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On June 29, 1981, TBS (as SuperStation WTBS) began to use an off-time scheduling format for its programming known as "Turner Time." While program offerings on other broadcast and basic cable channels generally began at the top and bottom 00 and :30 minutes) of each hour, TBS decided to begin airing programs five minutes later, at :05 and :35 minutes past the hour. Programs seen on TBS were listed under their own time entry in TV Guide, during the period in which the magazine published log listings, as a result of this scheduling, thus enabling the program listings to catch potential viewers' eyes more readily. The use of "Turner Time" also encouraged channel surfers who could not find anything interesting to watch at the top of the hour to still be able to watch a program on TBS without missing the first few minutes. Most importantly, since shows ended five minutes later than normal, from a strategic standpoint the off-time scheduling usually encouraged viewers to continue watching TBS rather than turning to another channel to watch a program that would already be airing in progress.
TBS reduced its use of the "Turner Time" scheduling in 1997 and switched entirely to conventional start times at the top and bottom of the hour by 2000.
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