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True Oldies - to Business Talk???

I don't think anyone including the folks at Citadel expect a major amount of success. It's more a matter of being a better companion piece to WPRO/WEAN.
 
McRadio said:
I don't think anyone including the folks at Citadel expect a major amount of success. It's more a matter of being a better companion piece to WPRO/WEAN.

And something that will bring in the $$ as there will still be the Yankees games and a lot of brokered shows on the station. More to come on that later.....
 
McRadio said:
I don't think anyone including the folks at Citadel expect a major amount of success. It's more a matter of being a better companion piece to WPRO/WEAN.

Will "business talk" make it easier to sell ads in a package.
 
wknd92 said:
McRadio said:
I don't think anyone including the folks at Citadel expect a major amount of success. It's more a matter of being a better companion piece to WPRO/WEAN.

And something that will bring in the $$ as there will still be the Yankees games and a lot of brokered shows on the station. More to come on that later.....


Uh-Oh. Brokered shows have always led to a statons downfall. Think WALE and WARA as examples. These brokered shows may pull in a little money, but they never seem to pull in nearly enough to survive. If you know of a successful station that airs a lot of brokered shows than please enlighten me. But I don't think there are any.

Instead of brokered shows Citadel may want to think about just putting good programmig on the air that will actually pull in ratings! Not air some crappy brokered show that nobody wants to listen to. Brokered programming will really make them sound like amateurs. I would hope that the people at Citadel are a little smarter than that.
 
Someone should tell that reporter the difference between "Satellite" programming and "Simulcast" programming...
 
ON AIR said:
Someone should tell that reporter the difference between "Satellite" programming and "Simulcast" programming...

Good catch! I know my e-mail will go unread or in the trash.I requested they air John and Jeff overnights.WTKK scaled down their airings.To only weekends.John is from RI
 
Scott Fybush has more details in this week's NorthEast Radio Watch. Per him it appears at least some Bloomberg programming will pop up.......
 
I haven't noticed it being mentioned in this thread..so I will.

I, for one, will be saddened by the returning void for oldies. Even being mostly satellite-fed, it sounded pretty good.
While I enjoy listening to several other formats in town, I really liked a daily dosage of 60s (a decade which has all but disappeared in Providence) and some 50s too (which HAS disappeared).

Also..I hate to see Cruisin Bruce vanish from the local radio landscape as well. It's great hearing him back in town, even if it was AM.
Still think Citadel should put him in afternoons on Lite. He'd be a natural there.
 
I don't know if you would go the satellite radio route or not, But SIRIUS has an all 50's channel and an all 60's channel. I think they even have an all 40's Channel! Just something for you to think about. You really don't have to go without. You just need to someplace else now to get it.
 
Skynet74 said:
I don't know if you would go the satellite radio route or not, But SIRIUS has an all 50's channel and an all 60's channel. I think they even have an all 40's Channel! Just something for you to think about. You really don't have to go without. You just need to someplace else now to get it.

Interesting thought..but that's not a route I'd be interested in.
First off, I'm of the mindset that radio is supposed to be free to listen to..and I wouldn't be interested in forking over monthly or annual fees just for the priviledge of listening. I have plenty of this music in my own collection and I'd sooner just carry some of it in the car with me.

More of a deciding factor, though, is that I really don't like the stirility of satellite radio. Besides song/artist info or endless stories about which Hollywood celeb went into detox this week..the on-air personality doesn't have any way to truly connect on a local level. I still believe radio is supposed to be LOCAL (or as local as it can be in this modern era) For instance..when I listened to True Oldies in the afternoon, Palmer was talking about things that had been happening around town that day. If he was doing it voice-tracked rather than live, he did a good job of making it sound real. At the very least, he was recording his tracks the day of their airing..and within hours, given the timely-ness of things he mentioned.

Call me old-school, but I hate to see local, personality-driven radio go away.
..and to see strong, local personalities like Bruce Palmer or Charlie Jefferds or Rick O'B (one of my old favorites) disappear with it.
 
That's the difference between Bruce voicetracking and knowing enough to localize his content. Punch up the mainly voicetracked B101 and you'll hear some silly story about a man in North Dakota whose cat plays the piano or what Ringo Starr's website is. It doesn't take a lot of effort to bone up on what's happening in RI on any given day but it takes pressure from programming to make that effort. But then when people track more than one station on a daily basis I guess localization is too much extra work.
 
McRadio said:
That's the difference between Bruce voicetracking and knowing enough to localize his content. Punch up the mainly voicetracked B101 and you'll hear some silly story about a man in North Dakota whose cat plays the piano or what Ringo Starr's website is. It doesn't take a lot of effort to bone up on what's happening in RI on any given day but it takes pressure from programming to make that effort. But then when people track more than one station on a daily basis I guess localization is too much extra work.

An idea. True Oldies to 1450.Just a thought.......
 
RE "True Oldies to 1450. Just a thought..."

It's been great hearing:

a.) those songs on AM radio again (the actual recordings were MIXED for mid-range monophonic consumption); and
b.) THOSE SONGS, the soundtrack of Baby Boomers' lives.

The-demographic-True Oldies-targets is the-last-generation-to-think-AM radio-was-cool.
Their kids are growing up without a radio habit.

It'll be interesting to see how Lou Dobbs does here.
Clearly, there's room for a non-droning, non-shrill afternoon talk show.
I worked with Dobbs' network when the radio show launched.
'Thought it was a good idea. 'Figured that the non-Hannity station in any given market deserved "a name."
Guess so. We signed 50-stations-in-50-days.
I expected listeners to "hear" a-famous-face-on-the-radio. What surprised me is HOW WELL they "hear" him.
His "I've-had-it-up-to-here" outrage seems to resonate...differently than Hannity's new anger.

Locally, his challenge will be the obvious one: having 3-formats-in-a-year makes it tough for a station to explain itself.

HC
www.HollandCooke.com
 
Re: RE "True Oldies to 1450. Just a thought..."

Holland Cooke said:
having 3-formats-in-a-year makes it tough for a station to explain itself.
HC
www.HollandCooke.com

Holland:

Whatever challenges 790 might face as it tries to find its niche and establish itself, at least they've never had to go dark (990)......or resort to a steady diet of brokered fare consisting of seers, soothsayers, psychics, and B-List self-help types literally "phoned-in" over bad sounding phone lines (1320).

Talk about a couple of stations that have to explain themselves! ;)
 
DG02816 said:
Amen to that..and 790 has a better signal than 990 or 1320.....


Nobody is worried that a Citadel station will go the way of 990 or 1320. They are a much more professional operation than that. However this Brokered talk is putting them a little to close to the edge for my taste. If they start airing programs done over a phone line I think we all should throw in the towel and consider Citadel a company who has officially lost their minds. However I highly doubt that will happen. but in the remote case they do use a phone line, it will at least be an ISDN line... right? lol
 
I'd hope they'd use ISDN for remotes, or maybe a Barix setup. But Scott Fybush is reporting that at least some stuff will come from Bloomberg, and other syndie suppliers.....
 
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