Truth in Advertising?

[WhiskeyRobber]

by Tom Taylor:

Some HD Radio marketing is still confusing.

"...listeners who hear radio stations say they're "broadcasting in HD" can construe that as meaning they're actually hearing HD, when of course they need to go to the store and buy new receivers."


http://www.radio-info.com/newsletter/

 

[R.F. Burns]

by Tom Taylor:

Some HD Radio marketing is still confusing.

"...listeners who hear radio stations say they're "broadcasting in HD" can construe that as meaning they're actually hearing HD, when of course they need to go to the store and buy new receivers."


http://www.radio-info.com/newsletter/

Y'know, when I see on my TV screen, this program is being broadcast in HD, I had no idea that my TV wasn't HD. Thanks for helping me out.

 

[PocketRadio]

by Tom Taylor:

Some HD Radio marketing is still confusing.

"...listeners who hear radio stations say they're "broadcasting in HD" can construe that as meaning they're actually hearing HD, when of course they need to go to the store and buy new receivers."


http://www.radio-info.com/newsletter/

"What's wrong with the new campaign for HD radio"

"The pitch for sound quality will likewise fall on deaf ears. In general folks think the best sound quality can be found on satellite radio or mp3 players. FM can rise to that level and then some. Sound quality is for audiophiles, not the masses."

http://www.hear2.com/2006/08/what_i_dont_lik.html

Yea, that is just one of many problems, with this joke of an ad campaign.

 

[R.F. Burns]

by Tom Taylor:

Some HD Radio marketing is still confusing.

"...listeners who hear radio stations say they're "broadcasting in HD" can construe that as meaning they're actually hearing HD, when of course they need to go to the store and buy new receivers."


http://www.radio-info.com/newsletter/

"What's wrong with the new campaign for HD radio"

"The pitch for sound quality will likewise fall on deaf ears. In general folks think the best sound quality can be found on satellite radio or mp3 players. FM can rise to that level and then some. Sound quality is for audiophiles, not the masses."

http://www.hear2.com/2006/08/what_i_dont_lik.html

Yea, that is just one of many problems, with this joke of an ad campaign.

What is it they say about opinions? Oh yea, now I remember. Everybody has one.

 

[clouseau]

"What's wrong with the new campaign for HD radio"

"The pitch for sound quality will likewise fall on deaf ears. In general folks think the best sound quality can be found on satellite radio or mp3 players. FM can rise to that level and then some. Sound quality is for audiophiles, not the masses."

http://www.hear2.com/2006/08/what_i_dont_lik.html

Yea, that is just one of many problems, with this joke of an ad campaign.

Digging back to August 2006 huh? Your just regurgitation the same old off topic garbage you posted last year. Do you have any idea how sad it is that you must have actually developed a filing methodology for all of your anti-HD garbaggio? Now let's see was that under "O" for "oudated" or was it "B" for "Bull####"

Clouseau

And now another off topic link... Coming up next...

 

[SUPERCASTER]

by Tom Taylor:

Some HD Radio marketing is still confusing.

"...listeners who hear radio stations say they're "broadcasting in HD" can construe that as meaning they're actually hearing HD, when of course they need to go to the store and buy new receivers."


http://www.radio-info.com/newsletter/

Back to "Truth in Advertising?" (The topic of this thread.)

The truth about HD Radio is that "Truth in Advertising?" (The topic of this thread) is missing from HD Radio promotion/advertising, and therefore so are buyers/listeners.
Does anyone else see the direct connection here?
It is no wonder most people see HD Radio has of little of value for them, and therefore there is virtually no general public interest in buying new HD Radios, or listening to automated rotating playlists that the public can personalize and create themselves or listen to streams and downloads on their computers/iPods/MP3 players/cell phones, etc.
Since there is little added entertainment, creativity, "surprises", or actual local/live programming on analog AM/FM and even less on HD radio, why bother with HD?
Almost all of the small percentage local/live on the air is just talking of one kind or another, and there is no need for HD Radio just to hear talking. In fact, some say talking sounds worse on HD Radio because of strange sounding artifacts, and what it does to at least some voices.
The public can hear music from CDs and voices just fine, with devices they already have, and ususualy with better fidelity then HD Radio.
Where are the value and benefits from HD Radio?
Almost totally absent.
24/7 I can get great weather, news, traffic, music, sports, entertainment, and anything else I need or want with devices I already own and without an HD Radio.
Why do I need an HD Radio?
I don't, and neither does anyone else, except a few radio engineers, HD Radio personnel, HD DXers, experimenters, and gadget geeks.

