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Tubi taps credit bureau for personalized streaming TV ads

Y2kTheNewOldies

Y2kTheNewOldies

https://www.fiercevideo.com/video/tubi-taps-credit-bureau-for-personalized-streaming-tv-ads

Tubi, an ad-supported streaming service owned by Fox, is teaming up with credit bureau TransUnion to deliver more personalized viewing experiences and targeted ads.

Tubi said the partnership will combine its understanding of content viewing behaviors with TransUnion’s cross-verified consumer database. The company said by creating a link from a device ID, it can draw insights around consumer preference.

“The integration of TransUnion data assets can help companies connect the dots to gain a more comprehensive understanding of today’s consumer and reach them with confidence – especially as they move and consume content in new ways,” said Matt Spiegel, executive vice president of marketing solutions and media vertical at TransUnion, in a statement. “With identifiers such as third-party cookies on the decline and media consumption changing, alternative identifiers such as home IP address are imperative for building a strong foundation of individual-level identity and reaching consumers on devices like Connected TVs.”
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TransUnion is named as to deliver ads for Tubi.
 
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