather breaks run so long as the spots air... sloppy and it might as well be dark.
Do radio stations even have sales people anymore or do they just sit at a desk waiting for agency buys? Mom and pop may not have money but there have are larger businesses out there that can be called on by a local sales staff in a top 12 market like Fort Lauderdale-Miami. It’s a market much larger than Myrtle Beach, SC or Laramie, WY.
Station sales were inflated to unrealistic levels by groups who wanted to gobble up every station in sight. The economy slumped and then the big groups are on the hook trying to pay for the overvalued station, and they stumble, the staff cuts begin. We think it’s over they can’t possibly cut any more but then it happens again and again, this same big group wants everyone on a non-compete including part-time with no hours specified, that’s a bunch of bull----. If you don’t sign that eliminates about 5 stations you could possibly work for. Great, time to hitch up the U-Haul or find work doing something else.
As for going dark that red headed step child has a dark studio with only a computer cranking out whatever. It’s tended to by an overworked staff who give it minimal attention and really don’t care if the liners or weather breaks run so long as the spots air... sloppy and it might as well be dark.
Do radio stations even have sales people anymore or do they just sit at a desk waiting for agency buys? Mom and pop may not have money but there have are larger businesses out there that can be called on by a local sales staff in a top 12 market like Fort Lauderdale-Miami. It’s a market much larger than Myrtle Beach, SC or Laramie, WY.
I do get it, ive been in the business 20 years, ive seen the books and the nitty gritty of sales and the numbers at numerous stations. i manage a non comm station now.
Why dont you pony up a few bucks, by a station and try it?
The early consolidators were mostly successful and they pulled radio out of the horrible financial crisis caused by Docket 80-90. It was the buyout of already consolidated groups that caused issues, particularly the investment banker purchase of Clear Channel; they overpaid but Lowry and Red did not.
National agency buys are way off in recent years, and most stations depend on local direct or local agency buys. So most business at most stations is local.
Agency sales is not easy and requires a lot of sales skills. I was, among other things, LSM and NSM for a #1 station in a top 15 market for years and you definitely don't sit and wait for orders to come by email.
But there is not much local business in a big market like that which does not have a local agency. Radio is way to expensive for single location stores, so you have to call on market-wide services, stores and goods. And Miami-Fort Lauderdale is really two or three markets... Hispanic, non-Hispanic white and Black. I've worked with 8 stations there, and it is a tough market to sell in.
Any sale is not easy, even local without an agency. You're selling air, something you can't see.
you referring to that market or any market? i know plenty of local sales done without an agency
That's why we call it "local direct". "Agency" means all shops, local, regional and national as well as in-house agencies.
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