 

[JbeJay]

The truth about HD Radio is that "Truth in Advertising?" (The topic of this thread) is missing from HD Radio promotion/advertising, and therefore so are buyers/listeners.
[snip]
... there is little added entertainment, creativity, "surprises", or actual local/live programming on analog AM/FM and even less on HD radio, why bother with HD?
[snip]
Where are the value and benefits from HD Radio?
Almost totally absent.
Why do I need an HD Radio?

I don't disagree with your conclusions about the programming which is now on HD radio, but that is not a problem with "truth in advertising". I hear ads which tell me where to buy one and why (sound quality and more stations "between the stations") to buy one, but nothing that is not truthful.

In my opinion the stumbling blocks for HDR are two chicken-and-egg problems:

1. There is not enough incentive for the broadcaster to develop good programming when there are not enough HD listeners to make those stations viable. And there won't be enough HD listeners if there is not enough good programming to bring them in.

2. There are not enough sets in use to make it easy for the listener to sample HDR. And there won't be enough sets in use unless the price comes way down or someone (the broadcaster and/or the manufacturer) primes the pump by subsidizing set distribution, especially in cars.

Unless those chicken-and-egg problems are solved, other technology is going to rush right past HD Radio. But, again, that has nothing to do with truth in the advertising of HD Radio.

At least, that's my two cents.

Jay

 

[PocketRadio]

"What's wrong with the new campaign for HD radio"

"The pitch for sound quality will likewise fall on deaf ears. In general folks think the best sound quality can be found on satellite radio or mp3 players. FM can rise to that level and then some. Sound quality is for audiophiles, not the masses."

http://www.hear2.com/2006/08/what_i_dont_lik.html

Yea, that is just one of many problems, with this joke of an ad campaign.

Digging back to August 2006 huh? Your just regurgitation the same old off topic garbage you posted last year. Do you have any idea how sad it is that you must have actually developed a filing methodology for all of your anti-HD garbaggio? Now let's see was that under "O" for "oudated" or was it "B" for "Bull####"

Clouseau

And now another off topic link... Coming up next...

That is a good point - I posted that article to show that the HD Radio Alliance has a number of failed strategies in their joke of a $500,000,000 ad campaign, and people think that they are hearing in HD, but have no clue that they have to buy expensive, clunky, defective HD radios.

 

[R.F. Burns]

"What's wrong with the new campaign for HD radio"

"The pitch for sound quality will likewise fall on deaf ears. In general folks think the best sound quality can be found on satellite radio or mp3 players. FM can rise to that level and then some. Sound quality is for audiophiles, not the masses."

http://www.hear2.com/2006/08/what_i_dont_lik.html

Yea, that is just one of many problems, with this joke of an ad campaign.

Digging back to August 2006 huh? Your just regurgitation the same old off topic garbage you posted last year. Do you have any idea how sad it is that you must have actually developed a filing methodology for all of your anti-HD garbaggio? Now let's see was that under "O" for "oudated" or was it "B" for "Bull####"

Clouseau

And now another off topic link... Coming up next...

That is a good point - I posted that article to show that the HD Radio Alliance has a number of failed strategies in their joke of a $500,000,000 ad campaign, and people think that they are hearing in HD, but have no clue that they have to buy expensive, clunky, defective HD radios.

So what about the HD logo on my analog TV set, is that also false advertising? Stop grasping at straws. Anyone who believes what you say must have intelectual deficiencies to say the least.

 

[Mike Walker]

No listeners or radios? Anyone who believes that is stuck in the past. Six months ago you could have made a valid argument. Not now. The damn has burst, and new models are everywhere, whether you like it or not.

 

[PocketRadio]

No listeners or radios? Anyone who believes that is stuck in the past. Six months ago you could have made a valid argument. Not now. The damn has burst, and new models are everywhere, whether you like it or not.

"HD Radio: The Battle for Your Mind"

"Thus far it is still the audiophiles and early adopters who show interest and that is where the 'several hundred thousand' units sold comes in to play."

http://navigatethefuture.blogspot.com/2007/01/hd-radio-battle-for-your-mind.html

"Internet Radio Outpaces Satellite, HD Radio In Latest Bridge Study"

"Bridge says that HD Radio is the "most disappointing" media covered in their study, as consumer awareness grows but interest in it is slowing. When asked about HD Radio, respondents said they had "little or no interest at this time" as their top answer, followed by "don't see a need" and "not aware of its benefits." Bridge has also adjusted its predictions for HD Radio, expected no more than 500,000 users by the end of this year and just over a million at the start of 2009."

http://www.fmqb.com/Article.asp?id=396533

Yea Mike, HD radios are selling like hot-cakes - it's only the radio-geeks/audiophiles buying HD radios !

 

[Mike Walker]

Time will tell. Time IS TELLING. More stations. More multicast channels, More manufacturers, More radios. More retailers. More of EVERYTHING. Hell, it isn't even necessary for me to search out irrelevant months old links to support my point of view. The FACTS do it for me!