If the same content is available on Sirius, go to Sirius.
Would you pay a subscription fee to avoid the preroll?
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TuneIn Pre-Roll Ads -- Becoming a Problem for Internet Broadcasters?
- Thread starter radiojomo
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If the same content is available on Sirius, go to Sirius.
Would you pay a subscription fee to avoid the preroll?
Unnecessary, because people don't visit the Amazon site for free entertainment. Most are there to buy something, Amazon takes a cut of those purchases. Others are there to use Amazon's premium services, which the user has already paid for. Amazon doesn't charge admission for the same reason casinos don't: Your very reason for visiting a casino is to gamble, and the house takes its cut out of every dollar whether you win or lose.
No! Information wants to be free, as addle-brained internet libertarians used to argue in the early days of the commercialized web, mistaking free flow of information with free distribution of it.
People don't tune into internet streams of broadcast stations for free entertainment. It's ad supported.
That's what I do.
Yes.
But this isn't about me. I believe pre-roll ads are harmful to revenue in the long run for the reasons I've mentioned.
It's their business. They know the positives and negatives. Companies do pre-rolls because they feel it's their only chance to get the listener. Perhaps they have data that shows most people listen for ten minutes or less. There is no "free sample." You likely know why you're listening.
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The funny thing is, the old model, circa the 1980s and 1990s (and probably before!) was damn close to free distribution of information. Paying 47 cents a day for a local newspaper to be delivered to my door six days a week was a tremendous bargain.
It's crazy, how tunein manages the organization of the stations. In my case, I have streaming clients that are having problems updating their accounts and others are deciding to abandon their accounts.
In this case, Tune-In is doing the pre-rolls, not the stations.
Except the station's clients are primarily paying for broadcast ads, because those are the ones that are counted by Nielsen. The streaming ads don't necessarily come from the station. They may come from the streaming platform.
Once again, I'm speaking in generalities, because I don't know the specifics.
That's exactly my point. The streaming ads often obscure the broadcast ads. When I hear a broadcast ad start in the middle after a pre-roll I have to assume the ad contract is for both broadcast and streaming.
But, to your point, I don't know the specifics either.
Typically they're not sold together.
My understanding is that there's often an extra fee to include streaming. No?
It depends. If you're talking about a radio company, they could be different salespeople who are in different departments.
TuneIn lost their one standout feature when they stopped allowing rewind/fastforward of live radio earlier this year. Certain station groups had been having it disabled for a while now, but in June it was eliminated completely.
Without that, and with ads regularly rolling over show content on select stations, I really have no need for it anymore.
Without that, and with ads regularly rolling over show content on select stations, I really have no need for it anymore.
I seem to recall that such a function requires a different, more expensive music royalty payment.
How do you "fast forward" live radio? If it's being broadcast in real time, that's what you hear. Surely there is no way to ignore the science behind the concept of time and hear the next song before the station even plays it!
I have heard the future, and the (your favorite team) won.
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