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Trump's "Apprentice" to feature XM Satellite Radio November 17

Press release:

XM Satellite Radio Takes Center Stage on Donald Trump's 'The Apprentice'
on NBC Thursday, November 17, 9 pm - 10 pm EST/PST

XM's Music Programming Team to Judge 'Apprentice' Task
as Candidates Search for America's Next Music Superstar;
Winning Artist's Music to be Featured on XM for More than 5 million
Subscribers

WASHINGTON and NEW YORK, Nov. 9 /PRNewswire-FirstCall/ -- XM Satellite
Radio, the nation's leading satellite radio company with more than 5 million
subscribers, and Mark Burnett Productions today announced that XM will judge
the candidates and recommend the winning team to Donald Trump on "The
Apprentice" on NBC, Thursday, November 17 (9pm-10pm EST/PST).
(Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )
"XM is the biggest satellite radio company with the most music choices in
all of radio," Trump said. "They have a passionate team of experts who know
music inside and out. To impress people of this caliber, the candidates will
need to push their creative abilities to the limit."
The two teams of candidates on "The Apprentice" episode Nov. 17 are tasked
to find, develop, and promote a brand-new music artist. XM will size up the
candidates' work and choose the most deserving artist. The winning artist's
song will be placed into rotation on XM music channels for XM's five-million-
plus subscribers. XM will also air music specials devoted to both artists and
a behind-the-scenes look at "The Apprentice" episode on XM Live (XM Channel
200) from Friday, November 18, to Sunday, November 20.
"Apprentice" viewers will be able to hear the songs by both artists and
receive a special holiday offer for XM Satellite Radio when they visit the XM
web site (http://www.xmradio.com) and "The Apprentice: Donald Trump" official
web site on Yahoo! (http://apprentice.tv.yahoo.com/trump) after the episode
airs.
The judges for the "Apprentice" episode are Eric Logan, XM's executive
vice president of programming, Lee Abrams, XM's chief creative officer for
programming, and Lisa Lisa, programming director for The City, XM's Urban Top
40 channel.
"XM Satellite Radio is known for playing the widest variety of music by
the broadest range of artists, and we put a special emphasis on exposing
listeners to new talent," said Logan. "This episode of 'The Apprentice' gives
XM a fantastic opportunity to put the spotlight on deserving artists looking
for their first break, and it showcases the world-class music programmers at
XM that help make us the number-one satellite radio company."
"The Apprentice" is produced by Mark Burnett Productions. Mark Burnett,
Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and
Kevin Harris are co-executive producers.

About XM Satellite Radio
XM (Nasdaq: XMSR) is America's number one satellite radio service with
more than 5 million subscribers. Broadcasting live daily from studios in
Washington, DC, New York City and Nashville at the Country Music Hall of Fame,
XM's 2005 lineup includes more than 150 digital channels of choice from coast
to coast: the most commercial-free music channels, plus premier sports, talk,
comedy, children's and entertainment programming; and 21 channels of the most
advanced traffic and weather information. XM was named Best Radio Service at
the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for
the automobile market through partnerships with General Motors, Honda, Toyota,
Hyundai, Nissan and Volkswagen/Audi, is available in more than 130 different
vehicle models for 2006. XM's industry-leading products are available at
consumer electronics retailers nationwide. For more information about XM
hardware, programming and partnerships, please visit http://www.xmradio.com.

Factors that could cause actual results to differ materially from those in
the forward-looking statements in this press release include demand for XM
Satellite Radio's service, the Company's dependence on technology and third
party vendors, its potential need for additional financing, as well as other
risks described in XM Satellite Radio Holdings Inc.'s Form 10-Q filed with the
Securities and Exchange Commission on 11-7-05. Copies of the filing are
available upon request from XM Radio's Investor Relations Department.

SOURCE XM Satellite Radio
-0- 11/09/2005
/CONTACT: Nathaniel Brown of XM Satellite Radio,
[email protected]/
/First Call Analyst: /
/FCMN Contact: [email protected] /
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk [email protected]/
/Web site: http://www.xmradio.com
http://apprentice.tv.yahoo.com/trump /
(XMSR)





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> Press release:
>
> XM Satellite Radio Takes Center Stage on Donald Trump's 'The
> Apprentice'
> on NBC Thursday, November 17, 9 pm - 10 pm EST/PST

This would explain why O&A are doing the lame Apprentice post-firing interviews. E. Lo needed his back scratched.
 
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